Yougov Profiles

Post 8 - Target Audience Research

Neena Kaur

Demographics

This section shows the demographics of Zayn Malik. I can infer that most of his fans are female teenagers who live mainly in the north west and have different & interesting professions as shown.

LifestyleThe lifestyle of Zayn Malik’s fans tell me that they have similar hobbies to him such as singing and writing. They also like horse riding and swimming and are interested in music and dance.

PersonalityThe personality types of Zayn’s fans seem quite vain yet shy and kind as well as being careless as stated.

BrandsZayn Malik’s fans tend to watch ITV player, shop in primark and asda, love malteasers and wear brands like SuperDry and Calvin Klein.

Entertainment

The fans favourite movies are 22 jump street, Grimsby, home alone, batman and London has fallen. They tend to watch TV shows such at Britain's got talent and big brother. Their favourite music artists tend to be One Direction followed by others. Their favourite celebrities are usually people like Zac Efron or Joey Essex.

Media

Zayn maliks fans tend to spend around 36-40 hours per week online, they read The Sun and usually watch TV for around 6-10 hours a week.