Espen2011

10%WORK TIME INTERACTING WITH THE READERS

WHY I ASK MY JOURNALISTS TO SPEND

E S P E N E G I L H A N S E N , E X E C U T I V E E D I T O R V G . N O , N O R WAYTWITTER: @EGHAN

AUSTIN TEXAS, 2nd OF APRIL 2011

Iceland one year ago

Can we help readers help each other?

The Hitchhiker’s Central was built in 7 hours

5000 connections were made bringing tens of thousands of our readers home

WE GAVE THEM

• News• Information• Insight• Meeting

points

THEY GAVE US• News• Informatio

n• Pictures• Videos

10%BECAUSE…HELPING THEMHELPING EACH OTHERHELP US BEING RELEVANT

Can readers improve editorial quality?

Readers help us correct mistakes

17 000 typos reported • Dramatic

improvement in quality

• 17 000 typos reported

• No more complaints to the Editor-in-Chief

Tommy.Jocumsen@vg.no 16

2010-04-082010-04-282010-05-182010-06-072010-06-272010-07-172010-08-062010-08-260

50

100

150

200

250

300

350 ArticlesLinear (Articles)

Access given to 100 volunteers

List of Top 20 volun-teers launched

2010-05-14 2010-05-30 2010-06-15 2010-07-01 2010-07-17 2010-08-02 2010-08-18 2010-09-03

Avg time...

Time Passed: Reported -> Fixed

Typos Per Day Since Launch

10%BECAUSE…THEY IMPROVE EDITORIAL QUALITY

72 hours live coverage with reporters, newsroom, readers and experts in dialogue

Whatch live, chat with journalist

Are you OK?

PICTURES, VIDEOS?

10%BECAUSE…Dialogue makes a strongerimpact than one way communication

The swine flu - where do I get a shot?

10%BECAUSE…Collective intelligens works!

ARENASBlog postsForums

DIALOGStrengthen contentLeadsCorrections

PARTICIPATIONVoiceCommentProtocol

BUZZ-Distribution and echo in the social networks

VG Nett 1.0Tells YOU

VG Nett 2.0Create content in dialog with readers

VG Nett 3.0Become part of the digital conversation

VIRALMONOLOGUE DIALOGUE

Traditional journalism

Social media

JOURNALISM

Journalism has to renew itself to maintain its relevance

10%

EDITORIAL PRODUCTS MUST BE

A DAILY SUPER BOWL

10% WORK TIME INTERACTING WITH THE READERS

DOES IT WORK?

76% OF ALL NORWEGIANSVISITED VG.NO IN FEBRUARY

87% VISITS HOMEPAGE ONLY 4% FROM GOOGLE

33% AVERAGE PROFIT MARGIN LAST FIVE YEARS

10%ESPEN.EGIL.HANSEN@VG.NO

TWITTER: @EGHAN

Day by day it’s getting harder to

preserve my pessimism……