2016년 회사소개서 en

WITHNUMBERS 2016

With Numbers

Contents

CEO’s Letter

History

Global Business

Korea Business

Media Articles

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Thinking about Numbers

0302 /

Despite intensifying competition, Hyundai Commercial has maintained top-

level asset soundness and is successfully preserving market dominance.

Hyundai Commercial intends to further stabilize its position as a platform

provider. Meanwhile, Hyundai Life has drawn closer to normalizing its

earnings by diversifying sales routes and composing product portfolios that

reflect customer needs. We expect that the strategic alliance with Fubon

Financial Holding Co., a top financial corporation in Taiwan, will enable

Hyundai Life to take a major step forward in the near future.

Hyundai Card·Capital·Life·Commercial have constantly been changing

and remain determined as we once again look out from the starting line

of new endeavors. We are breaking away from traditional methodologies

and switching to a digital way of thinking that will open up new services

and business opportunities. Our corporate identity, which underwent a

significant change in 12 years, and the declaration of the Digital Hyundai

Card brand identity, are especially representative of our new direction and

determination. We expect the challenges of 2016 to be just as exciting as

those faced over the past 12 years.

Hyundai Card·Capital·Life·Commercial are organizations that thrive on

change. Over the past year, we have strived to fundamentally change our

business models as we rise to the challenges and pursue the opportunities

presented by disruptive forces in our industries.

Through the CHAPTER2 campaign, Hyundai Card cultivated plans that will

drive future growth by expanding recruitment channels and improving

customer portfolios. While bolstering existing services, we also developed

the Digital Hyundai Card project by introducing digital elements such

as Lock & Limit, virtual card numbers, PayShot, etc. As our competitors

scrambled to release mobile cards, Hyundai Card established the Traffic

Monitoring Center, which shows the flow of nearly 75 million electronic

transactions. Hyundai Card also established a branch in Silicon Valley,

the first Korean financial corporation to do so, in order to better discern

promising trends and recruit top talent.

With nine overseas operations, Hyundai Capital is leading our global growth.

By planning to establish Hyundai Capital Bank Europe in Germany we will

enhance our commitment to the European market. Next, we plan to set up

financial companies in Brazil and India. As we expand, we will continue to

align our management systems around common standards of ‘One Global

Company’. Until recently, we mostly competed with local players. Now, we

must realize the full international potential of ‘Global Hyundai Capital’.

Vice Chairman·CEO of Hyundai Card·Capital·CommercialChairman of Hyundai Life Board of Directors

Ted Chung

CEO’S LETTER

WITH NUMBERS

Hyundai Card·Capital·Life·Commercial have constantly

challenged the norms of business. In 2015, we

have focused on mapping out a new way of doing

things. Having established the basis for change with

CHAPTER2 campaign, Hyundai Card presented its

own idea of digitalization through the Digital Hyundai

Card project. Instead of following the current trends,

we intend to provide uniquely Hyundai Card digital

experience to customers. Hyundai Capital is thriving

in the global market: we are not only improving on

external growth, but also building a competitive

structure that best fits each country’s environment,

as we prepare for a strong leap forward. Hyundai

Life has showed significant growth in numbers

thanks to channel and product portfolio development.

Through a strategic alliance with Taiwan’s Fubon

Life Insurance, synergy effects are arising in many

different spheres such as asset management

and product development. Hyundai Commercial is

maintaining its growth, especially by expanding its

market dominance in the B2B segment. The Hyundai

Card·Capital·Life·Commercial in 2016 will not be

deterred by boundaries: We will take our missions

further than ever.

WITH NUMBERS

0706 /

1999-2003

1999. 01| Company changes name to Hyundai Capital Co., Ltd.

2001. 07| Hyundai Capital starts auto-leasing business

2001. 08| Hyundai Capital acquires Diners Club Korea

2001. 10| Diners Club Korea changes company name to Hyundai Card Co., Ltd.

2003. 05| Hyundai Card launches Hyundai Card M

2004. 10| Hyundai Capital-GE Capital form joint venture

2005. 01| Hyundai Capital establishes professional volleyball team, the Cheonan Hyundai Skywalkers

2005. 02| Hyundai Card launches the Black

2005. 09| Hyundai Card Super Match 01 Maria Sharapova VS Venus Williams

2005. 10| Hyundai Card-GE Capital form joint venture2006. 02| Hyundai Card launches the Purple

2006. 08| Hyundai Card·Capital open Finance Shop

07| Hyundai Card launches the Red

10| Hyundai Card acquires ISO 27001 certification in information security management systems

01| Hyundai Commercial launches medical equipment finance product| Hyundai Card Art Shelter receives the Red Dot Grand Prize & Gold Prize in IDEA Environmental Design Category

05| Hyundai Capital establishes Hyundai Capital Europe (HCE)

07| Hyundai Commercial launches corporate finance product network loan for Hyundai·KIA joint venture| Hyundai Capital launches credit loan service, Direct Loan

08| Hyundai Card makes partnership with MoMA

10| Hyundai Card launches MY COMPANY

11| Hyundai Card launches Platinum 3 Series

01| Hyundai Capital issues 200 million swiss francs-worth public bonds

02| Hyundai Life is established| Hyundai Capital establishes Hyundai Capital UK (HCUK)

