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by Faisal Hoque founder of
HOW TO CREATE A CULTURE OF INNOVATION
“An innova1ve culture begins with accep1ng that the world really has changed and being open to more changes to come.”
[Cover image: Flickr user Jameel Winter]
• It’s important to understand that sustained innovation is a journey, not a destination.
• Discipline and innovation are not opposites, but complements.
• Successful organizations manage innovation from concept to commercialization.
LISTEN “Members of an organiza1on’s internal and external community oDen have tremendous insights and ideas that lead to new innova1ons.”
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UNDERSTAND “Who your actual and poten1al customers are, what they want and need, what they will need, and why those needs have not yet been met.”
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ORGANIZE “Organize the resources and investments needed to address the problem.”
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CREATE “Create an environment and capability for innova1on by giving the team the ability to fail.”
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EXPERIMENT “Experiment and learn from failure. Conduct many experiments in parallel.”
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LISTEN AGAIN “Listen to what could go wrong, but don’t let the devil’s advocate take control.”
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DESIGN “Design the concepts to address customer-‐centric values like cost, intui1ve use, ease of change, and sense of enhancement.”
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IMPLEMENT “Implement the final go/no-‐go decision. Consolidate or eliminate compe1ng alterna1ves to a manageable number.”
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About Me Founder of Shadoka and other companies. Shadoka enables entrepreneurship, growth, and social impact.
Formerly of GE and other global brands. Author of several books, including Everything Connects – How to Transform and Lead in the Age of Crea<vity, Innova<on and Sustainability (McGraw Hill, Spring 2014) and Survive to Thrive – 27 Prac<ces of Resilient Entrepreneurs, Innovators, And Leaders (Mo1va1onal Press, 2015).
Follow me @faisal_hoque.
faisalhoque.com | shadoka.com
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