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Web.3.0 Istanbul 2013 Konferansı'nda Yellow Medya Genel Müdürü Trevor Nadeau tarafından yapılan "Haritada Kaybolanlar" isimli sunum.
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Hi, I am Trevor Nadeau
Managing Director
Why am I up here speaking?
Regarded as Turkey’s most trusted business listing database and directory - $12 USD million investment
Yellow Medya db has 815,000 business listings in Turkish and English (gets bigger everyday)
Yellowpages.com.tr has 2.5 million unique visits a month
Yellowpages.com.tr has 1.8 million pages indexed in Google
Yellowpages.com.tr has a 24% call conversion rate
Yellow Medya is.....
YellowPages.com.tr Home Page
Google Organic YellowPages.com.tr
Business Listing Pages
Yellow Medya is the company that powers...
But first...
A Shoe Story
shoes for my girlfriend I’m gonna buy those
while I’m in Paris!
Ground zero of shopping mission
Arc de Triomphe
me
PARIS
me
Phone in hand, my search begins...
But where will I find the Dior
store?
No map pin
Dior, Christian Dior, Dior Store
No Dior anywhere!
me
me
So I start walking down the Champs Elysees. Who shall I ask?
Louis
Christian
Excuse me Louis Vuitton, could you tell me where Christian Dior is please?
The Store!
The Shoes!
A happy girlfriend!!! Priceless ;-)
But I am not the only crazy person to spend a lot on a pair of shoes!
I don’t think it is supposed to work this way!
Louis Vuitton helped me
find and buy Dior shoes
Shop! Spend! Shop! ;-)
Speaking of shopping and spending...
Do you agree this is the future of finding
a business?
50% of mobile search
these days is for a local business.
If you did agree I think you are right!
Realities of NOT being ‘Found’
$10 billion dollars in lost sales due to missing business listings - Yext Study USA 2013
If your business can’t be found, you won’t be selling much!
Simple Fact:
Ok, let’s look local
Have you ever used one of these in Turkey?
Guess what she is doing?
She is looking for her ATM!!!
Bank with 3,800 locations
BLACK SEA
The location of the ATM on the
bank’s website!
The real location
of the ATM!
36
Bank with 350 locations!
The location of the branch
on the bank’s website!
The real location of
the bank branch!
37
Gas Station chain with more than 1,500 locations!
BLACK SEA
MARMARA
SEA
The location of the gas station on the gas
stations website!
The real location of
the gas station!
38
Car Dealership with more than 50 locations!
(Japanese)
MEDITERRANEAN SEA
The car dealer location on
the car brand’s website!
The real location
of the car dealer!
39
Supermarket with more than 1,200 stores!
BLACK SEA The supermarket location on
the brand’s website!
The real location of
the supermarket!
Brand Store “Locator” Apps We tested locations on over 100 major brands in Turkey.
50% correct
We tested locations on over 100 major brands in Turkey.
50% That means,
WRONG!
Brand Store “Locator” Apps
We tested locations on over 100 major brands in Turkey.
50% That means,
WRONG!
Brand Store “Locator” Apps
BANK
If a $100 billion bank...
BLACK SEA
Can’t get it
right ...
The location of the ATM on
the bank’s website!
The real location
of the ATM!
This guy has no chance!
Marshall Boya
A Great Solution
2,000 Marshall Boya dealers can be found
on map and online platforms and they
are all mobile friendly!
Marshall dealers
google maps
mobile online
yandex maps
mobile online
http://www.marshallboyabayizeytinburnu.com/
mobile online
mobile online
How many businesses are there in Turkey?
Question:
1.5 million
2. 2 million
2.5 million
3 million
a
b
c
d
Reality: Consumer adoption of location based engagement activities is at an all time high in Turkey!
This is a wake-up call to brand owners,
small business owners, trade associations, government agencies to ensure all businesses
in Turkey can be found.
A wake-up call!
Can your business be found?
Get found with YellowMedya.com