03| Hyundai Card·Capital· Commercial publish PRIDE: 50 ways Hyundai work

06| Hyundai Capital acquires Fitch credit rating of BBB+| Hyundai Capital establishes Beijing Hyundai Auto Finance (BHAF)

09| Hyundai Capital acquires JCR credit rating of A+

10| Hyundai Capital acquires Moody’s credit rating of Baa1

11| Hyundai Capital establishes Hyundai Capital India (HCIN)

01| Hyundai Card Super Concert 01 Il Divo

03| Hyundai Commercial established

07| Hyundai Card·Capital· Commercial launch Career Market system

01| Hyundai Card·Capital launch MY BUSINESS

07| Hyundai Commercial launches corporate finance product, True Partner’s Loan for SMEs

09| Hyundai Capital establishes Hyundai Capital Germany (HCG)

12| Hyundai Card ranks 1st in the National Customer Satisfaction Index in credit cards for the 5th consecutive year

03| Hyundai Card Culture Project 02 John Legend

06| Hyundai Card launches Platinum 2 Series

07| Hyundai Card·Hyundai Capital Dream Realization Project win Gold Prize in IDEA Service Design Category

08| Hyundai Commercial attains KRW 3 trillion in financial assets

11| Hyundai Card launches ZERO| Hyundai Capital launches secured car loan

2007 2009 2011 2013 2014 2015 2016

2004-2006 2008 2010 2012

09| Hyundai Card London Design Festival exhibition| Hyundai Card launches the App Card

11| Hyundai Life acquires ISO 27001 certification in information security management systems

12| Hyundai Card DESIGN LIBRARY is awarded the 2013 DFAA (Design for Asia Award)| Hyundai Capital America (HCA) receives best ranking in JD Power’s Auto Finance Customer Satisfaction Survey

05| Hyundai Card opens TRAVEL LIBRARY

09| Hyundai Life launches an exclusive online shopping mall for insurance products

11| Hyundai Card receives the 22nd Korean Ethical Management Award grand prize| Hyundai Life launches ZERO MAX

06| Hyundai Life forms strategic alliance with Taiwan’s Fubon Life Insurance| Hyundai Capital America (HCA) is awarded 2015 Adam Smith by US Treasury Today08| Hyundai Card opens CARD FACTORY

09| Hyundai Card MUSIC LIBRARY receives Seoul Architect Award grand prize

10| Hyundai Card declares Digital Hyundai Card, and launches Lock&Limit service| Hyundai Card receives Minister’s Prize by Ministry of Science, ICT and Future Planning for 2015 Korean ICT Innovation Category

12| Hyundai Card launches Digital Hyundai Card - virtual card number service| Beijing Hyundai Auto Finance (BHAF) acquires ISMS (information security management system) ISO 27001 certification| Hyundai Capital receives 2015 Government Prize for Creation of Jobs by Ministry of Employment and Labor

03| Hyundai Capital issues Green Bond (USD 500 million)| Hyundai Card Culture Project 21 Jean Paul Gaultier Exhibition| Hyundai Card opens Channel Hyundai Card| Hyundai Commercial selected by Ministry of Employment and Labor as Top 100 Firm for Creation of Jobs in 2015

04| Hyundai Card opens Gwangju 1913 Songjeong Station Market Revitalization Project

01| Hyundai Life launches ZERO

02| Hyundai Card opens DESIGN LIBRARY| Hyundai Card launches Hyundai Card X E-mart collaboration on kitchen utensils brand, OYSTER

05| Hyundai Card publishes DESIGN without WORDS| Hyundai Card-Kia Motors launch concept car My Taxi exhibition| Hyundai Capital establishes Hyundai Capital Brazil (HCB)

07| Hyundai Card CHAPTER2| Hyundai Capital completes Skywalkers multi- base camp, CASTLE OF SKYWALKERS

01| Hyundai Capital UK (HCUK) becomes the first Korean finance company to issue ABS| Hyundai Commercial launches the Industrial Lease product

03| Hyundai Card My Taxi is awarded gold in the iF Design Awards| Hyundai Card designs Jeju Island’s bus stops and systematizes its bus routes

04| Hyundai Card·Hyundai Capital open Bongpyeong Market Revitalization Project| Hyundai Capital establishes Hyundai Capital Canada (HCCA)

01| Hyundai Capital acquires S&P credit rating of A-

03| Hyundai Card selected by Ministry of Employment and Labor as Top 100 Firm for Creation of Jobs| Hyundai Card launches Korea's first integrated application, App Card

04| Hyundai Card design exhibition at Milan Design Week

05| Hyundai Card Super Concert 20 Paul McCartney| Hyundai Card opens MUSIC LIBRARY & UNDERSTAGE| Hyundai Card launches E-mart e card

01| Hyundai Life launches the Korea’s first Western·Oriental medicine health insurance

02| Hyundai Capital Skywalkers wins 2015- 2016 Professional Volleyball V League| Hyundai Capital launches personal loans for the Genesis and the K9| Hyundai Capital launches My Style Installment program| Beijing Hyundai Auto Finance (BHAF) issues first ABS (CNY 1.5 billion)

Our international business wing is set on enhancing

its global presence by reinforcing internal stability and

scale. Hyundai Capital is operating at nine different

countries worldwide and is competing with local

financial corporations. By the end of 2015, Hyundai

Capital America (HCA), Hyundai Capital UK (HCUK),

Beijing Hyundai Auto Finance (BHAF), and Hyundai

Capital Canada (HCCA) operations have surpassed

KRW 38.9 trillion in financial assets. In 2016, Hyundai

Capital Bank Europe is expected to open in Germany,

and therefore growth will accelerate even faster with

a related support system establishment underway.

