SpeakerHub MasterClass: Get Picked with Aurora Gregory

GET PICKEDTIPS, TRICKS AND TOOLS FORLANDING A CONFERENCE

SPEAKING SPOT

WITH AURORA GREGORY

# S HM A S T E R C L A S S

Feel free to ask questions live via the chat box

A recording of the webinar will be available

within the next 5 days

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BEFORE WE GET STARTED

WHAT IF YOUCOULD…

Compose a speaker

proposal that screamed it

was a “must-include” for

conference organizers?

Solve the mystery of

being rejected by speaker

selection committees?

Take your next speakerproposal from rejected to

accepted?

AURORA GREGORY

#SHMASTERCLASS

COMMUNICATIONS STRATEGIST

Get Picked:Tips, Tricks and Tools for Creating an

Irresistible Speaker Proposal

CO-AUTHOR

AURORA GREGORY

#SHMASTERCLASS

COMMUNICATIONS STRATEGIST

20+ years experience inmarketing communications forFortune 50 companies

Speaker’s bureau managementexpert

Placed 100s of speakers at local,national and international events

TIPS, TRICKS AND TOOLS FORCREATING AN IRRESISTIBLE SPEAKERPROPOSAL.

#SHMASTERCLASS

Amazon public speaking Best-Seller

GET PICKED

TIPS, TRICKS AND TOOLS FORCREATING AN IRRESISTIBLE SPEAKERPROPOSAL.

#SHMASTERCLASS

Amazon public speaking Best-Seller

The “secret sauce” used to place hundreds ofspeakers at local, regional, national andinternational conferences

GET PICKED

TIPS, TRICKS AND TOOLS FORCREATING AN IRRESISTIBLE SPEAKERPROPOSAL.

#SHMASTERCLASS

Available on Amazon in print and eBook formats

Amazon public speaking Best-Seller

The “secret sauce” used to place hundreds ofspeakers at local, regional, national andinternational conferences

GET PICKED

#SHMASTERCLASS

BE FAMOUSIN YOUR FIELD

Your skills and expertise are the building blocks of your brand.

Positions you as a

leader: promotions

Raises your profile as an

industry thought-leader

Instant networking

opportunities and

connections

New employment

opportunities

SPEAKING:

FINDING A PODIUM WITH YOUR NAME ON IT

Speak where your peers and colleagues go to learn

Professional association conferences: P2P educationprograms at their conferences

FINDING A PODIUM WITH YOUR NAME ON IT

Examples:

Association for Financial ProfessionalsPublic Relations Society of AmericaAmerican Nurses AssociationNational Society of Professional Engineers

Speak where your customers/referral

sources go to network

Co-present professional events that

include a speaker as part of their events

Industry/trade associations that your

customers belong to.

Local, regional and state chambers of

commerce

FINDING A PODIUM WITHYOUR NAME ON IT

Speak where your target audience goes to be encouraged

Motivational events: Define your audience well to find where they gather

Social services, churches, education venues, motivational conferences

Local, regional and state events

FINDING A PODIUM WITH YOUR NAME ON IT

Tools to aid the search:

FINDING A PODIUM WITH YOUR NAME ON IT

SpeakerHub.com – One of the best!Lanyrd.com10Times.comGoogleLocal Events – Chamber of Commerce, MeetUp.com,local chapters of national associations

YOU’VE GOT YOUR EYEON A CONFERENCE OREVENT TO SPEAK AT –

NOW WHAT?

Local, regional andnational conferences

have a Call for Speakersto solicit speaker

proposals

ANSWERING THE CALL

Local, regional andnational conferences

have a Call for Speakersto solicit speaker

proposals

There will be rules anddeadlines – follow themto the letter to increaseyour chances of getting

picked

ANSWERING THE CALL

Local, regional andnational conferences

have a Call for Speakersto solicit speaker

proposals

There will be rules anddeadlines – follow themto the letter to increaseyour chances of getting

picked

Within the rules, planto do everything youcan to stand out from

the crowd…

ANSWERING THE CALL

#SHMASTERCLASS

IT’S ACOMPETITION

Your goal is to win aspot on the agenda as

a speaker!

5 THINGS WILLBRING YOU SUCCESS

Have a HOT TOPIC

Sell with your TITLE

Tell your STORY

Highlight your JOURNEY

TOOT your horn

HAVE A HOT TOPIC

WHAT'S HOT?

What keeps you up at night?

What’s driving internalconversations?

Anything new, innovative liketechnology, tools, solutions

WHAT'S HOT?

What’s controversial?

What’s successful?

Regulatory issues, processes, procedures

Hit a homerun? Solve a big problem? Become a rock star?

YOUR TOPICHAS TO BE

HOT!

Every conference program wants to put aneducational, informative agenda in front of

its audience. Demonstrate you cancontribute to that goal with a great topic.

To stand out…

SELL WITH YOUR TITLE

SELL WITH YOUR TITLE

Critical: dedicate time to this

First impression so make it count!

