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Business Development （BD）是目前國外炙手可熱的商業人才 但你對 BD 這角色認識有多少？ 是 Sales？ 是 行銷？還是PR？ BD 對公司的價值又是什麼？ 特別請到前 YAHOO! 奇摩台灣區董事總經理陳建銘 Frank Chen 帶你接軌國際，瞭解什麼是 BD 成為國際頂尖人才。
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What is BD?
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Business Development
What is your business? How to develop it?
What is your business?
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Business• What is your product/service?!• What is the problem you are solving?!• What is the user needs your are fulfilling
or creating?
What is your business?
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Business • Is it REAL?
What is your business?
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Business• What is your solution to it?!!
• Is there other options?
What is your business?
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Business• Why you?!!
• What is the core competence of your team?
How to develop it?
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Development• What is the nature of the business?!!
• What does it take to kick off the business?
Nature of a Business
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Supply Solution Demand
Nature of a Business
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Supply Solution Demand
Airbnb
Uber
Groupon
YahooASAP
VponGomaji
How about yours?
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Supply Solution Demand
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Supply
Business
• Define the problem / needs you are solving.!• Know the market you are stepping in.!• Got to be very strong at one of the three.!• Find partners that is strong at another one.!• When you have two in hand, the third one will
come to you.
Development
Solution Demand
Who is the right partner?• Do you have common goals?!• Is the partnership mutually beneficial?!• Do they have sufficient resource?!• Do they care the partnership as you do?!• What is your cost? Explicit & implicit!• What is the right structure of partnership?!• Terms?!• Do you need to talk to other partners?!• Is the partnership sustainable?
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