We have established the Global Business Division

which overlooks from global strategy to business

management, HR, and corporate structure. We have

established the Global Career Band and the Global

Rotation program to promote global human resources

exchange. These are believed to beef up our global

competitiveness as ‘One Global Company’.

WITH NUMBERS

GLOBAL

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11 Hyundai Capital AustraliaCorner of 394 Lane Cove Road & Hyundai Drive Macquarie Park NSW, 2113, Sydney Australia

12 Hyundai Card, Hyundai Capital& Hyundai Commercial Headquarters3, Llisadangdae-ro, Yeongdeungpo-gu Seoul, Korea

7 Hyundai Capital EuropeTower 185 Level 22~24F, Friedrich-Ebert-Anlage 35-37, 60327 Frankfurt a. M., Germany

10 Hyundai Capital BrazilAv. das Nações Unidas, 14,171, 24 andar, Torre Crystal, Vila Gertrudes CEP: 04794-000, San Paulo, Brazil

9 Hyundai Capital India5th Floor, Corporate One, Plot No. 5, Non-Hierachical Commercial Centre, Jasolar, New Delhi 110 025, India

8 Hyundai Capital Russia5th Floor, North Tower Business Center, 10, Testovskaya St., Moscow 123317, Russia

Hyundai Capital America HQ1

3161 Michelson Drive. Suite 1900Irvine, CA 92612, U.S.A

HCA’s HQ2 in Newport Beach, CA

1

HCA’s Customer Support Center in Dallas, TX

2

HCA’s Customer Support Center in Atlanta, GA

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Hyundai Capital Canada123 Front street West, Suite 1000,Toronto, Ontario M5J2M3, Canada

4 Hyundai Capital UK86 Station Road, Redhill, Surrey, RH1 1SR, United Kingdom

6

Beijing Hyundai Auto Finance16th Floor, Guancheng Building, NO. 12, Taiyanggong Zhonglu, Chaoyang District, Beijing, China

5

HYUNDAI CAPITALAMERICA

HYUNDAI CAPITALCANADA

Headquartered in Irvine, CA, Hyundai Capital America is a top-10 U.S. auto-finance company and jointly-owned subsidiary that supports the financial services needs of Hyundai Motor America and Kia Motors America. Through the Hyundai Motor Finance® and Kia Motors Finance® brands, the company provides financial products to Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing, as well as indirect vehicle financing for retail and lease customers. Through its subsidiary, Hyundai Protection Plan, HCA offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan™ and Power Protect® brands. Hyundai Capital America was founded in 1989 and, as of 2016, serves over 1.5 million customers and over 1,600 dealers nationwide, and has over $25 billion in assets. In addition to its two offices in Orange County, CA, Hyundai Capital America has customer support centers in Atlanta and Dallas. Kia Motors Finance is the registered trademark of Kia Motors America, Inc. and is used with permission.

Hyundai Capital Canada Inc. (HCCA) is the newest financial services subsidiary of Hyundai Motor Group. Founded in April 2014 and commenced business operations in January 2015, the company is headquartered in Toronto, Ontario, and operates under our service brands Hyundai Motor Finance and Kia Motors Finance. The company became an exclusive lease provider of Hyundai & Kia vehicles by February 2015 and continues to offer financial products tailored to meet the needs of Hyundai and Kia dealerships and customers. With over 85 employees, HCCA is committed to driving growth in the Canadian market through brand value and product excellence.

Date of Establishment 1989.09

Location3161 Michelson Drive, Suite 1900, Irvine, CA 92612, United States


Location123 Front Street West, Suite 1000, Toronto, Ontario M5J2M3, Canada

Descriptions above provided for your information only. Our goal is for the contents to be accurate. However, due to rapid changes occurring in the programs, products and services offered in HCA’s industry, the information presented may change at any time, in whole or in part, with or without notice, and HCA assumes no liability for your reliance on this information.* Hyundai Protection Plan Florida, Inc. in Florida, and doing business as Hyundai Capital Extended Services in California.