Limited words to work with - build

drama and interest. Use them wisely

Be creative, clever, interesting!

Key take-away: why it is important

SELL WITH YOUR TITLE

Run-of-the-mill title:

“How Businesses Are Combatting

Electronic Payment Fraud”

SELL WITH YOUR TITLE

Run-of-the-mill title:

“How Businesses Are Combatting

Electronic Payment Fraud”

Catchy title:

“Kicking Electronic Payment Fraudsters

To The Curb”

SELL WITH YOUR TITLE

Run-of-the-mill title:

“Learning to Go with the Flow”

SELL WITH YOUR TITLE

Run-of-the-mill title:

“Learning to Go with the Flow”

Catchy title:

“Embrace the Chaos: An Exercise in

Making the Most of Randomness”

SELL WITH YOUR TITLE

Run-of-the-mill title:

“Educational Teaching Techniques

for the Modern Classroom”

SELL WITH YOUR TITLE

Run-of-the-mill title:

“Educational Teaching Techniques

for the Modern Classroom”

Catchy title:

“How I Cured Nose-Picking with Duct

Tape and Other Crazy Ideas That

Improved Learning”

YOUR TITLE NEEDSTO SELL YOURSESSION!

It’s a competition: stand outfrom the crowd with a great title.

To stand out…

TELL YOURSTORY.

WHAT IS YOUR STORY?

TELL YOUR STORY

Beginning, middle and end ofyour experience

Start with commonlyexperienced challenges

Paint a compelling picture:about how you addressed+ solved problems

Limited number of words tomake your case…

TELL YOUR STORY

BE IMPACTFUL

BE COMPELLING

BE CONCISE:

WHY IS THIS A

“CAN’T MISS PRESENTATION?”

COMMUNICATE THESTORY

YOU’LL SHAREWITH YOURAUDIENCE!

This demonstrates that you’vethought your presentation

through thoroughly.

To stand out…

HIGHLIGHT YOUR JOURNEY

#SHMASTERCLASS

HIGHLIGHT YOUR JOURNEY

#SHMASTERCLASS

What did you do that others

can learn from?

Demonstrate the depth of your

presentation

Highlight innovations: new or

creative

Avoid drilling down too deeply

HIGHLIGHT YOUR JOURNEY

#SHMASTERCLASS

Include valuable insights attendees can apply to their own businesses

Keep your write-up broad enough so it appeals to a wide range of

audience members

MAKE YOURJOURNEY CLEAR!

It’s the road you took that will bemost interesting to a review

committee and to an audience.

To stand out…

TOOT YOUR HORN

#SHMASTERCLASS

TOOT YOUR HORN

#SHMASTERCLASS

Include results in your proposal: success is the payoff

Your audience wants to know how to:

Be successfulDo their jobs betterAchieve goals that havebeen unattainableUse a new processes

improve their lives andrelationshipsManage challenges better,provide better service totheir audiences

INCLUDE KEYPERFORMANCE

METRICS!Your success points couldbe the difference betweenhaving your proposalrejected or accepted.

To stand out…

KEY REMINDERS

#SHMASTERCLASS

Ignore call for speaker rules at your peril

Typos and poor grammar can hurt you – proof your

proposal before you submit it

Use every opportunity the submission forms provide to

highlight what you have to offer an audience

SWEAT THE SMALL STUFF

Many submit, few are chosen – you have to stand out!

Be strategic : your topic educates the audience + supports your

professional goals

Tell a good story

Be creative

Don’t wait until the last minute – rush jobs are rarely successful

REMEMBER

ONCE YOU LAND AGIG AND AFTERYOU SPEAK

UPDATE

SpeakerHub, LinkedIn,Resume, other

professional listings

Connect with newcontacts – build

relationships

DON'T FORGET TO

MERCHANDISE

your presentation:Share your slides with the

audience via SlideShare

ADD

“If you know your stuff, youshould be on stage.

People believe people on stage.”

Corporate Keynote SpeakerFounder Shankminds Business Masterminds

-PETER SHANKMAN

AVAILABLE ON AMAZON

TIPS, TRICKS AND TOOLS FORCREATING AN IRRESISTIBLE SPEAKERPROPOSAL.GET PICKED

Learn how to:create a great presentation deckWrite a strong speaker’s bio

Find questions to help frame yourspeaker proposal

Sample speaker proposals to useas templates

Buy on Amazon

Q+A

CONTACT US

AURORA GREGORY SPEAKERHUB

www.GetPickedToSpeak.com

http://amzn.to/2dAvbj5

@auroragregory

www.speakerhub.com

info@speakerhub.com

@SpeakerHubHQ

October 19C R E A T I N G A T R I B E O F F A N A T I C SF O R Y O U R S P E A K I N G B R A N D

Next Session

THANK YOUfor joining us.

SPEAKERHUB MASTERCLASS

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