Squarespace bootcamp

Seth Familian Founder + Principal, Familian&1

SQUARESPACE BOOTCAMP

SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1A BIT ABOUT ME 2

BUSINESS STRATEGY

GROWTH HACKING

PRODUCT MANAGEMENT WEB PRESENCE

TEACHING + EDUCATION PROCRAFTINATION

MY 7-YEAR PLATFORM JOURNEY 3

2015-Present2009-2011

+

OR

2012-2014

+

OR

Secure · Intuitive

Elegant · Affordable

Customizable · FAST

MY SQUARESPACE PORTFOLIO (SO FAR) 4

LET’S BUILD YOUR SITE IN ONE DAY! 5

‣ Establish goals + structure

‣ Organize content + brand assets

‣ Configure Squarespace basics

‣ Create + populate site pages

‣ Finalize + publish

L U N C H B R E A K

C O F F E E B R E A K

SQUARESPACE BOOTCAMP

ESTABLISH GOALS+ STRUCTURE

6

ESTABLISH GOALS + STRUCTURE

DEFINE YOUR GOALS7

‣ 1-3 per website

‣ Verb + noun structure

‣ Clear + outcome-oriented

‣ What are your 3 goals?

E.G. Inform

Potential Clients

Generate Email List Signups

Drive Biz Dev Leads

DEFINE YOUR ARCHITECTURE

ESTABLISH GOALS + STRUCTURE 8

ESTABLISH GOALS + STRUCTURE 9

DEFINE YOUR ARCHITECTURE

ESTABLISH GOALS + STRUCTURE 10

DEFINE YOUR ARCHITECTURE

ESTABLISH GOALS + STRUCTURE

DEFINE YOUR ARCHITECTURE

11

ESTABLISH GOALS + STRUCTURE

DEFINE YOUR ARCHITECTURE

12

ESTABLISH GOALS + STRUCTURE

CREATING AN ARCHITECTURE

13

Current Exhibits

Gallery Events

Gallery Directory

Private Events

Leasing Space

Bergamot History

Contact Us

Join Email List

Google Map

Follow on FB, etc.

1. LIST CONTENT ON POST-ITS

ESTABLISH GOALS + STRUCTURE 14

2. GROUP POST-ITS INTO 3-5 ITEMS + A FOOTER

Current Exhibits

On View

Gallery Events

Events

Gallery Directory

Explore

Google Map

Visit

Private Events

Leasing Space

Bergamot History

Contact Us

Learn More

1. LIST CONTENT ON POST-ITS

Follow on FB, etc.Join

Email List

Site Footer

CREATING AN ARCHITECTURE

ESTABLISH GOALS + STRUCTURE

CREATING AN ARCHITECTURE

15

1. LIST CONTENT IN A TRELLO LIST

ESTABLISH GOALS + STRUCTURE 16

2. GROUP CONTENT INTO NAV LISTS

1. LIST CONTENT IN A TRELLO LIST

CREATING AN ARCHITECTURE

ESTABLISH GOALS + STRUCTURE 17

COMMON QUESTIONS

‣ Can I have more than 5 nav items?

‣ What about dropdown menus?

‣ How do I plan for future site sections?

‣ What about hidden site pages?

SQUARESPACE BOOTCAMP

ORGANIZE CONTENT+ BRAND ASSETS

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ORGANIZE CONTENT + BRAND ASSETS

IDENTIFY CONTENT TYPES19

‣ 2-4 per website

‣ Each drives a page or section

‣ Driven by EXISTING assets

‣ What are your content types?

- IMAGE COLLECTIONS

- PRODUCTS TO PURCHASE

- ARTICLES/BLOG POSTS

- "ABOUT” / STATIC PAGES

- EMBEDDED VIDEOS

- CALENDAR(S) OF EVENTS

- CONTACT/INQUIRY FORMS

- IMAGE COLLECTIONS

- PRODUCTS TO PURCHASE

- ARTICLES/BLOG POSTS

- "ABOUT” / STATIC PAGES

- EMBEDDED VIDEOS

- CALENDAR(S) OF EVENTS

- CONTACT/INQUIRY FORMS

ORGANIZE CONTENT + BRAND ASSETS

EVALUATE YOUR CONTENT20

‣ How many of each type?

‣ How are they categorized?

‣ Where are they located today?

‣ How do they SCALE over time?

- IMAGE COLLECTIONS

- PRODUCTS TO PURCHASE

- ARTICLES/BLOG POSTS

- "ABOUT” / STATIC PAGES

- EMBEDDED VIDEOS

- CALENDAR(S) OF EVENTS

- CONTACT/INQUIRY FORMS

ORGANIZE CONTENT + BRAND ASSETS

CONSOLIDATE YOUR CONTENT21

‣ Organize images with nav-based folders

‣ Title all files intuitively

‣ Paste all content urls into

‣ Make it short or a fun sentence

‣ Spelling should be intuitive

‣ .co and .me are useful!

ORGANIZE CONTENT + BRAND ASSETS

SECURE A URL22

domai.nr

SEARCH VIA

namecheap.com

BUY VIA

‣ Logo on a transparent background

‣ Pick Title, Text & Background colors

‣ Get HEX codes for each color

ORGANIZE CONTENT + BRAND ASSETS

DEFINE YOUR BRAND ASSETS23

coolors.co

withoomph.com

ORGANIZE CONTENT + BRAND ASSETS

PUT EVERYTHING IN TRELLO!24

SQUARESPACE BOOTCAMP

LUNCH TIME!25

‣ Stretch your legs

‣ Get some fresh air

‣ We’ll start again in 60 mins!

SQUARESPACE BOOTCAMP

CONFIGURE SQUARESPACE BASICS

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CONFIGURE SQUARESPACE BASICS

SET YOUR LOGO + TITLE27

CONFIGURE SQUARESPACE BASICS

SET YOUR STYLES28

CONFIGURE SQUARESPACE BASICS

EDIT YOUR SUBDOMAIN29

SQUARESPACE BOOTCAMP

POPULATE SITE PAGES30

✓ IMAGE GALLERIES

✓ SUMMARY BLOCKS

✓ ARTICLES/BLOG POSTS

✓ CALENDAR(S) OF EVENTS

✓ STATIC PAGES

✓ COLUMNS + LAYOUTS

✓ EMBEDDED CONTENT

✓ CONTACT/INQUIRY FORMS

SQUARESPACE BOOTCAMP

BREAK TIME!31

‣ Stretch your legs

‣ Hydrate or grab a snack

‣ We’ll start again in 15 mins!

SQUARESPACE BOOTCAMP

FINALIZE + PUBLISH32

✓ TEST FORMS

✓ TEST ALL CLICKS

✓ CONNECT SOCIAL ACCOUNTS

✓ MIGRATE YOUR A-RECORDS (NAMECHEAP!)

✓ /SITEMAP.XML » GOOGLE WEBMASTER TOOLS

✓ WAIT + FINAL TEST BEFORE TELLING THE WORLD

DISCUSSION TIMESQUARESPACE BOOTCAMP 33

QUESTIONS · FEEDBACK · IDEAS · INSIGHTS

BUT MOST IMPORTANTLY…

HAVE FUN!34

THANK YOU

KEEP IN TOUCH!35

SETH@FAMILIAN1.COM · @SETHFAM1