PRODUCTS

Consumer Finance

New Car Loans The retail financing products of Hyundai Motor Finance and Kia Motors Finance (collectively HCA) provide an opportunity for customers to get into a new Hyundai or Kia. Our retail solutions include standard and subvened rates

New Car Leases HCA offers lease terms ranging from 24 to 60 months with low-mileage and single-pay lease options

Balloon Retail The Balloon Retail product allows customers to experience the benefits of both leasing and ownership, with shorter trading cycles than traditional retail products

Hyundai Select and Kia XChange

Available in select states, this unique retail financing product combines the benefits of retail and lease to create another finance option for customers. It features lower monthly payments compared to a standard retail product of the same term, but allows customers to build equity toward a future purchase or lease

Used Car & CPO Loans

HCA offers subvened, like-new financing for CPO inventory, including extended-term financing. We provide generous advances and competitive flats

Dealer Finance Floorplan Financing

When dealers floor plan with HCA, they become one of our Elite dealers and enjoy inventory financing features such as competitive rates and favorable retail bonus incentives, as well as a number of exclusive promotions

Working Capital and Real Estate

Whether a dealer is building from the ground up, renovating, or seeking new property, they have access to a dedicated commercial sales team and credit experts who specialize in helping them with all their financing needs

Vehicle Protection Products (offered by HCA’s subsidiary, Hyundai Protection Plan, Inc. (HPP)* under the Hyundai Protection Plan and Power Protect brands)

Mechanical Coverage

HPP offers three mechanical coverage products, Vehicle Service Contracts, Certified Pre-Owned Wrap, and Term Protection Plus

Pre-paid Maintenance

Customers who wish to pay in advance for regular vehicle maintenance can select one of three pre-paid maintenance plans to help keep their vehicles running well and in compliance with the factory warranty

Damage Care HPP offers Damage Care products to protect against unforeseen damage, including Excess Wear and Use as well as Tire and Wheel, Dent and Ding, and Windshield Repair, and overall Appearance Protection products

Loss & Theft HPP offers products designed to cover what traditional insurance does not, like Guaranteed Asset Protection (GAP), Theft Protection, and Key Replacement Protection

Auto Finance Lease (Subvented, Standard, Single-Pay)

Increases trade cycle for OEMs and dealers/Provides consumers with low monthly payments

Retail Loan (New/Used)

Competitive rates and terms providing dealers a solution for prime and near prime consumers

Fleet Loan Lease and loan programs for small business operating 3 or more vehicles

Dealer Finance Floorplan Financing(New/Used)

Inventory finance program supporting OEM and dealer sales with dealer benefits tied to retail and lease penetration

Equipment/Capital/Real Estate Financing

Term loans supporting dealer purchases or improvements including expansion and imaging

PRODUCTS

1312 /

BEIJING HYUNDAI AUTO FINANCE

HYUNDAI CAPITALUK

Beijing Hyundai Auto Finance Co., Ltd (BHAF) is a leading auto finance company in China. Founded in June 2012, BHAF is a joint venture among Hyundai Capital Service, Beijing Automobile Investment Co., Ltd., Beijing Hyundai Motor, and Hyundai Motor Co., Ltd. This strategic relationship has enabled rapid growth in recent years.In addition to providing financing solutions for imported Hyundai and Kia products, BHAF works with the Beijing Hyundai Motor Company, Dongfeng Yueda Kia, and Beijing Automotive Investment Co., Ltd. Current business includes New Car Retail Loans, Used Car Loans, and Wholesale Financing. BHAF achieved profitability in 2013 and doubled its capital in 2014. In 2015, BHAF’s financial contract volume increased by more than 50% and its balance of loans increased by more than 70%; all while maintaining top-notch risk management. It became certified to ISO27001 (Information Security Management) and successfully issued its first asset-backed security (ABS) in early 2016.


Location16th Floor, Guancheng Building, No.12, Taiyanggong Zhonglu, Chaoyang District, Beijing, China (100028)

Hyundai Capital UK Ltd. (HCUK) is a captive finance company which commenced trading on 2nd July 2012. It is a joint venture among Santander Consumer UK, Hyundai Capital Services Korea, Kia Motors UK and Hyundai Motors UK. It operates under two consumer facing brands – Hyundai Finance and Kia Finance – to provide both retail and wholesale finance to over 320 Hyundai and Kia franchised dealers in the UK.


Location86 Station Road, Redhill, Surrey RH1 1SR, United Kingdom

Auto Finance New Car Retail Loan

Convenient and easy way to purchase new cars, with various kinds of products for customers

Used Car Loan Faster, easier and more flexible way to purchase used cars

Wholesale Finance

Provide short-term loan for dealers' vehicle wholesale, ensure their cash liquidity

PRODUCTS

Auto Finance Personal Contract Purchase(PCP)

A way for retail customers to fund a new or used vehicle via monthly payments with a range of flexible options at the end of the agreement

Conditional Sale A way for retail customers to fund a new or used vehicle via monthly payments with ownership passing once the final payment is made

Wholesale Finance

Providing the franchised dealer networks of OEM partners with funding for stock and demonstrators, a vital component in the distribution of new cars in the UK

PRODUCTS

1514 /

EMERGING MARKETS

HYUNDAI CAPITAL RUSSIADate of Establishment 2011.05

Location5th Floor, North Tower Business Center, 10, Testovskaya St., Moscow 123317, Russia

ServicesFinancial consulting for Hyundai Motor Company and Kia Motors

HYUNDAI CAPITAL BRAZIL


LocationAv. das Nações Unidas, 14.171, 24 andar, Torre Crystal, Vila Gertrudes CEP: 04794-000, San Paulo, Brazil


