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10 Business Ideas
Company name
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By Ana Maria Nevito
Although the company is currently doing great efforts and has brought to life different open source
services, it needs to bring tangible ROI to them
TACKLE 1ST RISK - EMBRACE THE OPEN SOURCE MOVEMENT
01PermID - Creates a unique
reference to a piece of information It helps to link data silo
The potential: + Data to platform = Accuracy
What? A paid support service with PermID where customers can access additional services for the analysis of the data they have linked
How? Thomson Reuters will use underlying data models and tools to provide unique analysis and extract meaningful insights about the data
Why? Customers want to know: What added value can I get from this linked data? applications, visualisations, analytics, predictions, EtcUse of permID Data
to sell supporting services and tools
Pioneered the original open source business model– $1.87 billion in Cash & Investments – $1.49 billion Deferred Revenues, up 14% y/y (11/30/15)
Gives away open source software for free but charges a support fee to those customers who rely on Red Hat for maintenance, support, and installation Source: Contributor. (2014, February 13). Why there will never be another RedHat: The economics of open source.
Who?
02Allows third-party developers to create apps to display on the Eikon screen, distributing them directly and securely to Eikon users
What? Two different revenue models for the App Studio service, as a two sided platform
How? In-house developers and independent software vendors build App then:
1.They post it in App Studio, for a price:
App developers = 100% App price - XX% (Thomson Reuters receives for hosting the application in the store)
- Thomson Reuters buys the application from developers for certain amount of money and then offers the use of the application to its users for a fixed price
Why? Customers want integration of tools from different vendors in one place = Efficiency = Added value
Make App Studio for Eikon the best
financial App store
Google Play downloads are expected to triple by 2020, when the global app market is expected to break the $100 billion barrier
Google Play allows developers to distribute apps. Developers receive 70 percent of the application price, while the remaining 30 percent goes to the distribution partner and operating fees Allows developers to release early versions of apps to a select group of users, as alpha- and beta-testing versions Source:Palumbo, D. (2015, October 23). The sweet symphony of disruption | Vrge strategies.
It works!
03 What? A analytical tools set for applications developers in App Studio
How? Is possible for Thomson Reuters to get the trends in the market of financial applications from analysing downloads, transactions, usage and time spent in the applications contained at the App Studio.
Why? App developers want to measure the success of their launched app, they want to know ways to improve it
Sell analytical reports and tools that are
insightful for application developers
Has In-App Analytics to help understand user behavior and ultimately user value over time.
Who?
Aimed for App Studio Developers
This will allow them to offer a broader array of products and services
TACKLE 2ND RISK - INVEST IN TECHNOLOGY, COLLABORATIONS &
PARTNERSHIPS
04With Catalyst
Fund project build an open
innovation accelerator
What? Create its own accelerator for open innovation for internal and external entrepreneurs
How? With the current Catalyst Fund project ( fosters intrapreneurship) provide foundation for an ecosystem hosting ground to small, innovative fintech firms
Why? The company can get revenue by fostering business ideas creation for start-ups that develop application solutions that can later be sold in the App Studio platform or as other services
ARUP
Created an ecosystem of open innovators = New products, ways of working, saved time & money
Partnering with startups allows them to rapidly move into emerging domains and seize opportunities
For the startup: Arup’s way of working provides a number of benefits, including no demands for equity, the retention of autonomy, and immediate access to clients and markets Source:Open Data Institute (2016) Open enterprise: how three big businesses create value with open innovation. London, UK.
Who?
05Collaboration with
symphony Partnering with a disruptor
to build an enhanced communications platform
What? A collaboration to build an upgraded version of a combined messenger application
How? Thomson Reuters Eikon messenger and Symphony would connect their current messenger base, for a bigger unified network in the messaging platform
Why?Good for users: They want an unified solutions to communicate “one place, any time, and any way” interactions
Good for TR: To increase its market share linking traders across the main global financial markets. Allows to get its products out to a bigger community
BBC & Spotify:The BBC Playlister app on Spotify, enables music fans to enjoy BBC music content from across the broadcaster’s biggest presenters, radio and TV shows Purpose: To reach a specific segment of consumers, utilising each other’s value propositions Results: • Increased demand for content on both Radio 1 and Spotify playlists. • Network effect of the partnership Source: Teresa Turiera & Susanna Cros. (2013, February ). 50 examples of business collaboration.
