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#fremtidensforbrugerWifi: 1234ptime
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Fremtiden
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Har talt
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Lokal involvering
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En blog til enhver smag
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Den ekstra ven - bloggeren
75%lser blogs dagligt96%lser blogs ugentligt*kvalitativ undersgelse lavet i 2014 af universitetsstuderende
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synes blogs er mere trovrdige end traditionelle medier77%har kbt et produkt/service efter at have lst om det p blogs - 93% af disse har gjort det flere gange69%*kvalitativ undersgelse lavet i 2014 af universitetsstuderende
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Den ekstra ven - bloggeren
85%af de daglige valg man tager er influeret af andre
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Gensidig forstelse, respekt, klare linjer, serisitet, tilstrkkelig og briefing
Gennemsigtighed, gensidighed, relevans, research og den skve vinkel
Relevans!! Matchet skal vre godt. Hernst gensidighed og klare linjer
God information og fornuftig aflnning, hvis det er et decideret sponsoreret indlg
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TENDENS
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AKTUALITET
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PERSONLIGT
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INSTANT
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MIG
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OS
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Den nye virkelighed for brands
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Ligner deres bedsteforldre mere end deres forldre.
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72 % siger de har travlt
58 % konsumerer udelukkende nyheder fra feeds p sociale medier
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Hvad gr virksomhederne?
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Den tredje blge
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Engagement er den nye valuta
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David shing, aolBrands are trying to bust into breaking news
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Digital er no. 1
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Brands er i dag en del af underholdnings-industrien.
UnderholdInformrSkab vrdi
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Content is king- Bill Gates, 1998
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Context is king
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BIG DATADIGITAL AUTENCITET
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