HYUNDAI CAPITAL INDIA


Location5th Floor, Corporate One, Plot 5, Non-Hierarchical Commercial Centre, Jasolar, New Delhi 110 025, India


HYUNDAI CAPITAL AUSTRALIA


LocationCorner of 394 Lane Cove Road & Hyundai Drive Macquarie Park NSW, 2113, Sydney Australia


Hyundai Capital is swiftly establishing footprints in emerging markets including Russia, Brazil, and India. There is great potential in these emerging markets, which suffer from underdeveloped offerings in installment plans. Starting with financial consulting, Hyundai Capital hopes to rise as a strong player in installment financing in these regions.

HYUNDAI CAPITALEUROPE

Hyundai Capital Europe (HCE) was established in 2010 and is located in the heart of Frankfurt am Main, Germany. HCE holds two major business segments under one umbrella. The first segment is an in-house business consultancy for Hyundai Motor Europe and Kia Motors Europe, including their subsidiaries across Europe, in regards to all auto finance business areas. The other segment relates to HCE establishing a captive bank for both brands of the Hyundai Motor Group (Kia and Hyundai) in various European markets. The starting point is the German market, where HCE will provide a full portfolio of auto finance products to both brands and their respective dealer networks. HCE will utilize the brand names “Kia Finance” and “Hyundai Finance” to the general public.Operating from the financial center of Germany, Hyundai Capital has created a unique working environment in Europe, accommodating more than 14 different nationalities in one motivated and ambitious team.Although the company is registered as “Hyundai Capital Services Deutschland GmbH”, this will be renamed in 2016 to “Hyundai Capital Bank Europe GmbH”; the title “Hyundai Capital Europe” is currently used as the official business name.


LocationTower 185 Level 22-24, Friedrich-Ebert-Anlage 35-37, 60327 Frankfurt am Main, Germany

Auto Finance Wholesale Financing

Providing funding for stock cars and demonstrators (new and used vehicles) to the dealer network of Hyundai and Kia

Retail Financing Offering a wide portfolio of loan- and leasing-products for new and used cars to private and commercial customers

Insurance Offering insurance products related to financial products (Payment Protection Insurance, GAP-insurance) as well as related to vehicles (motor insurance) to private and commercial customers

Consulting In-house Consultancy in Auto Finance

Providing fully-fledged consulting- and advisory-services paired with tailored automotive financing solutions

PRODUCTS

1716 /

Hyundai Card·Capital·Life·Commercial have stepped

ahead in not only the products, but also in design,

marketing, branding, corporate culture as well as

CSR, and created market trends. In order to do

so, we break down the framework that we have

constructed. Our main businesses, such as credit card,

auto finance, consumer finance, corporate finance,

and others, have been setting new grounds of

finance business. Through the success of CHAPTER2

and Digital Hyundai Card, Hyundai Card is facing a

new growth paradigm. Hyundai Capital is increasing

market dominance by expanding its joint marketing

services for new car purchases. Assets have increased

by 7.3%, reaching KRW 21.8 trillion compared to that

of last year. Hyundai Life, challenging stereotypes in

the insurance industry, is launching new products

through various sales networks and is raising its

market profile. In 2016, we aim to continue this

exciting challenge around the digital theme, and go

beyond finance.

WITH NUMBERS

SEOUL KOREA

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Incheon OfficeHyundai Life869, Gyeongwon-daero, Nam-gu, Incheon

Suwon OfficeHyundai Card·Capital·Life·Commercial 141, Jungbu-daero, Paldal-gu, Suwon-si, Gyeonggi-do

Wonju OfficeHyundai Life63, Jungang-ro, Wonju-si, Gangwon-do

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Headquarter 1Hyundai Card·Capital·Commercial3, Uisadang-daero, Yeongdeungpo-gu, Seoul

Headquarter 2Hyundai Card·Capital·Commercial3, Gukhoe-daero 66-gil, Yeongdeungpo-gu, Seoul

Headquarter 3 & Hyundai Card CARD FACTORYHyundai Card·Capital·Commercial 18, Uisadang-daero, Yeongdeungpo-gu, Seoul

Hyundai Life HeadquarterHyundai Life57, Yeouinaru-ro, Yeongdeungpo-gu, Seoul

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8Hyundai Card DESIGN LIBRARYHyundai Card31-18, Bukchon-ro, Jongno-gu, Seoul

9 Hyundai Card MUSIC LIBRARY & UNDERSTAGEHyundai Card246, Itaewon-ro, Yongsan-gu, Seoul

11 Vinyl & Plastic by Hyundai CardHyundai Card248, Itaewon-ro, Yonsan-gu, Seoul

Hyundai Card TRAVEL LIBRARYHyundai Card18, Seolleung-ro 152-gil, Gangnam-gu, Seoul

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Storage by Hyundai CardHyundai Card248, Itaewon-ro, Yonsan-gu, Seoul

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Gwangju OfficeHyundai Card·Capital·Life·Commercial 80, Sicheong-ro, Seo-gu, Gwangju

