NOVN Introduction to myImpact.org

Presenta(ontoNa(onalOrganiza(onsVolunteerismNetwork(NOVN)

March17,2011

myImpact.org

•  Whoweare•  Howoursiteworks•  Examplesfromourpilotphase

•  Ourmissionandgoals

•  OpportunityforPartnership

MillennialVolunteer

EnterOnline

OrConnectwithTwiGer

•  DirectMessage:"dmyImpactIvolunteered3hourstoday@LakeworthHS”

•  Tweet:"Ivolunteered3hourstoday@LakeworthHS#myImpact"

ImpactMeasurements:WhatYouCanRecord,Share&Track!

•  Volunteered–hours•  Served–meals•  Raised–dollars•  Donated–dollars•  Mentored–people•  Planted–trees•  Donated‐blood(pints)•  Recruited‐members,volunteers•  Wrote‐leUer•  Collected‐signatures

YourServiceJournal

Enterdirectlyonline

OrViaTwiGer

Organiza(onExample

•  HowanOrganizaWonisUsingmyImpact

myImpact.orgBETA

•  AnnouncedJune16,2010during#DCWeek

•  LaunchedPilotPhase/OutreachCampaignSeptember2010

•  ProofofConceptPhase–  ProvingOpportuniWes

ThreeNeeds.ThreeGoals.

•  IncreasetheEffecWvenessofServicePrograms•  EngageMoreAmericansinService•  AdvanceServiceAsASoluWon

IncreaseTheEffec(venessofServicePrograms

•  LowVolunteerRetenWonRates•  Volunteersfeellackofsupport,personalimpactandteambonding

•  Demandforincreasedtransparency/accountability,greaterpersonalengagementanddata‐drivenprogramchanges

IncreasingProgramEffec(venessAc(vi(es

Volunteersrecord,trackandsharewhattheyaredoing(inputs)

ByupdaWngtheirServiceJournal,volunteersjoinanonlinecommunityoftheirpeers

Eachdatapointisorganizedaccordingtocustomcriteria

Outcomes

VolunteersunderstandtheirsmallcontribuWoninalargercontext

Volunteersfeelpartofalargercommunityofmembersalsomakingadifference

Benchm

arks

VolunteerretenWonrateimproves

Volunteerexperienceisenhanced

ServiceorganizaWonscanbeUerdemonstratetheimpactoftheirprograms,fromvolunteerperspecWve

EngagingMoreAmericansinService

•  UseexisWngvolunteersasrecruiWngambassadors

•  ImpactsecondonlytoWmeinMillennialsdecisiontobecomeinvolvedinacause

•  ShowcaseimpactofprogramsoncommuniWes

EngagingMoreAmericansinServiceAcWviWe

s Volunteerssetgoals,issuechallenges,and/orarerewardedforacWonstracked

ExisWngsocialnetworksareleveragedtobroadcaststories

Outcomes

Peersareinspiredbystoriesofservice,orencouragedbypossibilityofrecogniWonorreward,toparWcipate

Reachingvolunteerpreviously“onthecouch”

Benchm

arks

Trackmeasurables‐howmanyareengaged,whorecruitedthem,whataretheydoing,whatareaddiWonalopportuniWestoserve?

AdvancingServiceAsASolu(on

•  CommunityinnovaWonscanbescaledtonaWonalsoluWons

•  NewwaysareneededtodemonstrateandcommunicatetheeffecWvenessofserviceprograms

•  Importanttounderstandtheimpactonthepersonorcommunitybeingserved

AdvancingServiceAsASolu(onAcWviWe

s Volunteerssharestoriesofservice

Usersassignentriestoprojects,stories

Outcomes

ConnecWonismadebetweensmallacWonandsoluWontolargeproblem

DataisusedtohelpdetermineimpactofaspecificacWvity,acWon,project,ororganizaWonasawhole

Benchm

arks

Presentdataincompellingway

Self‐reportedacWonsoffertransparentsnapshotintobehaviorsthatcanbescaled

OurGuidingPrincipals:AMillennialModelof

Engagement•  Simple•  Scalable•  Social

•  Transparency•  Inclusivity•  SharedDecision‐Making

myImpact.orgOffers

myImpact.org2.0

•  Re‐launchingwebsite•  BringingsitetonaWonalscale•  ScalingcapacityoforganizaWon

Incorpora(ngPartners

ProjectedGrowthModel

2012•  100,000users•  150OrganizaWons•  2‐3FullTimeStaff

2013•  250,000users•  500OrganizaWons•  4‐6FullTimeStaff

2014•  750,000users•  1,000OrganizaWons•  8‐10FullTimeStaff

ImpactofmyImpact.org2.0

  CityYearCorpsMember

  MarWnLutherKing,Jr.DayofService

  President’sVolunteerServiceAward

TheCityYearCorpsMember

Na(onalServiceProgram

•  myImpact.orgisaneasier,streamlined,moresocialwaytotrackwhatareyouaredoing

•  Inmanycases,trackingisalreadyrequired‐myImpact.orgsupplementstheseexisWngsystems

MLKDayofService

EntryPointsintheServiceCalendar

•  DatesthroughouttheyearareusedbyorganizaWonstointroducethemselvestonewvolunteers.myImpact.orgallowsanorganizaWontobuildrelaWonshipswiththeirvolunteers

•  Livetrackingtalliesespeciallyimportantonthesedays

President’sVolunteerServiceAward

Goal‐Tracking&Awards President’sVolunteerServiceAward

•  myImpact.orgallowsforthetrackingofmetricsnecessaryformanyawardsandhonors.

•  myImpact.orgaimstodevelopasystemofrewards,focusingonauthenWcassessmentofonlinecommunityacWons

•  OrganizaWon/SchoolcompeWWons(Intra&Inter)

TheSocialCi(zen

BusyCollegeStudentMonthlyorWeeklyServiceOpportunity

•  myImpact.orgisawaytofindandbuildrelaWonshipswithothervolunteerswithintheorganizaWon

•  myImpact.orgallowsavolunteertoseetheircontribuWoninalargercontext