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Presentation by Khun Supachai (ATCI) "Tech Trends 2012" on Jan 26, 2012
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“The Associa+on of Thai ICT Industry
“สมาคมอุตสาหกรรมเทคโนโลยีสารสนเทศไทย” ���
Thailand Technology Trend 2012
So;ware Park (January 2012)
Thailand Technology Trend 2012
-‐ Consumeriza+on -‐ Predic+ve Analy+c
Consumeriza+on
• IT that emerges first in “CONSUMER” market then into “BUSINESS Organiza+on”
• Home based IT equipment/services are more capable/less expensive than that of the workplace
• Popularized by Douglas Neal and John Taylor (Computer Science Corp) in 2001àDriver for web 2.0/Enterprise 2.0
• BYOD—Bring/Buy Your Own Devices
What is Consumeriza+on • Changing the Face of Work – Consumer-‐based Social Media for adver+sing – Consumer-‐based Financial Services for accounts receivable – Use of consumer or Free So;ware for sustaining corporate infrastructure And… What we are going to focus on: • – Use of personal equipment in the corporate environment
• Source : h_p://www.seacliffpartners.com/poraolio/Consumeriza+on1.pdf (page 5)
What to do?
• There is nothing to stop it...so let’s make the most of it.
• Comsumeriza+on of IT isn’t wrong. • Consumeriza+on of IT isn’t a threat. • It’s about Growth of Technology in Society (not about your IT Dept)
• We need to be OPEN to great tech ideas (even if it comes for a simple user)
What we shouldn’t be doing?
• Not understanding of How it eventually FIT in together.
• Stopped talking to end users (who are using IT doing their jobs)
• Not seeing clearly that more people are now more online, and accessible…these are the users mind sets.
(Source : h_p://www.informa+onweek.com/news/mobility/messaging/229400295)
Does your company allow employees to use Personal Devices for work?
!http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/
What Devices/Who owns/ Who Support/Responsibili+es
!
http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/
What Drove it???
• Increasing adop+on of Social Network by Customers/Employees. • Increasing use of smartphones/tablets. • Credible Public Cloud Compu+ng/Saas. h_p://www.ca.com/~/media/Files/whitepapers/signature-‐research-‐idc-‐whitepaper-‐final.pdf
More about Consumeriza+on
• Consumeriza+on will stay • Shi; conversa+on to “SHARED” Responsibility • Joint-‐Stewardship • What to be careful… – Remote Dele+on of personal data (MD&M case) – Tracking Individual loca+on – Monitoring Internet access
Bo_om line are
• Change of Business planningàmore driven by Consumers (Empowered End Users)
• More +me doing workàResults differs (produc+vity)
• Blended of life (Work/Play Blurred) • Break Organiza+on Barriers • Promote user innova+ons • BIG Driver to the Cloud Services
Challenges • Lost Control • Confused • Social Networking – What level are allowed? – Which one serves Business? – Behavior of collabora+on changes
• Applica+ons – What (consumer) apps are being used? – What are the concerns?
• Security
Consumerize IT?
Predic+ve Analy+cs
• Variety of Sta+s+cal Techniques – Modeling – Machine Learning – Data Mining – Game Theory
• Analyze current/historical facts and make predic+on about future events.
Predic+ve Analy+c Use in
• Science • Financial Services • Insurance • Telecommunica+ons • Retail • Travel • Healthcare
Impact from Predic+ve Analy+cs
• CRM • Medical Decisions • Payment analy+cs (credit ra+ng) • Cross-‐Sell • Reten+on Program (Loyalty Marke+ng) • Direct marke+ng • Fraud Detec+on
Thank you
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