Ulsan OfficeHyundai Card·Capital·Commercial178, Samsan-ro, Nam-gu, Ulsan

Busan OfficeHyundai Card·Capital·Commercial155-1, Bujeon-dong, Busanjin-gu, Busan

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7 Daebang OfficeHyundai Card·Capital·Life24, Boramae-ro 5ga-gil, Dongjak-gu, Seoul

5 Yeongdeungpo OfficeHyundai Card·Capital·Life188, Yeongdeungpo-ro, Yeongdeungpo-gu, Seoul

Hongik OfficeHyundai Card·Capital·Commercial161, Yanghwa-ro, Mapo-gu, Seoul

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Daejeon OfficeHyundai Card·Capital·Commercial 55, Dunsan-ro, Seo-gu, Daejeon

Daegu OfficeHyundai Card·Capital·Commercial 298, Jungang-daero, Jung-gu, Daegu

Hyundai Capital Castle of SkywalkersHyundai Capital45-1, Seogyang-gil, Jiksan-eup, Seobuk-gu, Cheonan-si

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2120 /

2322 /

2,415Unit: Billions of KRW

Operating Revenue

Operating Income

Net Income

Assets

Shareholders' Equity

2015

26,529

2,415

1,868

133,514

24,940

2012

25,256

2,372

1,943

112,523

21,923

2013

25,275

2,199

1,632

115,209

23,661

2014

26,180

3,000

2,235

123,974

25,554

2011

24,083

3,242

2,386

108,519

19,967

Financial Highlights

133,514

FINANCIAL HIGHLIGHTS

Unit: Billions of KRW

2015 Operating Income


2015 Assets

With its top-level asset soundness and membership

loyalty, Hyundai Card maintains its high brand

awareness and provides colorful lifestyle experiences

to its customers. Hyundai Card’s profits in 2015

faltered slightly compared to those of the previous

year, but its customer portfolio is improving. There

have been developments in the Digital Hyundai Card,

such as Lock & Limit, virtual card numbers, PayShot

and more, displaying Hyundai Card’s distinguished

service.

Unit: KRW

Assets

Cash and bank deposits

Securities

Card assets

Property and equipment

Other assets

Liabilities

Borrowings

Other liabilities

Shareholders' equity

Share capital

Capital surplus

Accumulated other comprehensive

income

Retained earnings

2014 (20th)

12,397,419,657,449

200,725,306,564

740,771,202,540

10,549,896,972,421

356,430,315,397

549,595,860,527

9,842,038,831,605

7,930,126,733,953

1,911,912,097,652

2,555,380,825,844

802,326,430,000

57,704,443,955

(40,118,183,826)

1,735,468,135,715

2015 (21th)

13,351,438,223,400

538,767,020,609

461,695,184,011

11,406,586,971,982

350,603,820,945

593,785,225,853

10,857,406,115,275

9,117,883,918,633

1,739,522,196,642

2,494,032,108,125

802,326,430,000

57,704,443,955

-38,384,103,955

1,672,385,338,125

Consolidated Statements of Financial Position

Unit: KRW

Operating revenue

Operating expenses

Operating income

Non-operating income

Non-operating expenses

Income before income tax

Income tax expense

Net income

Other comprehensive income

Total comprehensive income

2014 (20th)

2,617,995,016,536

2,317,971,838,258

300,023,178,278

1,933,117,814

1,596,198,671

300,360,097,421

76,846,076,646

223,514,020,775

(34,261,450,264)

189,252,570,511

2015 (21th)

2,652,891,366,256

2,411,396,594,951

241,494,771,305

1,879,606,150

2,854,400,576

240,519,976,879

53,758,324,167

186,761,652,712

1,734,079,871

188,495,732,583

Consolidated Statements of Comprehensive Income

2524 /

PRODUCTS

Ted Chung CEO

Sukjoon WonDirector

Jonghoon WonNon-standing Director

Chunsoo HanNon-standing Director

Denis HallOutside Director

Ryan ZaninOutside Director

Junghan KooOutside Director

Jaeyoun LeeOutside Director| Audit Committee Member

Seonghoon Jeon Outside Director| Audit Committee Member

Jeeman Jung Outside Director| Audit Committee Member

Ted Chung CEO | Vice Chairman

Yoono Hwang Head of Corporate Service Division | Executive Vice President

Byungdoo Kim Head of Finance Division | Executive Vice President

Sukjoon Won Head of Card Business Division | Senior Vice President

Jungin Kim Head of Strategic Planning Division | Senior Vice President

Sanghyun WooHead of Business Legal Dept. | Senior Vice President

Sungwon Jin Head of Operation Division | Vice President

Meeyoung Lee Head of Brand Division | Vice President

Hyunjoo Kim Head of Risk Division | Vice President

Gunwoo Kim Deputy Head of Corporate Service Division(IT) | Vice President

Jaewon Lee Deputy Head of Strategic Planning Division & Head of Business Innovation Dept. | Vise President

Byeongku Jeon Deputy Head of Corporate Service Division(Finance) | Vice President

