Cucina & Amore Brand Strategy

Cucina & Amore Brand Management

Produced by Gobee GroupSeptember 7, 2011

What did we learn?

Inconsistencies with packaging and shelving

Competition is fierce

…and not so fierce

Brand recognition

How does Cucina & Amore grow?

• Bigger orders• Expanding footprint• More product diversity on shelf• New Customers

Bigger Orders

• More consumers– Demos– Web presence– Coupons– Celebrity endorsements– Refined packaging

Expanded FootprintCUSTOMER Local NorCal California National

Costco XCost Plus X

CVS XWhole Foods X

Walgreens XRainbow (SF) XBerkeley Bowl X

Product Diversity on Shelf

New Customers

What does this all mean?

How will Gobee do this?

BrandResearch

Brand Management

Consumer Engagement

Brand Research

Customer Engagement

Consumer Research

Product Placement

Operational Requirements

Story Building

Brand Management

Cucina &

Amore

Events

Advertising Sales Kit

Product Design

Consumer Engagement

Social Media• Facebook• Twitter• Tumblr

Web • Newsletter sign-up• Videos • Animations• Recipes

Mobile• Find Cucina & Amore• Request Cucina & Amore• Use Cucina & Amore

Measuring Impact

• Increased Sales• Brand Awareness • New Customers• Coolness factor

Conclusion