Going deeper engaging your members and allies with social software

Goingdeeper:Engagingyourmembersandallieswithsocialso8ware

Friday08October2010∙9:00‐10:30AM∙Room505

ChristopherWyble∙cwyble@us.ibm.comMichaelYoung∙miyoung@us.ibm.com

Let’sstartoffwiththegroundrules.

hOp://www.sxc.hu/photo/1156821

hOp://www.sxc.hu/photo/114141Thisisn’talecture…it’saconversaWon.

WewelcomeyourquesWonsatanyWme,butwemayparkthemasareminderforlateron.

hOp://www.sxc.hu/photo/1000269

Disclaimer:Okay,youfoundusout.We’reIBMers.IBMbuildsandsellsalotofthis“socialso8ware”stuff,butthat’snotwhywe’rehere.We’reheretotalkabouttheconceptsandhowweusethem,nottosellthetools.

Let’sstartatthetop.

Socialso8wareisabigumbrella;everybodyfits.

Whatareyouusing?Whatchallengesdoyouhave?

Here’showweuseit,andwhatwe’velearnedalongtheway.

Whatelseisoutthere?

Oneyearagotoday,weexplainedthebasics.

Whatareyouusing?

Alotofgroupsexperiencethesameproblems,obstaclesandchallenges.

hOp://www.sxc.hu/photo/293381

Whatareyourchallenges?

Herearesomecommonones.

UnabletoidenWfyyourcommunity?

hOp://www.sxc.hu/photo/1146670

Privacy,anonymity,andownershipofdatacanscareusers.

hOp://www.sxc.hu/photo/193180

Doyouhavetoaskpermissionjusttopostaneventonyourwebsite?

hOp://www.sxc.hu/photo/149570

Doyouevenhaveawebsite?

hOp://www.flickr.com/photos/lord‐jim/2245362817/

Peoplealloverthecountry?Theworld?

hOp://www.sxc.hu/photo/679773

Troublegekngthewordout?

Herearetheproblemsweface.

So,howdoweusesocialso8ware?Andwhathavewelearned?

Out@IBM

Inthebeginning,Mikecreatedacommunity.Anditwasgood.

Letmembersself‐idenWfy.

So,let’splanayearforourERG.

We’vegotanidea.Let’sdiscuss.

Makesomerules,ofcourse.

hOp://www.ibm.com/blogs/zz/en/guidelines.html

Empowerallemployees…theyarethebrand.

•  Behaveprofessionallyandethically.•  Takepersonalresponsibility.•  Includeadisclaimer:youropinionsareyours,notIBM’s.•  Don’tpickfights.

“UsesocialmediaasameanstoexposeIBM’sexperts—andexperWse—totheworld.”

AdamChristensenManager,SocialMediaCommunicaWons

Maintainyoursanity!

Domorethanjustpresent.

Reachdifferentpeopledifferentways.

Blogaboutit.

Uploadtherecording.

Sharepictures.

TaginformaWon.

Itevenworksinpublic!

That’swhatwelearnedalongtheway.WhatotherproblemssWllexist?

Whatelseisoutthere?

Tellmeastory…in140characters.

•  Connectpeoplewithcontentavailableelsewhere

•  AlternaWvetotradiWonalsubscripWonfeedbecauseit’smulW‐direcWonalandeasytore‐broadcast

Whereareyourightnow?

•  Connectwithcustomers,buildloyalty

•  BringingcommuniWestogetheronanadhocbasis

hOp://www.sxc.hu/photo/1000269

Now’stheWme.AnyotherquesWons?

Socialso8wareresources

Blogger–bloggingplarorm–hOp://www.blogger.com/Blogspot–bloggingplarorm,nowpartofBlogger–hOp://www.blogspot.com/Delicious–socialbookmarking–hOp://delicious.com/Facebook–socialnetworking–hOp://www.facebook.com/Flickr–socialphotosharing–hOp://www.flickr.com/Friendster–socialnetworking–hOp://www.friendster.com/Last.fm–socialmusicsharing–hOp://www.last.fm/LinkedIn–socialnetworkingforprofessionals–hOp://www.linkedin.com/LiveJournal–bloggingplarorm–hOp://www.livejournal.com/LotusConnecWons–socialso8wareforbusiness–hOp://www.ibm.com/lotus/connecWons/LotusLive–socialnetworkingandcollaboraWonservices–hOp://www.lotuslive.com/Magnolia–socialbookmarking–hOp://ma.gnolia.com/MovableType–bloggingplarorm–hOp://www.movabletype.org/MySpace–socialnetworking–hOp://www.myspace.com/TwiOer–microblogging–hOp://twiOer.com/WebEx–onlinemeeWngs‐‐hOp://webex.com/Wordpress–opensourcebloggingplarorm–hOp://www.wordpress.com/and

hOp://www.wordpress.org/YouTube–socialvideosharing–hOp://www.youtube.com/

Housekeeping

ThispresentaWonismadeavailableunderaCreaWveCommonsAOribuWon‐ShareAlike3.0UnitedStatesLicense(hOp://creaWvecommons.org/licenses/by‐sa/3.0/us/).

AllphotosareusedunderlicensefromStockExchange(hOp://www.sxc.hu),Flickr(hOp://www.flickr.com/),iStockPhoto(hOp://www.istockphoto.com/),theindividualcopyrightholder,orarepubliclyavailableandnotcopyrighted.

Goingdeeper:Engagingyourmembersandallieswithsocialso8ware

ChristopherWyble∙cwyble@us.ibm.comMichaelYoung∙miyoung@us.ibm.com