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@joshsteimle
PR Insider Tips How to Get Featured in Major Publications
Brought you by:
CHINA MARKETING SUMMIT中国市场营销峰会|17
Brought you by:
CHINA MARKETING SUMMIT中国市场营销峰会|17
SPEAKERSOver 100 speakers will join us at CMS July 14-15, 2017. Upcoming and past speakers include:
MARGARET MOLLOY CMO, SIEGEL+GALE
JEREMY GEIGER FOURSQUARE ASIA HEAD
PETER VESTERBACKA CREATOR, ANGRY BIRDS
MURRAY NEWLANDS CONTRIBUTOR, FORBES
CAMERON CRAIG HEAD, GLOBAL CORPORATE
COMMUNICATIONS, POLYCOM
WINNIE FOON CEO, FOON GROUP LIMITED
REDG SNODGRASS CHAIRMAN, READWRITE
TOBBY ZANG GM, RHINOER
@joshsteimle
What happens when we create bad content?
@joshsteimle
Buyers are “migrating to peer-based communities and new sources of trusted, relevant, and credible content and conversation.”
@joshsteimle
“…buyers and influencers are turned off by self-serving, irrelevant, over-hyped, and overly technical content.”
@joshsteimle
Marketers “rely on poorly conceived content that doesn’t connect with customer needs and concerns.”
@joshsteimle
“…blatantly self-serving and promotional content is a major turn-off cited by 43 percent of respondents…”
@joshsteimle
What happens when we choose the wrong channel?
Global mobile internet penetration, 2014-2019
Source: Statista
Global mobile data traffic, 2016-2021
Source: Statista
@joshsteimle
“Half of all YouTube traffic comes from smartphones and tablets.”
YouTube CEO, Susan Wojcicki
@joshsteimle
Everyone’s either on mobile, or going there.
@joshsteimle
Where is everyone going on mobile?
Global mobile data traffic, 2016-2021
Source: Statista
@joshsteimle
Major online media + Search engines = Major attention
@joshsteimle
How to get journalists to pay attention to you (5 steps)
@joshsteimle
One infographic, lots of placements, just one problem…
@joshsteimle
How to get a feature story (the easy way) in 5 steps
@joshsteimle
Great stories are everywhere, you just need to look.
@joshsteimle
Once you train your mind, you’ll see stories everywhere.
@joshsteimle
Where to find stories: 1. Questions potential customers ask
@joshsteimle
Where to find stories: 1. Questions potential customers ask 2. Questions current customers ask
@joshsteimle
Where to find these questions: 1. Your sales team 2. Your customer service team 3. Quora.com
@joshsteimle
2. Choose your outlet (and make sure you know your outlets)
@joshsteimle
3. Choose your writer (and make sure you know your writer)
@joshsteimle
Don’t do these things a. Shotgun pitch
@joshsteimle
Don’t do these things a. Shotgun pitch b. Say you’re special
@joshsteimle
Don’t do these things a. Shotgun pitch b. Say you’re special c. Beg
@joshsteimle
Don’t do these things a. Shotgun pitch b. Say you’re special c. Beg d. Make it about you
@joshsteimle
Do these things a. Know the writer
@joshsteimle
Do these things a. Know the writer b. Personalize
@joshsteimle
Do these things a. Know the writer b. Personalize c. Offer something
@joshsteimle
Do these things a. Know the writer b. Personalize c. Offer something d. Keep it brief
@joshsteimle
Hi Josh,
This is Saurav from Esmee Network, a content marketing company in India. We write about the startups and products which are being developed here and their stories. We wave to publish the articles on major websites like Forbes, Huffington post , Wire etc . Can you let me know what is the process or if you can publish on our behalf then what cost would it take .
Thanks
Regards Saurav Pathak
@joshsteimle
Hi Josh,
I've been following your writing for awhile and thought you'd be interested in this story. Forbes would be our ideal outlet for this piece. Let me know what you think!
Thanks!
@joshsteimle
Hey Josh, hope you're doing well in HK. I just finished a unique story on entrepreneurship that exposes MLM industry. I saw 5-6 other Forbes writers that cover MLM space, but thought the entrepreneur angle would make it appealing for your readers as well.
@joshsteimle
Review: Do these things a. Know the writer b. Personalize c. Offer something d. Keep it brief
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