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Web Content Management (WCM) is the process of creating, managing and delivering information online. Organizations growing their audience are finding that effective WCM is critical, but that implementing it requires a fine balance between emerging technology and business process. Understanding the technologies that are available and the trends that are shaping content consumption are essential to defining and executing a successful WCM strategy which enables more robust, responsively designed websites.
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WELCOMEDRIVING BUSINESS SUCCESSWITH WEB CONTENT MANAGEMENT
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Cantina designs, develops and offers strategic consulting for connected experiences on the web, smartphones, tablets and connected TV.
WE ARE CANTINA
Business Technology • Design and Development • User Experience • Mobile Services • Video Management • Social Integration
• Defining Web Content Management
• Shaping a WCM Strategy
• Alignment with Business Goals
• Audience Needs and Behaviors
• Ease of Use and Customization
• Social Media and Content Syndication
• The ROI of CMS
• Cantina’s Proven Approach
AGENDA
DEFINING WCM
CONTENTCONTENT
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
SHAPING A STRATEGY
Device Context
Site Context
Time Context
DEFINING WCM COPE*http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-
everywhere/
ALIGNMENT WITH BUSINESS GOALS
ALIGNMENT WITH BUSINESS GOALS
• What is your product or service?
• How does your content support it?
• How many different types of content do
you have?
AUDIENCE NEEDS AND BEHAVIORS
An inflexible admin interface causes
editors to:
•Build additional systems to enter
their own content
•Hack the existing system to
make it conform to their needs
•Stop updating the site
•Come to hate all CMS
EASE OF USE AND CUSTOMIZATION
SOCIAL MEDIA ANDCONTENT SYNDICATION
Consider the following aspects when
figuring
out the ROI of a CMS
•Development and implementation
costs
•Ongoing maintenance costs
including costs of resources to
maintain system as well as related
software
•Content creation costs that can be
reduced by streamlining workflow
•Increased site traffic as a result
of improving content quality and
SEO
THE ROI OF A CMS
Consider the following factors
when selecting a content
management platform
•Ease of integration with various
link share partners and
affiliates
•Ease of integration with
analytics tools
•Flexibility for integrating other
content types such as videos
•A/B Support testing for ads,
content pages, landing pages, etc
•Ability to implement a strong
search capability
SELECTING A CMS
CANTINA’S PROVENAPPROACH
ASSESSMENT
Assessment
ASSESSMENT
User Interviews
Card Sorting
Heuristic evaluation
Understanding your audience
Assessment
DESIGN
Design
DESIGNContent design, information design and responsive design are all equally important and interdependent
aspects of the design phase
Design
IMPLEMENTATION AND TESTING
Embarking on development & testing
Implementati
on
& Testing
IMPLEMENTATION AND TESTING
Start early with content migration
Implementati
on
& Testing
download our web content management guide at http://cantina.co/2012/08/20/web-content-management-guide/
Alec Francesconi Senior User Experience Consultant allison@cantinaconsulting.com
Allison SigristSVP Client Servicesalec@cantinaconsulting.com
Visit Us at Understanding Responsive Web Designon Wednesday, October 24
http://www.cantina.co
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