View
2.383
Download
2
Category
Preview:
Citation preview
QUICK LOOK• Search Engines
Agreed…
• It’s a Way to “Structure” data
• Organize Information
• Understand the Content• Add glitter to search results
EXAMPLESRecipes
………………
Product Reviews
Event Information
Concert Details
Critic Reviews
Product Details
Official Logo
Official Social Profiles
Google Authorship
Movie Trailers
Video Snippets
Location Specific
A LOT of Contact Number Types
Answer Box?
Galleries
Q&A
Knowledge Graph?
– Some Guy at Google (but they deleted this)
“Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to
use your markup.”
THEN WHY DO IT?
• Google values organized information
• It values user engagement
• Which brings us to relevancy
• Pogo Sticking
• CTR (Click Through Rate)
• Time on Site
SOME “POSSIBLE” FACTORS
(Debunked by Google… LOL)
• Bounce Rate
• Page Views
• Conversions?
OPTIMIZE FOR LOCAL SEO• Geo-Sitemaps
• NAP (Name, Address, Phone Number)
• Multiple Branches? Put together in one page if you want
• One page per branch + NAP + Maps
OPTIMIZE FOR LOCAL SEO• Usual On-page SEO work (+ Set Up
Webmaster Tools)
• Here’s my fav right now for UX - UserTesting.com
• Want a free version? peek.Usertesting.com
• Off-page factors Google MyBusiness + Citations + Links + Mentions
SCHEMA: THE PROCESS• Identify which schema types will fit
your needs
• Generate/Create the scripts
• Use them on the site
• Test them
• Tweak!
Go To https://developers.google.com/structured-data/testing-tool/
Tip: Don’t Like Reading in Tagalog?
Force it to show in English by adding ?hl=en at the end
WHICH SCHEMA DO YOU NEED?
• https://developers.google.com/structured-data/
• Everything else @ schema.org?It’s a sure thing.
FOR BUSINESSESStaples… (NAP)
• Address
• Corporate Contacts
• Social Profile Links
• Official Logo
Eventually…
• Breadcrumbs
• Articles
• Sitelinks Searchbox
• Etc.
GENERATE THE SCRIPTSOfficial Logo
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "url": "http://seophilippines.company", "logo": "http://seophilippines.company/wp-content/uploads/2015/03/seo-philippines-company.png" } </script>
Change This Later
GENERATE THE SCRIPTSOfficial Social Profiles
<script type="application/ld+json">{ "@context" : "http://schema.org", "@type" : "LocalBusiness", "name" : "SEO Philippines Company", "url" : "http://seophilippines.company", "sameAs" : [ "http://www.facebook.com/seophilippinescompany", "http://www.twitter.com/seophilippinescompany", "http://plus.google.com/+ seophilippinescompany"] }</script>
FacebookTwitterGoogle+InstagramYouTubeLinkedInMyspace
Business Name
GENERATE THE SCRIPTSContact Numbers
<script type="application/ld+json">{ "@context" : "http://schema.org", "@type" : "LocalBusiness", "url" : "http://seophilippines.company", "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+63 (2) 854 8888", "areaServed" : "PH", "contactOption" : "TollFree", "contactType" : "customer service" } ] }</script>
Optional
GENERATE THE SCRIPTSAddress
<script type="application/ld+json">{
"@context": "http://schema.org", "@type": "LocalBusiness", "name": "SEO Philippines Company", "url": "http://seophilippines.company", "alternateName": "Heritage Hotel SEO", "address": { "@type": "PostalAddress", "streetAddress": "Roxas Boulevard", "addressLocality": "Pasay City", "addressRegion": "Metro Manila", "addressCountry": "Philippines", "postalCode": "1300" }}</script>
SORRY!Don’t try this at home
TEST IThttps://developers.google.com/structured-data/testing-tool/
TWEAK IT• Combine the code so it’s more efficient
• Tweak type so that it’s more specific!
• YOU don’t want to be another “LocalBusiness”
• https://www.LeapFroggr.com/localbusiness-types
RESOURCES• https://www.google.com/webmasters/markup-helper/u/0/
• https://developers.google.com/structured-data/
• https://developers.google.com/structured-data/testing-tool/
• http://schema.org/docs/full.html (Full Hierarchy)
• http://www.productontology.org
• https://www.leapfroggr.com/localbusiness-types
• http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ (Just because it’s from SEO Gadget)
“additionalType”
YOU'RE IN LUCK
I have a gift for you• Still in Alpha• Never released
before• Actively Being
Developed I have no better name for it at the moment…
HOW TO GET IT?• https://www.LeapFroggr.com/
PeepconPlugin
• Sign up - Follow instructions…
• That’s it!
• Oh, you can share the link if you like it. Who doesn’t like freebies?
LIKED THIS?• Slides will be on Slideshare.net/denseymour
• Follow me on Google+, Twitter and Instagram @denseymour
• Use other social networks? @denseymour
• https://www.leapfroggr.com/schedule
Recommended