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This session takes both experienced and inexperienced users alike through the process of launching a business built with the help and versatility of WordPress. This includes building a simple lead-generation site for your company, selling products through an eCommerce site, as well as making money through different forms of advertising (affiliate marketing, flat-rate ads, AdSense).
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Making A Living Through A WordPress-Based Business
David Veldt@DavidVeldt
www.interactually.com/wcgr-2013
3 Primary Types of Websites
1. Lead Generation2. e-Commerce3. Media
www.interactually.com/wcgr-2013
Lead Generation
• Call-to-action is paramount• Contact page, phone number, quote form,
map, download, email• NEVER leave a user wondering where they
should go next• Make the process as simple and obvious as
possible
www.interactually.com/wcgr-2013
e-Commerce
www.interactually.com/wcgr-2013
Media – News, Blogs, Entertainment
www.interactually.com/wcgr-2013
• Affiliate Marketing• Ad Publisher• Ad Network• Sell Your Own Product
Affiliate Marketing
www.interactually.com/wcgr-2013
Ad Publisher
www.interactually.com/wcgr-2013
Ad Network
www.interactually.com/wcgr-2013
Sell Your Own Product
www.interactually.com/wcgr-2013
• eBook• Theme• Plugin• Course• Membership• Physical item
Selling More
www.interactually.com/wcgr-2013
More than just CRO…
www.interactually.com/wcgr-2013
Sales Optimization• Conversion Rate• Total transactions• Average Order Value
Conversion Rate
www.interactually.com/wcgr-2013
• Prominent Call-to-Action• Simple site structure & navigation• Short, easy forms• Compelling (yet, carefully chosen) copy• Design• Test, measure & refine
Total Transactions
www.interactually.com/wcgr-2013
• Are they coming back?• Coupon codes• Email lists• Leverage the ‘Thank You’ page
Average Order Value
www.interactually.com/wcgr-2013
• Are they adding more to their cart?• Cross selling - “Customers who viewed this
also viewed”• Up selling – “Basic, Pro, Unlimited”• Volume Pricing – “Buy 2, Get the 3rd Free!”• Free shipping
www.interactually.com/wcgr-2013
@DavidVeldtwww.interactually.com/wcgr-2013
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