DIY Online Domination

http://www.sennza.com.au/ | Twitter: @sennza

DIY - ONLINE DOMINATION

Lachlan MacPherson

YOU HAVE THE TOOLS, NOW WHAT? Ø  Get found on Google

Ø  SEO – Top 5 things to do now!

Ø  Life beyond Google

Ø  Don’t chase your customers, let them find you!

Ø  Inbound Marketing. What is it?

First stop, SEO Quick Guide

SEO & WORDPRESS

“If you do everything on WordPress you’re pretty much automatically

covered as far as SEO”

- Matt Cutts, Head of the Webspam Team @ Google

ADVANTAGES OF A WORDPRESS SITE Ø  Search Engine Friendly URLS

Ø  RSS Feeds

Ø  Content Rich, Search Engine Friendly HTML

Ø  Visitor Participation

Ø  Scheduling of posts

Ø  Ease of maintenance

Ø  Extensibility (“there’s a plugin for that”)

One click plugin, theme and core updates!

1. CHANGE YOUR PERMALINKS

Under Settings->Permalinks

2. WORDPRESS SEO BY YOAST

Ø  Title and Meta Descriptions

Ø  Take control of robots!

Ø  Canonical URLs

Ø  Breadcrumbs

Ø  XML Sitemaps

Ø  Twitter & Facebook Open Graph Data

The Best SEO plugin for WordPress! http://wordpress.org/extend/plugins/wordpress-seo/

3. TITLE AND META DESCRIPTIONS

Dead simple checklist for each page!

4. BREADCRUMBS

Home > Blog > SEO

5. XML SITEMAPS

Webmaster Tools

6. SOCIAL - TWITTER & FACEBOOK

Additional data for people linking to you on social networks!

DIVERSIFY

Don’t rely on Google to be there for you http://www.google.com/analytics/

Ø  Search – People find you

Ø  Referral – Found you though (online) word of mouth

Ø  Direct – Repeat business, or know who you are.

WHAT IS INBOUND MARKETING?

This all sounds great… BUT HOW??? http://inbound.org/ - Keep up to date with the latest inbound marketing news

Ø  The opposite of Outbound Marketing (Push Marketing)

Ø  Advertising, TV, Radio, Newspaper, Online PPC

Ø Outbound relies on shoving your messages in other peoples faces.

Ø …Again, and again, and again.

Ø With Inbound, customers *stumble* across you.

Ø  Customers see you as an authority in your market

Ø They look to you for advice and thought leadership.

WHAT DO CELEBRITY CHEFS KNOW ABOUT BUSINESS THAT YOU DON’T?

Hint, it’s not about the food…

GIVE YOUR RECIPES AWAY

Additional data for people linking to you on social networks!

Ø They don’t closely guard there secret recipes

Ø They give them away

Ø Give people as much information to help them as you can

Ø  Don’t be afraid of your competition

Ø If you don’t they eventually will

CONTENT IS THE FUTURE

If Coca Cola is doing this, how long until you competitors are? http://www.youtube.com/watch?v=LerdMmWjU_E

THAT’S FINE FOR COCA COLA...

If Coca Cola is doing this, how long until you competitors are?

Ø Do you have a smart phone?

Ø It has a camera and a microphone

Ø  Interview smart people – smallbusinessbigmarketing.com

Ø  Record your thoughts on the way to work – tontodigital.com

Ø Interview your customers! – 30 second clip how they use/love your product

Ø Don’t have happy customers?

Ø 5 things our customers hated about our product and what we did to fix it!

Ø Scared of your face and voice? You phone also takes pictures

Ø  Do you have a laptop with the webcam?

Ø http://plus.google.com/hangouts/ <- This is small business GOLD!

BUT MY INDUSTRY IS BORING…

Additional data for people linking to you on social networks!

Ø Boring Content:

Ø  http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content

Ø  Dollar Shave Club

Ø Blendtec

Ø Open Business Forum – American Express

Ø  Think about related industries

Ø  Forums

Ø Is it shareable? – It you received it in an email, would you forward it to a friend?

GET OFFLINE

Additional data for people linking to you on social networks!

Ø It doesn’t have to be online

Ø Meetup.com – small get together

Ø Eventbrite.com – bigger events

Ø  Stop thinking about $’s start thinking how you can help others

RECAP!

http://www.sennza.com.au/

Ø  Niche – Go for the quick wins!

Ø  Leverage free and cheap software

Ø  Automate the pain points in your business

Ø  Action the 6 SEO quick wins. Do it now!

Ø  Create sharable content

Ø Your business is not boring

THANKS! ANY QUESTIONS?

http://www.sennza.com.au/