Webtretho Credential 2017

DELIVERING HAPPINESS TO WOMEN

WEBTRETHO CREDENTIAL

•  WTT Traffic and Demographics

•  WTT Roadmap

•  WTT Services

•  WTT Channels

AGENDA

WTT TRAFFIC & DEMOGRAPHICS

Women content and community with many touch points

FB Messenger Chatbot

Zalo Newsletter Women Events

Apps

Website

WTT is the Largest

Publisher serving

Moms on Facebook

•  10 fanpages, each a different content category

•  7.5M fans in total •  Main WTT

fanpage has 4M+ fans

•  Reaching 8M+ moms per day

Source: GA_8/2016

WTT Traffic Growth

Compared July 2016 to Jan 2014

Monthly Users grew >4 times!

Monthly Sessions grew >7 times!

Latest Monthly Traffic Overview

Source: Google Analytics, July 2016

Source: Facebook Insight_8/2016

WTT Facebook Organic Fan Growth

WTT Facebook Organic Reach (2016)

WTT FB - Reactions, Comments, Shares (2016)

WTT User Demographics Source: Google Analytics, July 2016

Source: Survey, Jan 2016

WTT Covers All Women Life Stages & Most of Their Interests

WTT User Demographics

WTT Daily Content Consumption Behavior

Location Device

INTEREST

By the content user read.

For example, user who reads week 33 of pregnancy content is likely to be pregnant at 33rd week.

WTT Targeting Capability

WTT Can Cover the Entire Customer Journey

WTT 2017 Roadmap

Go Wide & Deep New Content Formats Messaging & Chatbots

WTT 2017 Business Priorities

All women > 18 yrs

Parenting

Baby

Going Wide and Deep

Reach more women (esp rural) via partnership with

Event

And with more diverse content format such as...

Parenting

Going Wide and Deep Go deeper to strengthen our “babycenter” and parenting core with

Beyeu

Baby

Web, app, chatbot

More content for moms on how to teach kids and kids’ education

Chatbot is a Key Priority for WTT - but Why?

Chatbot is a Key Priority for WTT - but Why?

will be bigger than

in Vietnam

Chatbot is a Key Priority for WTT - but Why?

Messaging is the best way to deliver content to WTT women and engage with them. Timely, location aware, push notification, access to contacts, camera, etc..

ONLINE TALK SHOW WTT to invite KOL/Celeb as host for the Talk Show. Users can give questions or comments Ref: https://www.facebook.com/xandriaooi/videos/1035159549913523/

New Content Format

AUDIO Access WTT, click on the Audio and LISTEN

MORNING VIDEO News Digest

New Content Format

Beyeu

WTT Fair

Children Festival

Beyeu Chatbot

WTT Chatbot

Q1 Q2 Q3 Q4

Women Happiness Conference

Beauty Chatbot

Doctor Chatbot

WTT Product/Event Road Map 2017

Kid Edu Chatbot

100

3.1M

14.5K

50

800K

2K

30

350K

2K

100

15M

32K

Opportunity to Co-created Content with WTT

Unique Content Hub to share “Mom’s Delivery Moment" Different WOMEN experience different MOMENTS and FEELING BUT all are HAPPY to be REAL MOMS We encourage Moms to share their moment at that time. Just for MEMORY RECALLED OR simple, for SHARING… Content format: Text, Video, Infographic

Moms with Baby (0 - 4)

Moms with Baby (0 - 4)

LẦN ĐẦU LÀM MẸ

New section on homepage

LẦN ĐẦU LÀM MẸ

Dedicated content team

Article/day: 2-3 Content format: text, video, online talkshow (Ms. Mai Khanh) Est. sessions/year: 130M

Moms with Baby (0 - 4)

Getting pregnant

Pregnancy Baby under 4

Lack of know-how Being flooded with information doesn't mean we have the right

information Sep/16 Dec/16 Dec/17

IOS Launched 30M pageviews/month

40M pageviews/month

Moms with Baby (0 - 4) Beyeu

Give question

Engagement

Instant article

Moms with Baby (0 - 4) - Beyeu Screenshots

Collection of bedtime stories for children -  A collection of stories told by moms every night to their children -  Moms to record their storytelling to share with other moms on WTT -  Moms can use the recordings from other moms to help them tell bedtime stories to their

children when they are tired or want to spice up this activity.

Moms with Baby (4 - 12)

●  Videos of kids answering to questions from other kids.

●  For kids to watch and have interaction with their friends

●  Feature talented kids to create examples for children to follow

Moms with Baby (4 - 12)

WTT SERVICES

Effective Media Campaign Model

Please visit here for more info: http://business.webtretho.com

WTT CHANNELS

WTT App

WTT iOS App – 95k active/month WTT Android App – 80k active/month

WTT Main Facebook Fanpage 3.7M fans

5.7M reach per day

WTT Mẹ Yêu Con Fanpage 350K fans

450K reach per day

WTT Kinh Nghiệm Hay Fanpage 900K fans

600K reach per day

WTT Nàng Fanpage 806K fans

424K reach per day

WTT Môi Đỏ Mi Cong Fanpage 685K fans

215K reach per day

WTT Góc Tâm Sự Fanpage 473K fans

228K reach per day

WTT Truyện Rất Ngắn Fanpage 473K fans

228K reach per day

WTT Video Fanpage 112K fans

48K reach per day

WTT Video & In-house Production

> 3 Millions views / month

http://www.webtretho.com/video/ WTT YouTube Channels

WTT Zalo Page

129K followers

http://page.zaloapp.com/webtretho

Updating to Oct 2016

THANK YOU Contact Information Thùy Dung Nguyễn Account Team Leader Delivering Happiness To Women | Webtretho | Fanpage (F) 0934.737.433 [E]: thuydung.nguyen@webtretho.com/ thuydung.nguyen@projectlana.com [Skype]: thuydung009