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Knowbility AccessU 2014

What would the Judge Say?

Accessibility Best Practices

and WCAG 2.0 Violations

Denis Boudreau Deque Systems, Inc. @dboudreau

Sharron Rush Knowbility, Inc. @sharrush

Glenda Sims Deque Systems, Inc. @goodwitch

What is it that pushes users over the edge of their browsers and into the courts of law

Digital Accessibility Legal Requirements

US Accessibility Law for .com Americans with Disabilities Act (ADA) Title III: Public Accommodations • Prohibits discrimination against people with disabilities. • Extends accessibility requirements, established in

Section 508, into the public realm including business and services conducted on the internet.

• Risk – Very Critical

• Timeline – Now

• Bottom Line – Any service that has customers in the U.S. should take immediate action

US Accessibility Law for .gov Americans with Disabilities Act (ADA) Title II: State and Local Government • Prohibits discrimination against people with disabilities. • Section 508 • Risk – Very Critical

• Timeline – Now

• Bottom Line – Digital services provided US, state and local government must be accessible.

Web = Place of Public Accommodation

“It is the position of the Department of Justice since the late 1990s that

the ADA applies to websites.”

– Thomas Perez (Former Assistant Attorney General)

http://www.justice.gov/crt/opa/pr/speeches/2012/crt-speech-1207261.html

Reality Check!

Notable Web Accessibility Decisions & Settlements

Financial • H&R Block (2014) • Charles Schwab (2012) • Wells Fargo (2011) • HSBC (2009) • Fleet National Bank (2001) • HD Vest, Intuit, H&R Block, Gilman & Ciocia (2000) • Bank of America (2000)

Health & Medical • WellPoint, Level AA (Feb. 2014) • American Cancer Society (2011) • CVS (2009) • Rite Aid (2008) • Sutter Health (2006)

Education • Louisiana Tech (2013) • University of Montana (2012) • Florida State University (2012) • New York University (2011) • Penn State University (2011) • Arizona State, Princeton, Reed, Pace, Darden (2010)

Entertainment, Hotels , Travel • RedBox (2012) • Travelocity (2012) • Disney (2011) • Hilton (2010) • Hotels.com, Expedia.com (2009) • Ramada Inn & Priceline (2004)

Shopping • Safeway, Level AA (Dec. 2013) • QuickTrip (2010) • Staples (2009) • Target (2006)

What Causes Lawsuits?

Not allowing customers to use Telecommunications Relay

Services

Inaccessible bathrooms

Inaccessible learning materials

Inaccessible digital discounts and coupons

Inaccessible web sites

Indifference

Avoid Lawsuits with Empathy

Failing to see the broader picture False sense of security

“The secret to happiness is low expectations”

Is meeting bare minimum requirements sufficient?

Why go through all those efforts…

… if it’s still going to blow up

in your face!

Pro Tip Involve end users with various disabilities

Violation or best practice?

1. Skipping Heading Levels 2. Title Attributes on Form Fields 3. Not Providing a Skip Link 4. “Click Here” Link Text 5. Not Using ARIA Landmarks 6. Focus Visible on Keyboard

1. Skipping Heading Levels

Prepare your testimony! (5 mins)

1. Gather into subgroups (for or against) 2. Come to a common agreement 3. Spend 5-7 minutes building your case 4. Use the web to validate your position 5. Nominate someone to defend your position

Plead your cause!

The judge’s decision

2. Title Attributes on Form Fields

Prepare your testimony! (5 mins)

1. Gather into subgroups (for or against) 2. Come to a common agreement 3. Spend 5-7 minutes building your case 4. Use the web to validate your position 5. Nominate someone to defend your position

Plead your cause!

The judge’s decision

3. Not Providing a Skip Link

Prepare your testimony! (5 mins)

1. Gather into subgroups (for or against) 2. Come to a common agreement 3. Spend 5-7 minutes building your case 4. Use the web to validate your position 5. Nominate someone to defend your position

Plead your cause!

The judge’s decision

4. “Click Here” Link Text

Prepare your testimony! (5 mins)

1. Gather into subgroups (for or against) 2. Come to a common agreement 3. Spend 5-7 minutes building your case 4. Use the web to validate your position 5. Nominate someone to defend your position

Plead your cause!

The judge’s decision

5. Not Using ARIA Landmarks

Prepare your testimony! (5 mins)

1. Gather into subgroups (for or against) 2. Come to a common agreement 3. Spend 5-7 minutes building your case 4. Use the web to validate your position 5. Nominate someone to defend your position

Plead your cause!

The judge’s decision

6. Focus Visible on Keyboard

Prepare your testimony! (5 mins)

1. Gather into subgroups (for or against) 2. Come to a common agreement 3. Spend 5-7 minutes building your case 4. Use the web to validate your position 5. Nominate someone to defend your position

Plead your cause!

The judge’s decision

How many could you guess?

Regardless of compliance, is bare minimum really sufficient

to be considered accessible?

What do YOU think the Judge would say?

Don’t let your organization be the next in line!

Thank You! Denis Boudreau » Deque Systems » @dboudreau » db@deque.com

Sharron Rush » Knowbility, Inc. » @sharrush » srush@knowbility.org

Glenda Sims » Deque Systems, Inc. » @goodwitch » gsims@deque.com

Photo Credits All rights belong to their respective owners.

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