View
349
Download
1
Category
Preview:
Citation preview
www.reputationvip.com
E-réputation des entreprises : 20 chiffres clés
contact@reputationvip.comwww.reputationvip.com01 84 16 13 20
www.reputationvip.com
Business online reputation in 20 Key Figures
89% of the population of United Kingdom use Google’s search engine.
*Return On Now
www.reputationvip.com
Business online reputation in 20 Key Figures
In the US, 59% of consumers use Google every month to find a reputable, local business.
*Search Engine Watch
www.reputationvip.com
Business online reputation in 20 Key Figures
74% of Internet users ‘google’ a company name in order to get information on that company before buying.
*Weber shandwick & Krc research, 2012
www.reputationvip.com
Business online reputation in 20 Key Figures
*Reputation VIP (2014) – Study based on the Google pages of 1700 companies
www.reputationvip.com
Business online reputation in 20 Key Figures
The risks of business online reputation
www.reputationvip.com
Business online reputation in 20 Key Figures
40% of businesses today (as opposed to 26% in 2010) consider online reputation to be their number 1 risk.
*Study carried out in Spring 2013 by the firm Deloitte with Forbes Insight
www.reputationvip.com
Business online reputation in 20 Key Figures
41% of risks are attributed to bad working conditions for employees.
* ACE Group
www.reputationvip.com
Business online reputation in 20 Key Figures
51% of top executives think that risks to reputation should be addressed in Board meetings.
www.reputationvip.com
Business online reputation in 20 Key Figures
83% of businesses will, at some point in the next 5 years, face an online crisis.
*Return On Now
www.reputationvip.com
Business online reputation in 20 Key Figures
Online business reputation
in time and speed
www.reputationvip.com
Business online reputation in 20 Key Figures
5 minutes are all it takes to destroy a company’s reputation.
*Warren Buffet
www.reputationvip.com
Business online reputation in 20 Key Figures
The moment a business crisis is declared, its announcement, particularly on social networks,
is potentially seen by 2.2 billion people worldwide.
www.reputationvip.com
Business online reputation in 20 Key Figures
In the hour that follows that announcement, 30% of company crises are being talked about by international media.
*Survey conducted by Freshfields Bruckhaus Deringer
www.reputationvip.com
Business online reputation in 20 Key Figures
Less than 72 hours is how long 90% of crises last.
www.reputationvip.com
Business online reputation in 20 Key Figures
Never is when a business will erase all online traces of a crisis as the digital footprint they leave behind is ineradicable.
www.reputationvip.com
Business online reputation in 20 Key Figures
Business online reputation management
www.reputationvip.com
Business online reputation in 20 Key Figures
92% of businesses feel that reputation risk is the trickiest risk category to handle
* ACE Group
www.reputationvip.com
Business online reputation in 20 Key Figures
61% of businesses claim they control their online reputation.
www.reputationvip.com
Business online reputation in 20 Key Figures
40% of businesses don’t have an emergency plan for times of crisis.
*Freshfields Bruckhaus Deringer
www.reputationvip.com
Business online reputation in 20 Key Figures
80% of businesses that set up an online reputation monitoring system do it to know what is being said about themselves and their products.
*ACE Group
www.reputationvip.com
Business online reputation in 20 Key Figures
25% of monitoring systems are less than a year old.
www.reputationvip.com
Business online reputation in 20 Key Figures
Companies devote on average 7 hours per week to their online reputations.
*ACE Group
www.reputationvip.com
Business online reputation in 20 Key Figures
18% of businesses that set up an online reputation monitoring system come from Telecommunications, Communications or Publicity sectors.
*ACE Group
www.reputationvip.com
Business online reputation in 20 Key Figures
90% of businesses that manage their online reputations create and animate content on social networks.
*ACE Group
www.reputationvip.com
Business online reputation in 20 Key Figures
Follow @reputationvip to learn more about online reputation!
www.reputationvip.com
E-réputation des entreprises : 20 chiffres clés
contact@reputationvip.comwww.reputationvip.com01 84 16 13 20
Control your business' online reputation with the dashboard of Reputationvip.com
www.reputationvip.com
Business online reputation in 20 Key Figures
See you soon on www.reputationvip.com
Recommended