Rc demo v050713_eng

your experiences on stage

PROJECT PRESENTATION

RunnyCard is an app for iPhone/iPad and a website

it’s a viewer of feelings

which displays the emotions experienced in a run

RunnyCard is an app for iPhone/iPad and a website

which displays the emotions experienced in a run

RunnyCard displays the emotions that you lived in a run

it’s a visual storyteller which enables each runner to tell the story of his run

it’s an advanced Training Log that shows your race in a visual way

#1 RE-LIVE YOUR RUN

yesterday you run a race: Naples Run 10k

this is your Training Log…anonymous, emotionless, experts only…

RunnyCard turns it into an animated moviestarring an avatar similar to you

who shows the emotions that you lived in the race

FINISH

→ a single frame of an animated movie→ a postcard/poster to share online and print

on paper or gadgets

Start km 1 km 2 Km 3 Km 5Km 4

every km/mile becomes an image:

#2 CREATE YOUR OWN AVATAR

create an Avatar similar to you ... you are twins now...

for your avatar choosebody type; skin color

for your avatar choose the shape of the face, nose and ears;

the shape and color of hair, eyes and mouth (1)

for your avatar choose the shape of the face, nose and ears;

the shape and color of hair, eyes and mouth (2)

for your avatar chooseoutfit (1)

for your avatar chooseoutfit (2)

for your avatar chooseshoes

edit the avatar whenever you want to adapt it to your changes…you are skinnier, have a beard, wear glasses, etc…

- 6 kg

no more belly!

dress your avatar as you like…dress him up with the outfit you had in the race…

#3 RE-CREATE YOUR OWN RACE

ready to show yours deeds!

→ Pace you kept during the race→ Physical Condition that you specified

PHYSICAL CONDITION

the Avatar comes to life based on:

manually enter the Pace on the website or app

automatically import the Pace from Garmin devices

automatically import the Pace from running App

(Runkeeper, Nike+, Runtastic, ecc.)

manually enter the Physical Condition Value on the website or app

enter the Pace you've kept for each km/mile

automatically import it from running App like Nike+, Runkeeper, Runtastic, ecc.

manually enter it on the website or app

automatically import it from Garmin or other GPS watches

enter a Physical Condition Value for every km/mile that represents your feelings at that point of the race

› my legs are sooo heavy › I’m exhausted › my liver hurts so much › why am I so slow?› never, never again 42 km!› I need a good coach..› I’m a rookie etc....

› I’m in a very good shape › I’m flying…› I’ll make my PB› I feel invincible› never felt so good› no pain no gain› I’ll speed up etc.

NEGATIVE POSITIVE

today I never stop!

enter a Comment for each km/mile

insert a background music

see the race in several waysfor example with Avatar and Pace

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

NAPLES RUN 10k

John Smith

4/3/2013

FINISH

5:35Final Time: 46:27

NAPLES RUN 10k

John Smith

4/3/2013

km 1 km 2

see the race with your Physical Condition Valueand with the places you met along the route

…monuments, landscape, historical and cultural places, etc…

see the race with your Comments

today I’ll do my PB!

I’m in a very good shape!

it’ll be like a stroll in the park

my legs feel like a Kenyan

never felt so good !

I'll finish 10' before Mark

never slow down...I speed up!

flyiiing..I’ll make my PB

ouch... yesterday I drunk too much wine…

I feel like a sword in my liver

how long 'til the finish line?

HELP…my legs are sooo heavy

I'm a rookie! I need a good trainer

#4 SHARE IT WITH THE WORLD

the movie is ready to testify your deeds!

I made my PB

the movie can be:

SHARED ON SOCIAL SITESyoutube, facebook, twitter, g+, etc.

STORED ON YOUR COMPUTERSMARTPHONE, IPAD AND CLOUD

SENT BY EMAIL

gdrive dropbox

every km/mile of the movie is an image that can be:

SHARED ON SOCIAL SITESfacebook, twitter, g+, pinterest, ecc.

PRINTED ON PAPERin high resolution and in several dimensions(card, A4, poster, billboard, etc.)

PRINTED ON GADGETSt-shirt, cap, mug, mousepad, stickers, ecc.