Kihwa Jang Deputy Head of Card Business Division | Director

Jooyun Lee Deputy Head of Strategic Planning Division(Digital) | Director

Yoonseok Lee Head of HR Dept. | Vice President

Sungmoon Kim Head of Audit Dept. | Vice President

Sungchul Kim Head of Brand Dept. 1 | Vice President

Sungweon Choi Head of Corporate Service Dept. | Vice President

Jongyoon Kim Head of Digital Business Dept. | Director

Jinbong Han Head of Operation Planning Dept. | Director

Byungsik Jang Head of Card Finance Dept. | Director

Deokhwan Kim Head of Financial Business Development Dept. | Director

Hwanjun Yang Head of IT Innovation Dept. | Director

Hyunwoong Park Head of Corporate Finance Risk Management Dept. | Director

Jungwon Lee Head of UX&Design Lab Dept. | Director

Samwook Moon Head of Product Marketing Dept. | Director

Eric Jun Head of Information Security Dept. | Director

Kunbai Hong Head of Corporate Management Dept. | Director

Moonjoo Do Head of Strategic Planning Dept. | Director

Youngil Jeon Head of Card Sales Dept. | Director

Changhyun Cho Head of CLM Dept. | Director

Soojung Park Head of Digital Development Dept. | Director

Minsik Park Head of Digital Planning Dept. | Director

David Stippich Finance Representive | Director

Byeongseo Chae Deputy Head of Business Legal Dept. | Director

Junkeun Lee Deputy Head of Audit Dept. | Director

DIRECTORS EXECUTIVES

DIRECTORS & EXECUTIVES

Premium Card the Black

the Purple

the Red

Invitation Only

Made for Success

The Hottest Premium

Point Card M·M2·M3 Edition2

T3 Edition2

M CHECK

M HYBRID

Mighty point card

Travel and mileage card

Check card with which you can accumulate M points

Hybrid card with which you can accumulate M points

Discount Card X·X2·X3 Edition2

ZERO

Discount card that gives you more reward, the more you swipe it

Discount card with no preconditions

Cash Back Card X CHECK

X HYBRID

Check card with which you can accumulate X cash back

Hybrid card with which you can accumulate X cash back

Business Operation Card

MY BUSINESS Financial service for private business owners

Corporate Card MY COMPANY Corporate solution that offers more than a corporate card

2726 /

2015 has been the most active year for Hyundai

Capital: Breakthroughs in global business, beefing up

auto finance market dominance and the successful

development of private lease model. Operating profits

increased by 5.3% compared to the previous year,

reaching KRW 339.1 billion, while net profits for the

same year increased by 16.4%, reaching KRW 276.7

billion. Having secured unequaled status in consumer

finance such as auto and credit loans, Hyundai Capital

is expanding its presence to corporate finance sector.

We aim to expand supplementary rental services

beyond the auto sector for the next-generation

growth.

3,391Unit: Billions of KRW

Operating Revenue

Operating Income

Net Income

Assets


2014

30,118

3,219

2,377

225,387

34,376

2012

35,417

5,947

4,367

219,073

30,398

2013

32,164

4,291

3,914

223,890

32,530

2011

33,284

6,607

5,074

219,189

26,565


243,076




2015 Assets

2015

29,391

3,391

2,767

243,076

34,949


Unit: KRW

Operating revenue

Operating expenses

Operating income




Income tax expense

Net income



2014 (22th)

3,011,804,014,024

2,689,932,991,688

321,871,022,336

41,042,209,014

31,929,322,152

330,983,909,198

93,278,626,824

237,705,282,374

-53,022,272,744

184,683,009,630


2015 (23th)

2,939,138,244,253

2,600,049,039,192

339,089,205,061

37,198,649,260

4,450,222,789

371,837,631,532

95,123,686,927

276,713,944,605

19,458,765,158

296,172,709,763

Unit: KRW

Assets


Securities

Loans receivable

Installment financial assets

Lease receivables

Leased assets


Non-current assets held for sale

Other assets

Liabilities

Borrowings

Other Liabilities

Shareholders' equity

Share capital

Capital surplus

Accumulated other comprehensive income

Retained earnings

2014 (22th)

22,538,707,615,399

1,594,736,030,423

272,563,644,048

9,584,209,130,099

6,502,794,012,989

2,685,208,438,340

1,189,753,784,306

248,322,131,812

461,120,443,382

19,101,141,266,816

17,461,729,956,803

1,639,411,310,013

3,437,566,348,583

496,537,175,000

407,539,066,885

-64,595,355,009

2,598,085,461,707

-


2015 (23th)

24,307,583,338,462

1,624,064,678,705

320,999,273,589

8,492,109,984,384

8,861,006,460,585

2,630,653,267,646

1,466,754,759,062

253,213,116,458

658,781,798,033

20,812,697,208,411

19,401,429,898,902

1,411,267,309,509

3,494,886,130,051

496,537,175,000

407,539,066,885

-45,266,968,152

2,629,078,636,151

6,998,220,167

2928 /

PRODUCTS

Ted Chung CEO

Yoono Hwang Director

Jonghoon WonNon-standing Director

Byungchul ChoiNon-standing Director

Gergely Zaborszky Outside Director

Duncan Berry Outside Director

Sangmin Shin Outside Director

Sungbin Chun Outside Director| Audit Committee Member

Sooyoung Kwon Outside Director| Audit Committee Member

Hongbum KimOutside Director| Audit Committee Member

Ted Chung CEO | Vice Chairman Yoono HwangHead of Corporate Service Division | Executive Vice President

