Embed Size (px)
Citation preview
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1CASEY HEYREND
Module 07
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
– Antoine de Saint-Exupéry
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 2CASEY HEYREND
AC T I V I T Y | A D O B E I L LUS T R ATO R: T H E T Y PE TO O L A N D CO LO R PA L E T T E S PA R T 01
BaskervilleCochinDidot
ElephantGeorgiaPalatino
Times New Roman
AlexandriaAmerican TypewriterCourier
Rockwell
ArialAvenirComic Sans
FuturaGenevaGill Sans
HelveticaImpactOptima
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 3CASEY HEYREND
AC T I V I T Y | A D O B E I L LUS T R ATO R: T H E T Y PE TO O L A N D CO LO R PA L E T T E S PA R T 02
L E T EET ASR P C
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 4CASEY HEYREND
AC T I V I T Y | A D O B E I L LUS T R ATO R: T H E T Y PE TO O L A N D CO LO R PA L E T T E S PA R T 03
Amicus Motors
Astro Burger
Jack and Jill
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 5CASEY HEYREND
AC T I V I T Y | A D O B E I L LUS T R ATO R: T H E T Y PE TO O L A N D CO LO R PA L E T T E S PA R T 0 4
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 6CASEY HEYREND
AC T I V I T Y | A D O B E I L LUS T R ATO R: T H E T Y PE TO O L A N D CO LO R PA L E T T E S PA R T 05
Amicus MotorsJack
and Jill
Astro Burger
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 7CASEY HEYREND
P R O J E C T | LO G O PR OJ EC T: R EFI N E M EN T S
Best Logos
1. This composition (replace this text with a short description identifying a design principle and how it is used). It has a storm and the title
2. This composition (Has a book and on the book has a storm).
3. This composition (books and having a storm).
Stormy Books
StormyBooks
Stormy Books
1. 2. 3.
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 8CASEY HEYREND
S T U D I O | LO G O PR OJ EC T: B R A N D M A R K- LO G OT Y PE VA R IAT I O N S PA R T 01 O F 02
Stormy Books
Stormy Books
Stormy Books
Stormy Books
SB
Stormy Books
Stormy Books
Stormy Books
1.
5.
2.
6.
3.
7.
4.
8.
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 9CASEY HEYREND
S T U D I O | LO G O PR OJ EC T: B R A N D M A R K- LO G OT Y PE VA R IAT I O N S PA R T 02 O F 02
Stormy Books
Stormy Books
Stormy Books
9.
13.
10.
14.
11.
15.
12.
16.
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 10CASEY HEYREND
S T U D I O | LO G O PR OJ EC T: CO LO R VA R IAT I O N S PA R T 01 O F 02
Stormy Books
Stormy Books
Stormy Books
Stormy Books
Stormy Books
Stormy Books
Stormy Books
Stormy Books
1.
5.
2.
6.
3.
7.
4.
8.
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 11CASEY HEYREND
S T U D I O | LO G O PR OJ EC T: CO LO R VA R IAT I O N S PA R T 02 O F 02
Stormy Books
Stormy Books
Stormy Books
Stormy Books
9.
13.
10.
14.
11.
15.
12.
16.
ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 12CASEY HEYREND
P O N D E R | M O D U L E 07
My favorite color is (Cyan, Red, Black,Blue, and Purple) because it reminds me of (what I like). Ps I can’t have one color.
Which typefaces worked best with your logo? Why?
Calligraphy or serif
Can typefaces have personalities? How?
I think they are genderless. Some may a feel to like a boy or a girl.
What did you learn about value contrast?
They have to look good and not fade into the backgroud
Why do logos usually only use one or two colors?
To kept it simple and not over use of color
To kept it simple and not over use of color
Take a photograph of your favorite color. To be honest I have many favorite colors.