It Works!
06Lower cost Eikon
software
What? Providing an effective lower cost version from the most appreciated tools at the Eikon Software
How? Choose from the current content of tools in Eikon a efficient low cost and freemium software, suitable for anybody
Non professional users- students/ professors = Freemium model
Low cost = New entrepreneurs and people that at the end only need a few great features from the current Eikon
Why? Customers: Want affordable solutions
Access to unserved market: Is proven that the number of subscriptions have not been growing as much, due to high cost. There is place to reach a bigger share of the market
Money.NetProvides all of the market price data and equity fundamentals (financials, corporate actions, news etc.) using new intuitive technology for 15x less expense
Cost. $95/mo for non-industry users Industry users will have to pay additional professional exchange fees Source: Zeien, L. (2015, August 27). Financial trading data is more accessible with money.Net.
Who?
(more intuitive, efficient, affordable, modern systems)
07Tailor-made
products
What? Individual customisation in Products
How? Allow companies and users to choose the features they want in the software, making it personalised and variable price range
Recognised products: Thomson Reuters Eikon and Thomson Reuters Westlaw (U.S.),making it personalised and variable price range
Why? Customers: Want greater individual customisation. Greater menu of options
Good for TR: To help subscription retention rate and new customers conversion
Cloudera
Software company that provides Apache Hadoop-based software, support and services, and training to business customers. Cloudera's open-source Apache Hadoop distribution, CDH (Cloudera Distribution Including Apache Hadoop), targets enterprise-class deployments of that technology. The price can vary depending on the buyer's specific need
Who?
(Thomson Reuters Eikon andThomson Reuters Westlaw (U.S.))
CNN
From 2015, shows daily stories
Uses the channel to advertise as well (BMW)
Success: • Around themed editions • High increased in views and sharing Source: Flynn, K. (2016, January 27). Snapchat discover One year later: How 23 media companies are building stories for Evan Spiegel. Technology.
Reuters News: By building a Special news Snapchat channel08
What? Develop a special news channel in the Discover feature of snapchat. It needs to have a simple user-friendly design, for easy mobile visualisation
How? Through the snapchat application building an exclusive content channel. The idea is to evolve with the millennial generation
Why? It’s Good for TR
1. it can generate money through a new form of advertising - Partnerships
2. It would improve user visibility – since more users are going to mobile, on the go. Engage new type of audience
Approach a new communication channel
It works!
Limit the access to users to the content in the website and apps
(Specially intended for other publishers)
09
What? A new source of revenue for Reuters News by introducing a subscription model
How? Provide users free access to short version of news and articles in the website and apps, but limit their access unless they pay monthly or daily subscription: • Access to read all articles • Access to use the apps • Download info PDF
Why? It’s Good for TR
High reputation People will pay!
= Recurrent successful revenue
Reuters News to introduce a subscription model
Süddeutsche Zeitung No 1 newspaper in the broadsheet/quality market. Introduced a new business model to tackle the decline in paper sales ( SZplus)
- Provides certain number of stories free to read. After that users are asked to register - and pay
- They have two web versions to choose from: one more laid back, giving the content of the day; the other one more newsy, rotating
Source:Penketh, A., Oltermann, P., & Burgen, S. (2016, August 11). European newspapers search for ways to survive digital revolution. The Guardian.
Who?
Reuters video through Facebook Live & Periscope 10
What? Make use of live streaming platforms to report news around the world
How? Reuters can transmit real time in open platforms like Facebook live and Periscope for breaking headlines or live events worldwide
Why? Users want access of information: “any place, any time, and any way”
Good for TR: It can allow content to reach a bigger audience without prior advertising
Implement the use of Live streaming From Facebook & Periscope
Award-winning agencyPeriscope: Used it to broadcast an interview roundtable for an entertainment client leading into the season premiere of one of their shows. The activation yielded an exceptional number of views with no paid support or prior promotion of the event
Facebook Live: Used it to broadcast an exclusive Q&A session for an entertainment client. The Live videos surpassed all organic benchmarks, with significant increases in reach, interactions, and video Source:Live from Facebook, Periscope & Snapchat: It’s streaming video - 360i digital agency Blog. (2016, March 17).
Who?