Web.3.0 Istanbul 2013 - Haritada Kaybolanlar

Hi, I am Trevor Nadeau

Managing Director

Why am I up here speaking?

Regarded as Turkey’s most trusted business listing database and directory - $12 USD million investment

Yellow Medya db has 815,000 business listings in Turkish and English (gets bigger everyday)

Yellowpages.com.tr has 2.5 million unique visits a month

Yellowpages.com.tr has 1.8 million pages indexed in Google

Yellowpages.com.tr has a 24% call conversion rate

Yellow Medya is.....

YellowPages.com.tr Home Page

Google Organic YellowPages.com.tr

Business Listing Pages

Yellow Medya is the company that powers...

But first...

A Shoe Story

shoes for my girlfriend I’m gonna buy those

while I’m in Paris!

Ground zero of shopping mission

Arc de Triomphe

me

PARIS

me

Phone in hand, my search begins...

But where will I find the Dior

store?

No map pin

Dior, Christian Dior, Dior Store

No Dior anywhere!

me

me

So I start walking down the Champs Elysees. Who shall I ask?

Louis

Christian

Excuse me Louis Vuitton, could you tell me where Christian Dior is please?

The Store!

The Shoes!

A happy girlfriend!!! Priceless ;-)

But I am not the only crazy person to spend a lot on a pair of shoes!

I don’t think it is supposed to work this way!

Louis Vuitton helped me

find and buy Dior shoes

Shop! Spend! Shop! ;-)

Speaking of shopping and spending...

Do you agree this is the future of finding

a business?

50% of mobile search

these days is for a local business.

If you did agree I think you are right!

Realities of NOT being ‘Found’

$10 billion dollars in lost sales due to missing business listings - Yext Study USA 2013

If your business can’t be found, you won’t be selling much!

Simple Fact:

Ok, let’s look local

Have you ever used one of these in Turkey?

Guess what she is doing?

She is looking for her ATM!!!

Bank with 3,800 locations

BLACK SEA

The location of the ATM on the

bank’s website!

The real location

of the ATM!

36

Bank with 350 locations!

The location of the branch

on the bank’s website!

The real location of

the bank branch!

37

Gas Station chain with more than 1,500 locations!

BLACK SEA

MARMARA

SEA

The location of the gas station on the gas

stations website!

The real location of

the gas station!

38

Car Dealership with more than 50 locations!

(Japanese)

MEDITERRANEAN SEA

The car dealer location on

the car brand’s website!

The real location

of the car dealer!

39

Supermarket with more than 1,200 stores!

BLACK SEA The supermarket location on

the brand’s website!

The real location of

the supermarket!

Brand Store “Locator” Apps We tested locations on over 100 major brands in Turkey.

50% correct

We tested locations on over 100 major brands in Turkey.

50% That means,

WRONG!

Brand Store “Locator” Apps

We tested locations on over 100 major brands in Turkey.

50% That means,

WRONG!

Brand Store “Locator” Apps

BANK

If a $100 billion bank...

BLACK SEA

Can’t get it

right ...

The location of the ATM on

the bank’s website!

The real location

of the ATM!

This guy has no chance!

Marshall Boya

A Great Solution

2,000 Marshall Boya dealers can be found

on map and online platforms and they

are all mobile friendly!

Marshall dealers

google maps

mobile online

yandex maps

mobile online

http://www.marshallboyabayizeytinburnu.com/

mobile online

mobile online

How many businesses are there in Turkey?

Question:

1.5 million

2. 2 million

2.5 million

3 million

a

b

c

d

Reality: Consumer adoption of location based engagement activities is at an all time high in Turkey!

This is a wake-up call to brand owners,

small business owners, trade associations, government agencies to ensure all businesses

in Turkey can be found.

A wake-up call!

Can your business be found?

Get found with YellowMedya.com