Case study SoCheers - GCA

• Guwahati College of Architecture

(GCA) was established in 2006 and is

the only architecture college based

in the North Eastern States after West

Bengal for architecture

• Besides offering graduation

architectural courses, they recently

started offering a masters in

Architecture course

• To let prospective students know

about the new course offered by

them

• To talk about their 100% placement

record and urge all north eastern

states students to come study in

Guwahati instead of going to Delhi, Mumbai, etc.

• To increase awareness about

the new course

• Maximize the number of leads

which could turn into

admissions

• Chose to target only the north-eastern

states and digitally advertised to those

prospective students

• Engage with current students and get

them to talk about the life at GCA,

hence building a healthy aura about the

college

• Content marketing through content that

would be interesting to students

• GCA got 900+ enquiries for

their Bachelors and Masters

programme through

Facebook

• Lots of students enquired and

signed up for the new Masters

programme