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S O P H I S T I C A T I O N , M A D E E A S Y
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“In terms of emo,onal comfort, it was our belief that no amount of physical contact could match the healing powers of a well made cocktail.”
— David Sedaris
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Most people are terrible bartenders
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Because they don’t have this at home
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But what if anyone could make a great mixed drink
๏ What if making a professional-quality mixed drink were as easy as opening a wrapper
๏ What if you didn’t need
• Hard to remember recipes
• Fancy ingredients
• Precise measurements
• A bar full of bottles
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If it were that easy
๏ Every party could have a full bar
๏ You could take your bar with you when you travel
๏ No more wasted bottles of obscure ingredients that never get finished
๏ You could share mixed drinks with friends on any occasion
Consumers would have a more satisfying drinking experience, and they would make more mixed drinks, thereby purchasing more spirits
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We have the answer to simple mixed drinks
๏ Shake DrinKitz with ice, 2 oz water, 2 oz liquor, serve
๏ Single serve packaging means a consistent result
๏ Dozens of mixed drink options—don’t offer friends just one type of drink, offer 20
๏ Make them as shots, highballs, or frozen drinks
๏ Easier to carry, pack, store, share, and make than traditional liquid mixers
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RETAIL VISUAL MERCHANDISING
Count: 25 individual serving sachets
Dimensions: 6.5" x 3.5" x 5.25"
Approx. weight: 1.3 lbs.
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RETAIL VISUAL MERCHANDISING
Count: 25 individual serving sachets
Dimensions: 6.5" x 3.5" x 5.25"
Approx. weight: 1.3 lbs.
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RETAIL VISUAL MERCHANDISING
Count: 25 individual serving sachets
Dimensions: 6.5" x 3.5" x 5.25"
Approx. weight: 1.3 lbs.
THE PRODUCT
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Value ProposiLon
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Sold at price points that encourage impulse buy at POS and in greater quantity on the shelf
Drives increased spirit sales by empowering more consumers to easily prepare great tasting cocktails
Need for expensive professional bartender is eliminated
Broader product assortment than any industry vendor
Pre-measured serving sachets ensures consistency
Consumers easily able to share and transport. No refrigeration required
Lower freight costs than liquid mixes, means greater profitability
No waste
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MARKET POSITIONING
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DR
Y G
OO
DS
PR
E-M
IX
FLAVORS: 1-10 11-30
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US DRINK MIX TAM
$0 $50 $100 $150 $200 $250
Crush
Tang
Dasani Drops
Hawaiian Punch Singles To Go
Crystal Light On-‐The-‐Go
Mio
Country Time
Crystal Light
Private Label
Kool-‐Aid $233.9
$201.0
$141.3
$109.5
$104.2
$62.9
$43.5
$41.1
$31.3
$18.0
Category Sales = $1.12B
2014 Revenue (M)
Source: http://www.bevindustry.com/articles/87598-drink-mixes-capitalize-on-flavor-trends
Top 10 Drink Mix Brands (US)
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TARGET MARKETS
Wholesale/Commercial
Liquor StoresConvenience
StoresGrocery Stores
Big Box Stores (Costco)
Camping/ Sporting Goods
Stores
Caterers and Event Planners
Sport FacilitiesHotels and
LodgesMovie Theaters
Stage/Arts Theaters
Bowling AlleysAmusement and
Water ParksDestination
Airport StoresFast Food (Taco Bell)
Golf Courses
Casinos (Service Bars)
Service Clubs (VFW/REA)
AirlinesMid-Quality Restaurants
Distiller Partners
DTC
WebsiteCommercial
Events
Tailgating Websites Partners
Personal Bar
Fishing /Boating
Limousine Services
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PARTNERSHIPS
Complimentary goods and
services
EXPERIENTIAL
Event driven
SOCIAL MEDIA
Brand building & customer acquisition
MARKETING FOR GROWTH
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1 | Apple Pie Martini
2 | Appletini
3 | Bahama Mama
4 | Chocolatini
5 | Coffee & Cream
6 | Cosmopolitan
7 | Grasshopper
8 | Hard Arnold Palmer
9 | Hard Lemonade
10 | Lemon Drop
11 | Margarita
12 | Mexican Chocolatini
13 | Mojito
14 | Orange Creamsicle
15 | Peanut Butter Cup Martini
16 | Peppermint Mochatini
17 | Pina Colada
18 | Pumpkin Spice Martini
19 | Sangria
20 | Strawberry Daiquiri
CURRENT PRODUCT OFFERING
DrinKitz is a veteran owned and operated business
For more information or purchasing, please contact:
www.drinkitz.net
info@drinkitz.com
+1.303.882.9398
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