ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1CASEY HEYREND

Module 05

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

– Jeffrey Zeldman

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P R O J E C T | LO G O: C AT EG O RY & T H E M E

Complete this worksheet before you begin your research or start sketching your logo. Use this page to define the problem you will be solving before you begin working on the logo itself. The success of your logo will be assessed according to the information you provide here.

COMPANY/EXHIBITBook store

COMPANY/EXHIBIT DETAILSWill have books about Storms or something around the theme of it.

THEMEWeather : Storms

TARGET AUDIENCE My target audience will be for everyone, ageless, Genderless

MOOD/IDEA CHARACTERISTICS

[What mood should your logo communicate?]

Modern, Calm, balance and simple

[What ideas should your logo communicate?]

idea of peace and Communication

COMPANY/EXHIBIT NAMEStormy Books

COMPANY TAGLINEWe make storms more learnable and to have the materials on storms. To know the beauty of it and the dangers.

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AC T I V I T Y | LO G O: V I SUA L R E SE A R CH

Collect logo samples in order to understand what a good logo is. Write a short caption for each logo describing why you picked it.

1. Apple logo. it is simple and recognizable also it has contrast

2. Play Station logo. Uses letters to make shapes.

3. Beats logo. Simple, one color, uses negative space

4. HP logo. One color and used negitive space

5. NBC logo. Uses negitive space and simple shapes

6. Skype logo. negitive space and one color

7. Microsoft logo. four simple colors

8. Fanta logo. font is fun. There is one big circle.

9. AT&T logo. Simple and negitive space

10. Baskin-Robbins logo. It has hidden numbers

11. Google logo. simple colors.

12. Facebook logo. Simple and negitive space

13. Youtube logo. Simple and use negitive space

14. Twitter logo. One color

15. Target logo. just circles.

16. DC shoes logo. Using letters.

17. Pepsi logo. Recognizable.

18. Starbucks logo. Detailed but uses one color

19. Superman logo. recognizable

20. Forest service logo. Simple and show everything about the logo.

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P R O J E C T | LO G O C AT EG O RY: V I SUA L R E SE A R CH (PH OTOS E TC .)

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P R O J E C T | LO G O TO PI C: V I SUA L R E SE A R CH (PH OTOS E TC .)

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P R O J E C T | LO G O PR OJ EC T: WO R D L I S T S

A word list helps you explore ideas. Write every word you can think of that relates to your compay or exhibit. Make sure you fill this page full of words. You may need the help of a thesarus to complete this task. Once the page is full of words take some time to find and mark those words that could be turned into interesting logo sketches.

Lists

Strom:

Capture

rainstorm

precipitation

outburst

tear

howl

drizzle

rain

thunder

Thunderstorm

rage

strike

blast

squall

pour

rainstorm

cloudburst

whrilwind

violence

Books:

records

accounts

balance sheet

paperwork

files

Data

archive

papers

library

document

collections

writings

scrolls

Store:

supply

collection

pile

stock

fund

provision

saving

treasure

wealth

quantity

magazine

treasury

bank

storehouse

hoard

store

save

stockpile

inventory

goods

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P R O J E C T | LO G O: M I N D M A P

Identify interesting connections

1. Storm

2. knowledge

3. Books

4. Weather

5. Travel

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P R O J E C T | LO G O PR OJ EC T: S YM B O L SK E TCH E S

Identify interesting connections

1. caption

2. caption

3. caption

4. caption

5. caption

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AC T I V I T Y | A D O B E I L LUS T R ATO R: A N I N T R O D U C T I O N TO T H E PEN TO O L

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P O N D E R | M O D U L E 03

Hi my name is (Casey) and my favorite dessert is (Eclair).

Why do you conduct research at the begining of a design project?

To begin where you want to go.

What makes a logo good?

Simple

How many ideas were you able to discover through your word lists and mind maps?

A lot but I am bad at draw by hand.

How many of your sketches combine two different objects into a single image?

A lot

What is the most difficult part of coming up with ideas to sketch? How did you work through this difficulty?

Drawing lightening and drawing by hand.

A blockquote can be used to catch a readers attention.Learn about storms and the weather.

Take a photograph of a letter or number at your current location. Crop it and add it to this page with a caption.