11
ПРОГНОЗ РЕКЛАМНОГО РЫНКА 2017

"Прогноз рекламного рынка на 2017 год". Алексей Вирко, Havas Media Ukraine

Embed Size (px)

Citation preview

PowerPoint Presentation

2017

Evolution of Ukrainian Advertising MarketAd market share in GDP, % : , ,

Ad market bln. UAH

/ 2016 +10% - +22% +11% +5%- 9/2015+12%

- 2016 2016 (7/2016) : +20,6% StarLight 2016 (8/2016) :+30% : , StarLight, http://detector.media/

10 2016 StarLight , 2016 - 40% StarLight http://detector.media/ 4 2016

StarLight ( ), % 2015 . +35%, - +80%, +28%, -5,5%, +27%, +21%, +30%

http://slm.ua/ru/?s=%D0%BF%D1%80%D0%BE%D0%B3%D0%BD%D0%BE%D0%B7+%D1%80%D1%8B%D0%BD%D0%BA%D0%B0+%D0%BD%D0%B0+20163

= /

,% / * 20 7

4

/

/

,%

2013201420152016F2017F2018FWorld Bank 0%-8%-12%+1%+2%+3%-0,5%-9%-11,5%+2%+2%?+0,4%-8%-12%+1,5%+2,5%+4%/ -3%-12,9%-10,5%+1,5%+2,2%+3,5%

2016 2017-180% : , World Bank

2016 4,5% ( )Source: www.kmu.gov.ua/, http://index.minfin.com.ua/index/infl/?2016 2008-2018F

2017 / +2,5% | +8%+2,5% | +10%+2,5% | +12%+2,2% | +8%+2,2% | +10%+2,2% | +12% +2% | +8% +2% | +10% +2% | +12%

: , World Bank

+8%+10%+12%+2,5%+34,2% +38,7% +43,2% +2,2%+32,2% +36,7% +41,2% +2%+30,9% +35,4% +39,9%

2017 / , 2016 +1,5% +4,5% +21% (+27,7%) ,%+43,2%+30,9%+36,7%

To be continued