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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.

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Tip 5: Know what’s newsworthy to publish.

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Tip 6: Broadcast announcements of products, services, appearances, and events about your

industry.

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Tip 7: Build your brand through blogging.

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Tip 8: Harness power of social media platforms.

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Tip 9: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

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Tip 10: Identify the media outlets (online and offline) you wish to be highlighted in.

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Tip 11: Start reaching out to the publishers, editors and reporters of the outlets you have

identified.

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Tip 12: Get involved in your community.

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Tip 13: Use social media and website traffic to measure your online PR.

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Tip 14: Don't fight with your competitors in public.

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Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double

standard statements.