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Non-profit organizations and political campaigns tend to suffer from a few issues, including prioritizing design over usability, and resorting to complex, high-priced solutions for their outreach efforts. Well, suffer no more! Using lessons from other NPOs and campaigns, learn how WordPress can be a great tool for your organization, along with information on how to get the most out of it for your volunteer, outreach, or fundraising needs.
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Using WordPress for Non-Profits and Political Campaigns
Maurice Cherry – January 8, 20103eighteen media
http://www.3eighteenmedia.com
2010 WordCamp Atlanta – Atlanta, GA
AGENDA
Who is this guy?What is currently used?Why use WordPress?Who else is doing this?Questions
2010 WordCamp Atlanta – Atlanta, GA
Who isthis guy?
2010 WordCamp Atlanta – Atlanta, GA
HEY LOOK! IT’S ENRICO PALAZZO!
• Principal at 3eighteen media
• Chairman of the Black Weblog Awards
• Former Director of New Media for the Borders for Atlanta Campaign
• Eleven years web and graphic design experience
• Six years social media strategy experience
• (Awesome hair, not pictured)
2010 WordCamp Atlanta – Atlanta, GA
What iscurrently used?
2010 WordCamp Atlanta – Atlanta, GA
A LITTLE BIT OF EVERYTHING
2010 WordCamp Atlanta – Atlanta, GA
THESE ARE GOOD, BUT…NPOs and Campaigns want more…and less
2010 WordCamp Atlanta – Atlanta, GA
MOREcontrol over contentcontrol over designoutreach to their audienceadvanced functionality
LESScomplexitytime spent on updatesfunds spent overall
2010 WordCamp Atlanta – Atlanta, GA
Image courtesy of Logic Bomb Labs
Why useWordPress?
2010 WordCamp Atlanta – Atlanta, GA
IT PUTS YOU IN CONTROL
• Easy “five-minute” installation• Core upgrades at the push of a button• Upload and manage images, documents, and
media files• Set user levels for ultimate editorial control• Easy control panel and “widget-based”
content blocks let you change website information without knowing any code
2010 WordCamp Atlanta – Atlanta, GA
IT’S WIDELY USED
• WordPress has been downloaded over 1.5 million times
• Used by American Red Cross, the City of San Francisco, the Army, the Air Force, and more
• Robust spam protection and user registration right out of the box
• Did I mention it’s free? No annual license fees or user license costs necessary!
2010 WordCamp Atlanta – Atlanta, GA
IT’S CONSTANTLY IMPROVING
• WordPress is built on solid, tested code• Web-based, and available on mobile devices• Open-source development means a
community of active users help keep WordPress great
• User-friendly interface and navigation• Future WordPress updates will lock-in features
and offer more functionality
2010 WordCamp Atlanta – Atlanta, GA
SEARCH ENGINES LOVE IT
• Easily change your site’s title, keywords, and description for search engines from the control panel
• WordPress, out of the box, outputs fully standard-compliant code, which search engines can easily index
2010 WordCamp Atlanta – Atlanta, GA
NEED SOMETHING EXTRA? THERE’S A PLUGIN FOR THAT• Plugins let you add more functionality to
WordPress• Plugin type examples: Contact forms,
fundraising thermometers, social media profile links, e-mail service provider forms, YouTube video galleries, photo galleries, etc.
2010 WordCamp Atlanta – Atlanta, GA
CAPTURING E-MAILS FORE-MAIL NEWSLETTERS
2010 WordCamp Atlanta – Atlanta, GA
CAPTURING E-MAILS FORE-MAIL NEWSLETTERS
2010 WordCamp Atlanta – Atlanta, GA
•Benchmark Email•Constant Contact WordPress Widget•Emma Email Signup•iContact Widget•MailChimp List Subscribe Form•Vertical Response Newsletter Widget•WP Email Capture
COLLECT MONEY AND DISPLAY FUNDRAISING PROGRESS
2010 WordCamp Atlanta – Atlanta, GA
COLLECT MONEY AND DISPLAY FUNDRAISING PROGRESS
2010 WordCamp Atlanta – Atlanta, GA
•Authorize.net WordPress Integration*•Donate Plus•Gaboinked! ChipIn Sidebar Widget•Our Progress•ProgressFly•TrialPay Widget•WordPress Paypal Donation
RANK HIGHER IN SEARCH ENGINE RESULTS
2010 WordCamp Atlanta – Atlanta, GA
RANK HIGHER IN SEARCH ENGINE RESULTS
2010 WordCamp Atlanta – Atlanta, GA
•All in One SEO Pack•Broken Link Checker•Google XML Sitemaps•Robots Meta•SEO Smart Links•WP Auto Tagger•Yet Another Related Posts Plugin
BUILD AND FOSTER ANONLINE COMMUNITY
2010 WordCamp Atlanta – Atlanta, GA
•Groups•Profiles•Friends•Forums•Private Messages•Activity Streams…and more!
http://www.buddypress.org
OTHER USEFUL PLUGINS
2010 WordCamp Atlanta – Atlanta, GA
•Akismet•Google Analytics•Role Manager•Search Everything•Sociable•Widget Context•WP Super Cache
Who else isdoing this?
2010 WordCamp Atlanta – Atlanta, GA
2010 WordCamp Atlanta – Atlanta, GA
2010 WordCamp Atlanta – Atlanta, GA
2010 WordCamp Atlanta – Atlanta, GA
2010 WordCamp Atlanta – Atlanta, GA
2010 WordCamp Atlanta – Atlanta, GA
2010 WordCamp Atlanta – Atlanta, GA
Questions?
2010 WordCamp Atlanta – Atlanta, GA
Thanks , and enjoy the rest of WordCamp Atlanta!
Using WordPress for Non-Profits and Political Campaigns
January 8, 2010
2010 WordCamp Atlanta – Atlanta, GA
MAURICE CHERRYhttp://www.mauricecherry.com(Rate me at SpeakerRate.com!)
BLACK WEBLOG AWARDShttp://www.blackweblogawards.com
3EIGHTEEN MEDIAhttp://www.3eighteenmedia.com
HEAR ME SPEAK NEXT AT
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