SXSW Rewind Recap 2016

DR. AMANDA SX

ISSUES APPS

HUMANIZING TECHNOLOGY

COLLABORATION

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PRESIDENTIAL ADDRESS

“61% respondents have more faith in technology based solutions, than policy measures to combat society’s problems.

We cannot solve the problems in government and collectively

as a society, unless we the people are paying attention.”

Barak Obama

Tech Sector should do something about it.

MAYORAL MEET-UP

“THE RETAIL WARFRONT”

$4.7 TRILLION IN-STORE SALES

$341.7 BILLION ONLINE SALES

Rick Badgley, Toms; Lacey Norton, Kit & Ace; Ethan Song, Frank and Oak

7%

93%

U.S. is the most over-retailed country in the world.

For every man, woman and child, we have 46 sqft of retail space.

75% of total retail spending happens within 15 miles of home

Healey Cypher, Oak Labs

SHOWROOMING

40% increase in basket when customers use

multiple touchpoints

WEBROOMING

72%

78%

Healey Cypher, Oak Labs

“We need to eliminate the terminology of online & offline, because really it’s

ONE experience.”

Ethan Song, Frank & Oak

Today that experience needs to be an emotional one.

• Takes more than 7 days for average US consumer to

finalize a transaction.

• Visit more than 6 different websites to find products, read

reviews, check promotions, before completing a

purchase. • Customers today put a lot of work into finding products

they identify with. • For every minute your customer puts into their

experience with your brand, your brand should put in 10 xxOliver Lubin, ThreadUP; Orkun Atik, Mona; Ruth Hartman, Le Tote; Eliza Brooke, Fashionista

BRANDS + PRODUCTS AS A RELATIONSHIP

Jess Beck, Alfred; Benjamin Doherty, Favor; Cory Rellas, Drizly; Jordan Metzner, Washio

Power to create real interaction, to carry on story, to connect on individual level.

“Why do we need to rename paying customers?”

PARTICIPATION IS THE NEW BRAND LOYALTY.

THE ERA OF TRANSACTIONS IS OVER.

Now, we need to create experiences people want to engage in, not just products that satisfy their needs.

LOCAL

Rick Badgley, Toms; Lacey Norton, Kit & Ace; Ethan Song, Frank and Oak

You never want people to feel that the time it took to interact with your brand was a waste of time, and not worthwhile.

EFFICIENCY

Jess Beck, Alfred; Benjamin Doherty, Favor; Cory Rellas, Drizly; Jordan Metzner, Washio

CONVERSATIONAL COMMERCE

Hiroshi Ishiguro

AI & THE ROBOT SOCIETY

Hiroshi Ishiguro, Intelligent Robotics Labratory

Hansen Robotics

BRAND ACTIVATIONS

Samsung

Sony

IBM

THE BUSINESS CASE FOR SUSTAINABILITY

Cara Smyth, Glasgow Caledonian University

• Fashion is a $2.5T dollar industry

• 80% women in the supply chain • 1 in 6 people work in a fashion-related job • Industry has 2nd highest use of water • Contribute to 10% of the world’s carbon footprint

• 2nd highest polluting industry

• 85% of our textiles hit landfills

• In 38 of our 50 states, landfills at or near capacity

FACTS

Cara Smyth, Glasgow Caledonian University

• 18 bits of trash, from 7 different countries • Just by making it 15 pieces saves millions of dollars/year • Removed enough pins in 1 season to stretch from NY to

LA and back again

Cara Smyth, Glasgow Caledonian University

MEN’S DRESS SHIRT

fairfashioncenter.org

MILLENNIALS & GEN Z

Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand

• Millennials want to simplify their lives, don’t want to be weighed down by traditional ownership

• Experience seeking, instead of Material seeking

MILLENNIALS

Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand

• Differences in attention span, (8 seconds vs 12 seconds) • 2x more likely to shop on mobile • 2x more likely to use YouTube + much less likely to use

Facebook • 3x more likely to open a push notification through a chat

message than an email • Gender binaries are changing, less rigid definition of

what it means to be a boy or a girl. • 44% Gen Z said always buy clothes designed for own

gender

GEN Z

Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand

BUSINESSES DOING GOOD

NEXT 3 BILLION PEOPLE ON SOCIAL

Alex Cantrowitz, BuzzFeed; David Godsall, Hootsuite; Jonathan Donner, Caribou Digital

SAFE CATCH

TOOLS, TIPS & TRICKS

EMAIL SWEEPS

ART OF NEGOTIATION

Stefan Tournquist, eConsultancy; Richard Shirley, Austin Police Department; Kathleen Hessert, Sports Media Challenge

DOGS @ SXSW

DESIGNING HAPPINESS

Bruce Vaughn, The Walt Disney Company; Gabby Etrog Cohen, SoulCycle; Mark Wilson, Fast Company; Randall Stone, Lippincott

Bruce Vaughn, The Walt Disney Company; Gabby Etrog Cohen, SoulCycle; Mark Wilson, Fast Company; Randall Stone, Lippincott

THANK YOU.

elizabeth@fctechgroup.com