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A healthy office-lifestyle campaign for my internship project at Lowe Indonesia. James Hezekiah Syarief Yazid
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SIT BREAKER Sit Less, Move More
James Hezekiah Syarief Yazid
Basically, people need physical ac5vity to be healthy. If we have a desk job, we have to be crea9ve to find ways to keep our body moving at work. The stress and demand of the job keep us focused only on our work, not on our physical wellness. It can lead to 40 hours or more poor health habit each week.
SITTING TOO MUCH
UNAVOIDABLE. COMFORTABLE.
TERRIBLE.
PROBLEM
WHAT MAKES PEOPLE FEEL UNHEALTHY?
FOOD LESS EXERCIZE RESTLESS CIGARETTE STRESS PARTY
DO THEY KNOW THAT SITTING TOO MUCH IS DANGEROUS?
YES
NO
80 %
20 %
KNOW IT FORGET IT
(based on a survey that we conducted from 30 office worker at Lowe Indonesia)
SITTING TOO MUCH
PEOPLE ARE FORGETFUL
“They know about it, But forget about it.”
“Si=ng for more than 4 hours per day is associated with higher risk of death. -‐ Sax Ins9tute’s Study “The more people sit each
day, the greater their risk for chronic health, like cancer. “ -‐ The Bri9sh Journal of Sports Medicine
“While si=ng, each body posture should be changed per 20-‐40 minute.” -‐ Gretchen Renolds, New York Times Physic Edi9on Columnist
FACTS
“An hour per day is not enough to off-‐set the negaTve effect of
si=ng too much. Unfortunately, Exercizing doesn’t offset it.”
-‐ The American Cancer Society
HOW MUCH TIME DO PEOPLE SPEND ON SITTING EACH DAY?
0 5 10 15 20 25 30 35
< 2 HOURS
2-‐4 HOURS
4-‐6 HOURS
6-‐8 HOURS
> 8 HOURS
89%
(based on a survey that we conducted from 30 office worker at Lowe Indonesia)
DO THEY DO EXERCISE EVERYDAY?
YES
NO
90%
10%
THEY SPEND TOO MUCH TIME ON SITTING.
THEY KNOW THE BAD EFFECT OF IT, BUT THEY FORGET IT.
THEY DON’T DO EXERCISE EVERYDAY.
SOMETHING SIMPLE
NOT COSTLY PRACTICAL THROUGH
SMARTPHONE
MOBILE APP!
STRATEGY
FACT CARDS
MOBILE APP
STEP 1: TRIGGER STEP 2: ENGAGEMENT
FACT CARDS
STEP 1: TRIGGER
à REMIND THEM à EDUCATE THEM
These fact cards will be placed on the employee’s chair.
MOBILE APP
STEP 2: ENGAGEMENT
MOBILE APP
Each 20-‐40 minute there will be a reminder for people to move their body in a fun way.
MOBILE APP
MOBILE APP
MOBILE APP
SIT LESS. MOVE MORE
INCREASE HEALTH
INCREASE PRODUCTIVITY
INCREASE HAPPINESS INDEX
INCREASE TOGETHERNESS
ROI
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