STORED ON YOUR COMPUTER, SMARTPHONE, IPAD E NEL CLOUDeven in hi-res for printing

SENT BY EMAIL

gdrive dropbox

example: put the movie on YouTube

Napoli Run 10k 2013

Gabriele Verdini

Napoli Run 10k

example: share the movie on Facebook

Napoli Run 10k 2013

Gabriele Verdini

example: share the images on facebook

Gianni Rossi shared MaxiMaratona’s photoGianni Rossi

example: print the images in different sizes

print a postcard

print a posterprint a billboard

example: print the images on gadgets…t-shirt, sweater, cap, mug, sticker, mouse-pad, etc…

create summary images of the race

displays images and movies on your smartphone

#5 BECOME A STAR!

you are a STAR now!

everyone has understood what you did: YOU ARE A STAR!

you are a star because of movies

you ran a race→ the avatar has started

running → videos of the race have

been created

you entered race details: you put the videos on YouTube, Facebook,

your friends have seen the videos; they commented and joked about them

1 2 3 4

your exploit is everywhere: YOU ARE A STAR!

you put the images on Facebook, Twitter, G+,

your friends have seen them; they commented and joked about them

you printed them (they hung on the

wall now…even on a billboard!)

3you printed them on t-shirts, mugs, caps, etc.

you are a star because of images

you’ve created your Running Identity and enhanced your Social Identity

Look how I ran the New York City Marathon

I am a Runner!

wow! wow!

#6 PICK UP THE VALUE

RunnyCard creates value for all players in the running world

1 runners

2 races

3 sponsors,companies

the value for Runners (1)

BEST PRESENTATION OF YOUR RACES 1RunnyCard movies and images, with the personalized Avatar who plays your emotions, show your races in a very funny and spectacular way

today I flyyyyy !

CREATION OF PERSONAL RUNNING IDENTITY CREATION OF PERSONAL GADGETSINCREASE OF PERSONAL STATUS

RunnyCard movies and images are viral elements shared frequently by users

visual representation of emotions you experienced allows understanding of your race to everybody, even to no-runners

printed images and gadgets about your race complete the construction of your Running Identity (Running Status)

CREATION OF A VISUAL TRAINING LOG 3RunnyCard allows you to store pace, emotions and memories of your runs: using images and personalized avatar to show your race is an impressive improvement of the traditional (old) Training Log

Start km 1 km 2 Km 3 Km 5Km 4

4.22 4.21 4.15 4.024.11

INCREASE OF PERSONAL SATISFACTION AND FUN4the ability to share your activities with friends increases your satisfaction and commitment to running

RECAP: the value for Runners

INCREASE OF PERSONAL SATISFACTION AND FUN4

CREATION OF A VISUAL TRAINING LOG 3

CREATION OF PERSONAL RUNNING IDENTITY CREATION OF PERSONAL GADGETSINCREASE OF PERSONAL STATUS

BEST PRESENTATION OF YOUR RACES1

the value for Races (1)

1 NEW ADVERTISING

RunnyCard provides organizers new and effective forms of advertising that greatly enhance their offering to the sponsors:

movies, images and gadgets contain advertising dedicated to the sponsors of the race

insert advertisement at the beginning and

at the end of the movies

(pre-roll, post-roll)

insert advertising in images and

movies

2 NEW CUSTOMIZED GADGETS

RunnyCard provides new personalized gadgets about the race:

its images can be placed on many items such as t-shirts, caps, mugs, mouse-pads, etc.

manufacturing and shipping of gadgets are handled by a dedicated website

3 NEW PRODUCTS ON SALE(MICROPAYMENTS)

organizers may offer RunnyCard services to their users for free or paid:

payments may relate to the purchase of a single product (eg. a movie) or a subscription for unlimited use of RunnyCard in a period of time

examples:

a) it’s free to create some kinds of movie or imagesb) it’s free to create a limited number of movies or imagesc) it’s free to create movies and images; it’s paid their sharing or printingd) it’s free to create movies containing advertising; paid are movies with

no advertising (subscription)etc.

free contents = limited unlimited contents = subscription

4 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE RACE

RunnyCard movies and images are viral elements shared frequently by users: they are powerful advertising tools capable of reaching a very large audience

5 INNOVATIVE AND PERSONALIZED PRODUCTS

IMPROVEMENT IN STATUS FOR THE RACE

RunnyCard personalized products are very innovative, useful and fun.They create a valuable "technological status" for the race, increasing the value perceived by their users

