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This is a presentation about one of the real causes of obesity, sugar sweetened beverages. It details how while sugar in beverages has skyrocketed, so has our wastelines. It also shows what we can do to solve the problems. Check it out! You can download the entire presentation in PowerPoint form here at our website www.bethecatalyst.org/resources
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Taxing Liquid Sugar: The lowdown on the sugar-sweetened beverage tax
The Problem: Obesity in the U.S. o Americans consume too much sugar. Over the years, our
consumption has significantly increased.
1966
19
69
1972
19
75
1978
19
81
1984
19
87
1990
19
93
1996
19
99
2002
2005
2008
0
5,000
10,000
15,000
20,000
25,000
30,000
Refined Sugar
"Corn Sweetener"
Total Sweetener
The Problem: Obesity in the U.S. The more sugar we consume, the more our national waistline increases.
Obesity Trends in the U.S. 1985
No Data <10% 10%–14%
Obesity Trends in the U.S.: 1990
No Data <10% 10%–14%
Obesity Trends in the U.S.: 1995
No Data <10% 10%–14% 15%–19%
Obesity Trends in the U.S.: 2000
No Data <10% 10%–14% 15%–19% ≥20%
Obesity Trends in the U.S.: 2005
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends in the U.S.: 2008
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Sugar Sweetened Beverages: A Big Part of the Problem o The average American consumes around 50 gallons of
sugary bevs each year. This is equal to 41 pounds of sugar and about 72,000 calories.
o Research has found a link between obesity and consumption of sugar-sweetened beverages.
o For example, a recently study in San Francisco found that around 8.7% of the city’s obesity rates could be attributed to consumption of sugar-sweetened beverages.
Sugar-sweetened beverages are the single biggest contributor to the nation’s obesity epidemic.
o Source: Bleich, SN, Wang YC, Wang Y, Gortmaker SL: Increasing consumption of sugar-sweetened beverages among USadults: 1988-1994 to 1999-2004. Am J Clin Nutr 2009; 89: 372:381.
Smoothie King Peanut Power + Grape
o Large (40oz)
o 1,498 calories
o 44 grams fat
o 214 grams of sugar
o Sugar equivalent= 20 Reese’s Peanut Butter Cups
Instead… try a High Protein Banana Smoothie
o 16 oz
o 322 calories
o 8 grams of fat
o 23 grams of sugar
McDonald’s Large Triple Thick Chocolate Shake
o 1,160 calories
o 27 grams of fat
o 168 grams of sugar
o Sugar equivalent = 13 Baked Hot Apple Pies
Instead of the Triple Thick Shake… try McDonald’s Hot Fudge Sundae o 340 calories
o 12 grams of fat
o 47 grams of sugar
DQ Caramel Moolatte
o 870 Calories
o 24 grams of fat
o 112 grams of sugar
o Sugar equivalent = 100 frosted animal crackers
Instead of a Moolatte… have a Dilly Bar!
o 210 calories
o 13 grams of fat
o 17 grams of sugar
Starbucks Venti Java Chip Frappuccino
o 510 calories
o 13 grams of fat
o 77 grams of sugar
o Sugar equivalent = 3.5 large chocolate chip cookies
Starbuck’s White Hot Chocolate
o 520 calories
o 16 grams of fat
o 75 grams of sugar
o Sugar equivalent = 14 Oreos
Cold Stone Creamery PB & C Shake
o 2,010 calories
o 131 grams of fat
o 153 grams of sugar
o Sugar equivalent= 30 Chips Ahoy Cookies
Instead of a PB & C…drink a Sinless Oh Fudge Shake
o “Like it” size
o 490 calories
o 2 grams of fat
o 44 grams of sugar
Sugar-Sweetened Beverages and Youth
o Marketers of soda and sugary beverages aggressively target youth.
o Soda accounts for about 10% of total calories the average kid consumers in a day
o Kids who drink a lot of soda don’t get enough of important nutrients like folate, vitamin A, and calcium.
Sugar-Sweetened Beverages and Youth o Research has also shown that youth are particularly more
likely to reduce consumption upon increase in price.
o The obesity rate for kids in around 17.5%.
Another study observed middle-school students over two school years, and concluded that their risk of obesity skyrocketed 60% for every additional sugary drink they consumed a day.
Potential Solution: Sugar-Sweetened Beverage Tax
o What this means: A tax on all sugar-sweetened beverages, including (non-diet) sodas, sweetened teas, fruit drinks, sports drinks, etc…
o Currently, 33 states have minor SSB taxes – but the taxes aren’t significant enough to create change.
Sugar-Sweetened Beverage Tax
o Research demonstrates, and tobacco taxes prove, that raising the price of unhealthy foods will most likely lead to reduced consumption
o Consequently, this tax could help reduce adult and childhood obesity.
o Additionally, money generated from the tax can be used to further promote public health efforts in the U.S. Even if a tax of only 3 cents a soda was imposed, it could raise $51.6 billion in the next 10 years.
o This is needed, for obesity-related health problems cost America about $117 billion each year.
Sugar-Sweetened Beverage Tax: Campaign Example
o New York state’s Pour on the Pounds campaign
o www.youtube.com/user/DrinkingFat
Sugar-Sweetened Beverage Tax: Campaign Example
Time to Play…
o GUESS THE SUGAR CONTENT!
Rockstar
Sugar Content? 62 grams of sugar
Naked Berry Blast
Sugar Content?
52 grams of sugar
Izze Sparkling Clementine
Sugar Content?
27 grams of sugar
Starbucks Double Shot
Sugar Content?
26 grams of sugar
Nos
Sugar Content?
52 grams of sugar
SoBe Pina Colada
Sugar Content?
77.5 Grams of Sugar
Mountain Dew
Sugar Content?
77 grams of sugar
Gatorade Fruit Punch
Sugar Content?
56 grams of sugar
Fuze- Strawberry Guava
Sugar Content?
44 grams of sugar
Full Throttle
Sugar Content?
58 grams of sugar
Bolthouse Farms Blue Goodness
Sugar Content?
56 grams of sugar
Snapple Raspberry Tea
Sugar Content?
42 grams of sugar
Time to Play…
o GUESS THE AMOUNT OF SUGAR PACKETS!
Coca-Cola
Sugar Packets?
21.7 packets of sugar
Powerade
Sugar Packets?
20 packets of sugar
Vitamin Water Defense
Sugar Packets?
10.7 packets of sugar
V8 Vegetable Juice
Sugar Packets?
3.7 packets of sugar
MONSTER
Sugar Packets?
18 packets of sugar
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