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Comms Day: Trends in Media
Joe Pollard
Media Ecosystem Key Trends In Media Consumer Technology Business Models Key Disruptions In Our Industry
Telstra Media Today
OVERVIEW
MEDIA ECOSYSTEM
Source: Mediascape & Company Financial Reports. All figures in AUD.
OZ MEDIA
LANDSCAPE
GLOBAL MEDIA
LANDSCAPE
TRENDS
Consumer Technology
Business Models
FOMO
Source: Centre for the Digital Future 2015
REALITY
Source: Telstra Analysis
Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD
Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD
SVOD THE BIG DISRUPTOR
DISRUPTORS MAY
GET DISRUPTED
HOW HAS THE DISRUPTION
STARTED IN AUSTRALIA?
Source: Ovum, Company Financial Reports, Brand Tracker 2015
LINEAR CHANNELS SVOD / TVOD / EST
iQ3
MOBILE& TABLET
T-BOX /TELSTRA TV
FOXTEL FROM TELSTRA
ON T-BOX
TELSTRA MEDIA
OFFERINGS
+ WorldClass
CustomerExperience=
DifferentiatedContent
TV
TELSTRA TV TM
FoxtelWorldClass
Network
OUR FORMULA
WORLD CLASS CONTENT
THANK YOU
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