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Social Media RefreshCorri Smith / Black Wednesday
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Owner, Black Wednesday Social Co.
a boutique marketing company that helps brands share their passion through a combination of social media, event and public relations services.
#instabeerupclt, @smclt, Relish Carolina
“Don’t just find your voice, find your conversation”
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
About ME!
1. Open Twitter2. Write something witty3. Use #bwskillpopclt4. Tag @skillpopclt & @bwsocialco (and follow us )
5. Tag the person next to you
You are here. Let’s tell everyone!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
We’re talking about best practices for your social media presence in 2016!
Have questions? Please interrupt!
“Don’t just find your voice, find your conversation”
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
What are we talking about?
1. How you present yourself2. How people perceive you3. Your opinions, conversations, RTs/endorsements4. Personal/professional
What is an online brand?
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
1. Are you a representative of your company?a. Be carefulb. Know work social media rules & regulations
2. Do you work for yourself?a. Brands should be alignedb. Use personal brand to launch professional
3. Are you seeking work and/or seeking clients?a. Matching profile pictures: Google avatar, Linkedin, Facebook, Instagram, Twitter,
Google+b. Change Linkedin status (if you’re out of work)c. Post resume to Linkedin (if you’re at work), join FB/LI groups/follow businesses of
interest, connect with industry-related recruitersd. Update headshot, create portfolio or website to store/share your work
Personal Vs. Professional
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Steps To Develop YOUR Online Brand:
● What does your handle say? Are you easy to find?● Focus on your skills, personality and uniqueness● Maintain a consistent (cross channel) message● Find your conversation and your go-to (platform)● Never stop learning● Always pay attention to your competition● Keep everything up to date!● Stay authentic
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Let’s talk about your bio...
1. What do you want people to know?2. Optimize your space/character count3. Keep it consistent4. Mind keywords, but don’t get too crazy5. Let’s get to it…
NEW profile photo/headshot by Katherine Kirchner
● Consider industry and message● Stay true to your personality
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Big social media moves for 2016 (personal vs. pro)
❏ Video: Live or Native is winning ❏ Periscope (now posts live to Twitter), Blab, Facebook Live, Google
Hangouts, etc.
❏ Instagram❏ Enlight, Snapseed, VSCO
❏ Using social media as a resource❏ Customer service, feedback, direct connection, content, education, news,
jobs, etc.
❏ Access to everything! ❏ BTS with brands, instafame, unlimited growth for personal & professional
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
● .@Twitter Lists => #bwskillpopclt● Instagram Locations + Ads ● IFTTT ● Networking => #instabeerupclt● Tag & Engage● Gif’s & Gif profiles ● Hashtags => #CLT ● Tools => Hootsuite, Buffer, Sprout, Latergramme● Pablo + Canva● Bitlys● Stats => iconosquare, Twitter Ads, FB Insights
Let’s talk tricks!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
● Content is king!○ great photos, stories &
messaging● Content marketing
○ where/when/how to share● Mobile 80%● Test
○ A/B, timing, wording● Measure
○ GA and SM stats● LEARN
○ Subscribe to @bwsocialco’s “CONTENT” Twitter list
● Keep it real!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Best Practices
Corri Smithcorri@blackwednesday.social
@corriasmith
@bwsocialco
blackwednesday.social
#bwskillpopclt
Contact me!
New Blog! 13 things to look for in social media in 2016!http://bit.ly/13in2016
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
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