Katie Jasiewicz: Creating Video Content #FLBlogCon13

CREATING VIDEO CONTENT FOR BRANDS Katie Jasiewicz www.KatiesCucina.com @KatiesCucina www.SewWoodsy.com @SewWoodsy

Brands I’ve Worked With

Who Creates Video? • Questions on video • Why video is important for brands • Top 3 Takeaways From This Session

1.  Pitching to Brands 2.  Basic Equipment 3.  Creating & Hosting Videos

Perfect Pitch • Pitching to Companies

• Have you worked with them before? • What value will you bring to their brand? • Have a plan to present.

• Companies Approach YOU •  Is this the right fit? • What are they requiring of you? • What will they provide?

• Compensation vs. Free?

Basic (Inexpensive) Equipment • Camera • Tripod • Audio • Lights

Maximize Your Time • Outline video shoot

• Specific talking points • Sequence of filming • A roll vs. B roll

Image found on: http://acomp.stanford.edu/tutorials/storyboarding

Editing & Hosting Video • Editing Programs

•  iMovie •  Adobe Premiere •  Adobe Final Cut •  Magix

• Royalty Free Music •  SoundCloud •  Jewelbeat.com •  Premiumbeat.com

• Hosting Sites •  YouTube •  Vimeo •  Metacafe •  Viddler •  Facebook •  Instagram •  Vine

Building A Video Portfolio

Measuring Success

Questions