Environmentalism 2.0

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ENVIRONMENTALISM“It’s amazing what one seed can grow.”

Proposal: Launch ‘082.0Can the new internet save the planet?

13 questions must be asked first…

Can we use the internet to catalyze massivesocial change?

What is the fundamental environmentalchallenge that faces us today?

How can the new internet be leveraged toovercome this challenge?

1

2

3

21st question…

How can the new internet be leveraged toovercome this challenge? Can we use the internet to catalyze massivesocial change?1

31st question…

How can the new internet be leveraged toovercome this challenge? The Obama campaign leveraged hundreds ofinternet tools to create a new base.1

Obama impressions:

41st answer…

How can the new internet be leveraged toovercome this challenge? Obama was the first president elected by theInternet.1

• inform• inspire• activate• propagate

YESWE CAN.

52nd question…

How can the new internet be leveraged toovercome this challenge? What is the greatest environmentalchallenge facing us today?2

Co2? CO2? Oil? Deforestation? Water?

62nd question…

the banana, or rather …2

72nd question…

the primate who first threw the banana…2

82nd question…

whose brain subsequently evolved…2

92nd question…

without the ability to comprehend ”waste.”2

102nd question…

Dr. Henrik Karl-Robert calls this the…

PERCEPTUAL GAP

112nd answer…

So we need a new brain.

12The internet is the new brain.

Kevin Kelly :• 5% global energy• 100 billion clicks• 55 trillion links• 1 quad transistors• equivalent storage

This brain isdoubling inpower everytwo years.

133rd question…

Radically new methods of creating anddistributing content …3

How will thenew internetovercome theperceptualgap?

143rd question…

and the redefinition of content itself.

rich media: photo video

visualizations: 2d 3d

interactivity: 1-way 2-way (MMP)

3

153rd question…

2000 2008 2012

media media media

push media blogosphere crowdsourcing

3

163rd question…

TV vs. Internet Social Media

Growth Patterns : 20083

173rd question…

Survey of 200+environmentalwebsites &applications toreveal 4 criticalfunctions:

…and the redefinition of content itself.INFORMATION INSPIRATION ACTIVATION PROPAGATION

18The solution part 1

Embeddable content widgets : news feeds

INFORMATION

• rich media• visualizations• interactivity

19The solution part 1

Embeddable content widgets : tips

INFORMATION

• rich media• visualizations• interactivity

20The solution part 1

Rich media galleries : ARC’s “virtual zoo”

INFORMATION

• rich media• visualizations• interactivity

21The solution part 1

Integrated video lets you play on arrival.

INFORMATION

• rich media• visualizations• interactivity

22The solution part 1

2d data maps visualize impacts.

INFORMATION

• rich media• visualizations• interactivity

23The solution part 1

INFORMATION

• rich media• visualizations• interactivity

Interactive data maps visualize groupprogress: Yahoo Green

24The solution part 1

3d data maps enable a new understandingthe state of the planet : Google Earth

INFORMATION

• rich media• visualizations• interactivity

25The solution part 1

Impact calculators : LOL, WWF, CarbonFund

INFORMATION

• rich media• visualizations• interactivity

26The solution part 1

Friendly feedback calculator : the EVO Tree

INFORMATION

• rich media• visualizations• interactivity

27The solution part 1

Interactive learning : National Geographic

INFORMATION

• rich media• visualizations• interactivity

28The solution part 2

UGM TV: Current, Greentube & RiverWired

INSPIRATION

• real• funny• cool

29The solution part 2

Live casting from the African bush : Eco TV

INSPIRATION

• real• funny• cool

30The solution part 2

Real-life Success Stories : Trees for theFuture

INSPIRATION

• real• funny• cool

31The solution part 2

Campaign for Arbor Day : Treeless Squirrel

INSPIRATION

• real• funny• cool

32The solution part 2

A friendly, quirky guide : Green Thing

INSPIRATION

• real• funny• cool

33The solution part 2

Timberland puts you in the forest.

INSPIRATION

• real• funny• cool

34The solution part 2

BMW celebrates innovation and the wind.

INSPIRATION

• real• funny• cool

35The solution part 2

Solving for “cool” -- G Living

INSPIRATION

• real• funny• cool

36The solution part 3

Earn “greenage” points : Creative Citizen

ACTIVATION

• pledge• act• give• join• play

37The solution part 3

Put your pledges on video : The Big Ask

ACTIVATION

• pledge• act• give• join• play

38The solution part 3

Hyper-local utilities : recycling

ACTIVATION

• pledge• act• give• join• play

39The solution part 3

Hyper-local utilities : shopping

ACTIVATION

• pledge• act• give• join• play

40The solution part 3

Hyper-local utilities : junk mail

ACTIVATION

• pledge• act• give• join• play

41The solution part 3

Hyper-local utilities : commuting

ACTIVATION

• pledge• act• give• join• play

42The solution part 3

Kiva turns charity into media experience.

ACTIVATION

• pledge• act• give• join• play

43The solution part 3

CI’s call-to-action is visualized thru sightsand sounds of your personal forest.

ACTIVATION

• pledge• act• give• join• play

44The solution part 3

Integrated social network membership

ACTIVATION

• pledge• act• give• join• play

45The solution part 3

Aggregator for nonprofit membership :Tactics of Hope

ACTIVATION

• pledge• act• give• join• play

46The solution part 3

Competition-based CO2 reduction

ACTIVATION

• pledge• act• give• join• play

47The solution part 3

Lottery-based CO2 reduction

ACTIVATION

• pledge• act• give• join• play

48The solution part 4

1-step email send & bookmark posting

PROPOGATION

• email blast• bookmarklet• social network• widget & app• virtual gifts• virtual $$

49The solution part 4

1-step social network posting and…

PROPOGATION

• email blast• bookmarklet• social network• widget & app• virtual gifts• virtual $$

50The solution part 4

PROPOGATION

• email blast• bookmarklet• social network• widget & app• virtual gifts• virtual $$

1-step widget embed: 400,000+ views

51The solution part 4

An estimated $35 million was raisedthrough virtual gifting on Facebook.

PROPOGATION

• email blast• bookmarklet• social network• widget & app• virtual gifts• virtual $$

52The solution part 4

Virtual currencies will create micro-economies, building online identity.

PROPOGATION

• email blast• bookmarklet• social network• widget & app• virtual gifts• virtual $$

53Bio

Holding a Master's degree in Architecture, KARL BURKART bringstogether an expertise in creating "online space" with a passion fortechnology, pop culture and the environment. He was a leader in thegreen building movement, creating the Greenmatrix – an award-winning web tool used by architects and clients such as KaiserPermanente to develop their sustainable design initiatives. Recently,he developed the content for EVO.com, a vertically integrated greenlifestyle site featuring the "EVO Tree" - a gamelike app that tracks auser's "greenness" based on a series of questions and user behaviors.He is active in the Facebook development community, and created thenewsworthy Voozoo application for Paramount Studios. Karl’s goal isto leverage new social media tools to empower and enrich people’slives by giving them access to great, interactive content with a specialfocus on environmental and cause issues. Karl has his own blogGreendig.net and is a technology blogger at MNN.