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Espen Egil Hansen, Executive Editor, Verdens Gang, Norway
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Incorporating readers
in to the news room
Espen Egil HansenExecutive EditorVG, Norway
@EGHAN #WPE13 #BERLIN #VG
FORMING A NEW GOVERNMENT
• Two parties• Gender• Geography• The right
People
THE PRIME MINISTER
“PLAYING”
SOLITAIRE
THE GOVERNMENT
BASED ON INPUT FROM 1100 READERS
«The question is not
What media house is
the most innovative,
but when, if any
media house at any
time in the future
will over go VG»
@EGHAN #WPE13 #BERLIN #VG
Deeper understanding, credit
to the newspaper
Social media brings
the story to the world
@EGHAN #WPE13 #BERLIN #VG
Keep it Long!
(Documentaries work
if the story is good!)
800 000 VIEWS
The documentary goes viral
@EGHAN #WPE13 #BERLIN #VG
1 700 000 views
@EGHAN #WPE13 #BERLIN #VG
13
Challenge the readers to assist
us in reporting
14
15 15
16
Results• Within 24 hours we had pictures and information
on 40% of all Norwegian fire engines. Today we
have more than 1000 pictures.
• Shared 6000 times at Facebook. Still activity and
pictures keep coming in.
• Sparked the first national public debate about
the condition on our fire departments and how
they are organized. • Two weeks after the first article minister of justice
Grete Faremo promised fundamental changes in how
the fire departments are run.
@EGHAN #WPE13 #BERLIN #VG
Boston
Bieber
How to introduce the sharing
generation to, politics, international
news and in depths information
@EGHAN #WPE13 #BERLIN #VG
Live from
iPhones
and
helicopters
Read, watch, document and share
Kl. 17.17
NORMAL NIGHT (age 12‐19, % of total front page traffic)
Girls = 5%
Boys = 7% BOYS 14%
What Justin Bieber did for our entertainment section
NORMAL NIGHT (age 12‐19, % of total front page traffic)
Girls = 5%
Boys = 7% BOYS 13%
What Justin Bieber did for our “International” section
If you're not covering Justin Bieber live,
DON´T COMPLAIN THAT YOUR READERS ARE DYING!
@EGHAN #WPE13 #BERLIN #VG
Engaging readers in investigating journalism
“MUM AND DAD THINK I AM SAFE IN THE KINDERGARTEN. BUT IS IT TRUE?”
@EGHAN #WPE13 #BERLIN #VG
@EGHAN #WPE13 #BERLIN #VG
• Thousands of feed backs on e-mail and social media
• 800.000 hits in the kindergarten base.
• 6000 comments
Results
@EGHAN #WPE13 #BERLIN #VG
Keep it even longer!
@EGHAN #WPE13 #BERLIN #VG
@EGHAN #WPE13 #BERLIN #VG
100 000 47 000
1,8 millioner550 000950 000
3,7 millioner1 million179 00029 000
e-mails to 2200sms to 2200likes at VG Nettcomments at VG Nettshares at VG Nettpostings på VGDlikes at FacebookFollowers at FacebookFollowers at Twitter
@EGHAN #WPE13 #BERLIN #VG
Can we move
readers?
@EGHAN #INMAWC #VGTV
@espenegil
Day by dayit’s getting harder
to preserve my pessimism…
@EGHAN #WPE13 #BERLIN #VG
EXTRAS
Collect and present
Produce
Share
Participate
Comment
ENGAGEMENT
VGs commentators
Invited commentators
Comments and forums
?
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