Bulldog capabilities 2017_fnl

2017 Capabilities Presentation

What is Bulldog?Bulldog Marketing & Sales, Inc. is a full service advertising agency based in the Bronx, NY (11 miles north of Madison Avenue in Manhattan).

Our core mission is to bring Madison Avenue quality to our clients for a fraction of the price.

Bulldog’s business model allows for maximum efficiency. Every dollar is maximized to deliver results for your business.

Why Bulldog?Experience

• Over 20 Years of Marketing AND Retail Sales

No Junior Staff• Senior Level Staff on Your Account All the Time

Unique Business Model• Efficient Use of Resources Maximizes Your Budget

Our Core Team

John Cullen – Owner/Principal● Over 15 years of marketing &

retail sales experience● Successfully marketed and sold

numerous products into national retail including accounts such as Walmart and Petsmart

● Founded Bulldog in 2009 to fill the need for a Lean and efficient advertising, promotions & sales agency

Nancy Tyrrell – EVP, Business Development● 13 years marketing & sales

experience● Client service and copywriting

professional● Served as Head of Investor

Relations for a multi-billion dollar asset management firm

Gary DeFeo – EVP, Sales & Marketing● 30 years consumer products

sales & marketing experience● Has successfully sold products

to every major US retailer Including Best Buy, Sears and Walmart

● Led Mobile Division of JVC

John Clapps – Creative Director● Advertising creative expert across

all media● Specialties: Design, Corporate

Identity, Logo Creation, Flash Animation

● Served as creative director for several leading organizations like Time Magazine, Combe, McCann Erickson

Bob Deppisch – Promotions● 30 years of CPG & foodservice

retail promotions● Has developed sales driving

promotions for Fortune 500 companies

● Extensive experience with Hill’s, Borden, McDonald’s & Tree Top to name a few

Kerry Sutherland – Public Relations● PR & Social Media expert● Has led dozens of

successful PR & Social Media campaigns

● Has strong relationships with BOTH consumer & trade Media across several product categories

What We Do

SalesSell your productinto major retailers through our extensive sales network.

Marketing Market your product

so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.

How We Do It

We use our expertise in MARKETING & our

relationships in SALES to help you get where

you want to go faster – saving you time!

How We Save You Money

Our lean organization and unique

business model means you only

pay for the SERVICES and

PEOPLE YOU NEED! We use a

network of industry leading, award

winning talent to achieve your

objectives.

MarketingWe create ads that get you awareness AND sell product

➢ Strategy➢ Advertising➢ Brand Names➢ Logos➢ Packaging➢ Websites➢ Media

Planning➢ More!

SalesGet retail buyer appointments

➢ National Rep Networks

➢ Sales Materials

➢ Sales Presentations

PRGet your brandmentioned in major trade & consumermedia

➢ Press Events➢ Media Tours➢ Press Room

Management➢ Social Media

Management

PromotionsGive your retail sales a boost by adding a high-value consumer incentive

✓Bulldog is a one-stop Marketing & Sales Agency!

Some of our Services

General Management

We Can Run [or create] Your CompanyAt Bulldog we have expertise beyond marketing &

sales. We can bring relationships to your business

across all disciplines including management, logistics,

off-shore sourcing, manufacturing & more.

✓Minimize Your Risk by Keeping Your Overhead Low!

In the News

A Few of Our Case Studies

A New Channel

Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.

A New Message

Developed a completely new, unique and emotional ad campaign for HERO dog toys. Helped the brand stand out in a very crowded category and gain the attention of national distributors.

General Management

Handling EVERY aspect of product development, marketing, PR & sales for a new dog treat company. Concept to launch in 7 months.

Re-Positioning

Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.

Massive Sell-In

Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card & tear pad.

Explosive Sales

Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion with a high-value prize.

Powerful Partnership

Tied in with Disney to create a promotion that drove new distribution gains and beat the national brand in sales.

Premium Giveaway

Created a premium promotion giving away an Italian Classics CD that tied in with cheese and Italian cooking. Led to distribution gains and highest sales in the history of the brand.

Unique Offers

First of its kind national promotion for blank media. Increased sales over 25% during the promotional period. High perceived offer value.

Your Objectives

Let Bulldog take you where you want to go today! YOUR BRAND HERE

Some of Our Other Brand Experience

Our Pet Industry Commercial

Contact Us

Phone: 855-456-4738Email: info@bulldogms.comWeb: www.bulldogms.com

✓THANK YOU!