Social Media Storytelling: An Overview of Tactics and Techniques

Stephanie Cude | Digital Content Manager

HowtoTellYourPort’sStorybyUsingSocialMedia:Whatarethelatesttrendsandtechniquesformanagingyoursocialmediapresence?

PartOneAnoverviewofcurrentsocialmediatrends,techniques,andmanagement

StorytellingonSocial

• 2-waycommunication

• Digitalisversatile

• ROIvs.KeyPerformanceIndicators(KPIs)

• Transparency/Accountability

ManagingPresence

qEditorialcalendarqAdgoalsthatservebusinessobjectivesqKeepitfreshqForgetdesktoprightrailqAdoptnewfeaturespromptlyqUrchintrackingmodule(UTM)codesqBewaryoffocusingtoomuchonreach

Source:Hootsuite

EditorialCalendarExample

MetricsPreview

AdGoals UTMCodes

TrackingwithUTMCodesAquisition >Campaigns>AllCampaigns

GoogleAnalytics

AudienceBreakdown

• Facebook• 82%adults18-29• 79%adults30-49• 77%ofonlinewomen• 66%ofonlinemen

• Twitter• 32%adults18-29• 29%adults30-49• 21%ofonlinewomen• 25%ofonlinemen

• Instagram• 55%adults18-29• 28%adults30-49• 31%ofonlinewomen• 24%ofonlinemen

PartTwoApplicationof trends and techniques

TellingOurPort’sStory

GoalsandChallenges

Misconceptions

CommunityConnectivity

EconomicRelevance

EnvironmentalImpact

MobileAudience

Swift Scrolling

Shorter:TimeonScreen&ScreenSize

Strategies&Tactics

• Cultivatelocalpartnerships

• AdminSummerMovieSeriesonCCRITFB

• Buildcampaignwebsite

• Trafficflow:

• Changecreativeatleasteverytwoweeks

SocialPMOPWebsite

PortWebsite

Results

• 1,001% increaseinpagelikesduringcampaign

• 2,589 averagemonthlywebsitesessionsforpeoplemoveourport.com duringcampaign

Results

13% increaseinmonthlywebtrafficforportofcc.com,yearoverlast

2,862% increaseinpeopletalkingaboutPortCorpusChristionFacebook,yearoverlast

Hashtagadoptionthroughoutcommunity

HashtagAdoption

PartThreeSocial media trends, tactics, and strategies to consider

Applications– MovingForward

• Video• Optimizeforsilentviewingonmobileforauto-play• HostonbrandedYouTubechannel

• Snapchat• For$5/daygetacustomgeofilter foryourevent• Earlyphase,stillironingout

• Instagram• Cross-promotionthroughFacebookAdsManager• Carouselads

ApplicationsMovingForward

• Facebook• Canvas• Customaudiences• Newvideoinsights

• Motioninimages

• Twittercharacterlimit

THANKYOU!STEPHANIECUDE|MDRstephanie@mdradvertising.com