Business online reputation in 20 key figures

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E-réputation des entreprises : 20 chiffres clés

[email protected] 84 16 13 20


Business online reputation in 20 Key Figures

89% of the population of United Kingdom use Google’s search engine.

*Return On Now



In the US, 59% of consumers use Google every month to find a reputable, local business.

*Search Engine Watch



74% of Internet users ‘google’ a company name in order to get information on that company before buying.

*Weber shandwick & Krc research, 2012



*Reputation VIP (2014) – Study based on the Google pages of 1700 companies



The risks of business online reputation



40% of businesses today (as opposed to 26% in 2010) consider online reputation to be their number 1 risk.

*Study carried out in Spring 2013 by the firm Deloitte with Forbes Insight



41% of risks are attributed to bad working conditions for employees.

* ACE Group



51% of top executives think that risks to reputation should be addressed in Board meetings.



83% of businesses will, at some point in the next 5 years, face an online crisis.

*Return On Now



Online business reputation

in time and speed



5 minutes are all it takes to destroy a company’s reputation.

*Warren Buffet



The moment a business crisis is declared, its announcement, particularly on social networks,

is potentially seen by 2.2 billion people worldwide.



In the hour that follows that announcement, 30% of company crises are being talked about by international media.

*Survey conducted by Freshfields Bruckhaus Deringer



Less than 72 hours is how long 90% of crises last.



Never is when a business will erase all online traces of a crisis as the digital footprint they leave behind is ineradicable.



Business online reputation management



92% of businesses feel that reputation risk is the trickiest risk category to handle

* ACE Group



61% of businesses claim they control their online reputation.



40% of businesses don’t have an emergency plan for times of crisis.

*Freshfields Bruckhaus Deringer



80% of businesses that set up an online reputation monitoring system do it to know what is being said about themselves and their products.

*ACE Group



25% of monitoring systems are less than a year old.



Companies devote on average 7 hours per week to their online reputations.

*ACE Group



18% of businesses that set up an online reputation monitoring system come from Telecommunications, Communications or Publicity sectors.

*ACE Group



90% of businesses that manage their online reputations create and animate content on social networks.

*ACE Group



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E-réputation des entreprises : 20 chiffres clés

[email protected] 84 16 13 20

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