6 CUSTOM APPRunnyCard can create a customized version of the app dedicated entirely to the race

RunnyCard Naples 10k 2013

RECAP: the value for Races

5 INNOVATIVE AND PERSONALIZED PRODUCTS

IMPROVEMENT IN STATUS FOR THE RACE

4 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE RACE

3 NEW PRODUCTS (MICROPAYMENTS)

2 NEW CUSTOMIZED GADGETS

1 NEW ADVERTISING

6 CUSTOM APP

RECAP: revenues for Races

1. Advertising on movies: advertising inserted in each frame, at the beginning and at the end of the movie

2. Advertising on images: advertising inserted on images to print or share (postcards, posters, gadgets, etc.)

3. Customized app: customized version of the app dedicated entirely to the race

4. Gadgets: selling gadgets with images of the race created by users (t-shirts, caps, mugs, etc.).

5. Premium services: direct sale of services to the users with micro-payment formula (annual subscription, creation of a greater number of movies, etc.)

RunnyCard offers new incomes to races:

the value for Sponsors (1)

1 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE BRAND

RunnyCard movies and images are viral elements shared frequently by users: they are powerful advertising tools capable of reaching a very large audience

the value for Sponsors (2)

2 NEW TECHNOLOGICAL, INNOVATIVE AND CUSTOMIZABLE PRODUCT

RunnyCard personalized products are very innovative, useful and fun: they increase users identification and loyalty to the brand

RECAP: the value for Sponsors

2 NEW TECHNOLOGICAL, INNOVATIVE AND CUSTOMIZABLE PRODUCT

1 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE BRAND

#6 THE RUNNYCARD EFFECT

Runnycard is a worldwide innovation

a new way to represent your running understandable by everybody

RECAP: the RunnyCard Effect (1)

RunnyCard is a visual storyteller that allows anyone to tell the story of his own race

an engaging, exciting and detailed story a valuable personal memorya funny event to share with others

an extraordinary builder of Personal Running Identitya great advertisement for runners and racesa new income for races

a new way of communicating that puts running even more in social life!

RECAP: the RunnyCard Effect (2)

1. represents the runner using an avatar like himself

2. visually represents the emotions and feelings experienced during the race

3. creates a custom animated movie that shows the personal performance in the race

4. creates custom images about the race to be shared online and printed on paper or on gadgets

5. creates a personal Training Log that shows data in a visual and animated way

competitive advantage

RUNNYCARD IS THE ONLY PRODUCT IN THE WORLD THAT:

#7 LAST MILE

Business Model

1. SALE OF ADVERTISING

2. SALE OF PREMIUM CONTENTS

3. SALE OF THE SERVICES TO RACES

4. APP CUSTOMIZATION FOR RACES

RunnyCard generates revenues in several ways:

Business Model (1)

SALE OF ADVERTISING 1

RunnyCard inserts advertising in movies, images, gadgets and website

Sale advertising can be handled by:

a. RunnyCard (direct sales).

b. Media agency, companies dedicated to creating, planning, and handling advertising for their clients .example: MindShare, Google AdWords, Banzai Adv,ecc.

c. Race Organizers

Business Model (2)

SALE OF PREMIUM CONTENTS 2RunnyCard offers its services to users and races with the Freemium/Premium mode

Services can be offered:

a. Free. All services are provided free of charge to users. Monetization is achieved through advertisement (see previous slide)

b. Subscription. All services are available on payment of a subscription (e.g. monthly, yearly, etc.). Subscription integrates monetization through advertising

c. Premium. Some services are paid (e.g. creation of certain types of movies or pictures, creation of a certain amount of movies or pictures, etc.). It integrates monetization through advertising

Business Model (3)

SALE OF SERVICES TO RACES3On payment of a fee, RunnyCard offers some customizations to the races :

a. Custom backgrounds for movies and images

b. Custom layouts for movies and images

c. Custom outfit for the avatar

d. Custom sound effects

e. Custom race diplomas

Business Model (4)

APP CUSTOMIZATION FOR RACES4RunnyCard customizes the app for races

The custom app can be closely linked to race website

e.g. movies or images are inserted directly into the race website

Time to market

→ The first release of RunnyCard will be available from November 2013

da luglio 2013 sono in corso le attività di contatto e marketing con le gare e con gli sponsor

contacts

Fabrizio FabriProject design and marketing

@ fabrizio.fabri@runnycard.com

m +0039 338 4733415

skype fabrizio-fabri

THANK YOU for running this marathon presentation with me!

…it's time to go jogging with a friend…

your experiences on stage

www.runnycard.cominfo@runnycard.com

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