Byungdoo KimHead of Finance Division | Executive Vice President

Byeonghee Kim Commercial Finance General Executive | Senior Vice President


Sanghyun Woo Commercial Finance Representative | Senior Vice President

Sungwon Jin Head of Operation Division | Vice President

Meeyoung Lee Head of Brand Division | Vice President


Byunghui Lee Head of Auto Business Division | Vice President

Sanmin Koh Head of Global Business Division | Vice President

Gunwoo Kim Deputy Head of Corporate Service Division(IT) | Vice President

Jaewon Lee Deputy Head of Strategic Planning Division | Vice President

Byeongku Jeon Deputy Head of Corporate Service Division(Finance) | Vice President

Paul SkiadasDeputy Head of Global Business Division | Director

Jooyun Lee Deputy Head of Strategic Planning Division(Digital) | Director



Sungchul Kim Head of Brand Dept. 1 | Vice President

Kyochang Lee Head of BHAF | Vice President

Sungweon Choi Head of Corporate Service Dept. | Vice President

Hyunseok Shin Head of Volleyball Support Dept.

Waller Blackwell Head of Global Risk Dept. | Director

Jinbong HanHead of Operation Planning Dept. | Director

Seokhwan Kim Head of Financial Business Development Dept. | Director


Sungwook Kwon Head of Capital Finance Dept. | Director

Mieun Kim Head of Global HR Dept. | Director

Seungheon Baek Head of Commercial Finance Dept. | Director

Soyoung Lee Head of Capital Risk Management Dept. | Director


Chiwhan Yoon Head of Global Strategy & Marketing Dept. | Director

Jungwon Lee Head of UX&Design Lab | Director


Seokbin Ko Dealer Service Division(HCA) | Director

Sungjoon Kim Head of Used Car Business Dept. | Director

Kunbai Hong Head of Corporate Management Dept. | Director


Kyoungwon Woo Risk Division(BHAF) | Director

Donglim Shin Head of Global Finance Dept. | Director

Huntae Kim Head of HCR | Director

Soojung Park Head of Digital Development Dept. | Director

Minsik Park Head of Digital Planning Dept. | Director

Kijeong Cheon Head of Western Seoul Regional HQ | Director

David Stippich Finance Representive | Director



Amit GargDeputy Head of Global Risk Dept. | Director



Auto Finance New Car Installments Loan

Used Car Loan

Direct Used Car Loan

Lease·Rent Car

Convenient and easy way to purchase new car

Most inexpensive way to purchase used car

Discounted interest rate for purchase of used car

Less burdensome car purchase and easier maintenance

Private Finance Credit Loan

Car Secured Loan

Housing Mortgage Loan

Loan for Lease

u-Bogeumjari Loan of Korea Housing Finance Corporation(KHFC)

Easy and fast credit loan without complex procedures

Owner-driver exclusive loan given preference over credit loan

Fast mortgage loan with high credit line of up to 85% of market value

Lease fund utilizing up to 80% of deposit

Housing mortgage loan with long-term fixed interest rate designed by KHFC

Corporate Finance Corporate Loan

Corporate Lease

Customized financing to assist company investment and growth

Customized facilities lease according to company scale and specialty

3130 /


-455

71,051




2015 Assets


Operating Revenue

Operating Income

Net Income

Assets


2015

15,267

-455

-484

71,051

3,556

2014

10,619

-721

-869

48,340

1,922

2012

9,997

-403

-320

39,133

2,557

2013

7,262

-397

-315

41,113

1,694

2011

11,501

53

45

34,382

1,660


In 2015, Hyundai Life focused on developing the

basic strengths necessary for growth. Operating

income increased by a large margin thanks to the

diverse sales routes and consolidation of product

competitiveness, with total assets increasing

from KRW 4.8 trillion to KRW 7.1 trillion. Various

other indicators have marked improvements, and

we anticipate progress in overall performances.

Alongside Hyundai Life’s signature product, the Zero

Series, products such as Western·Oriental medicine

health insurance – the first in the field – and Variable

Universal Whole Life Insurance – our first joint work

with Fubon Life Insurance – have contributed to our

portfolio diversification.

Unit: KRW

AssetsCash and cashable assetsFinancial assets at fair value through profit or lossAvailable-for-sale financial assetsHeld-to-maturity financial assetsLoans and other receivablesDerivative assets for hedge fundsProperty and equipmentIntangible assetsInvestment assetsCurrent tax assetsUnamortized acquisition costsOther assetsSeparate account assetsNon-current assets as held for saleLiabilitiesInsurance contract liabilitiesPolicy equity adjustmentFinancial liabilities at fair value through profit or lossBorrowingsOther financial liabilitiesLiabilities of derivative securities for hedging purposesProvisionsDefined benefit liabilityOther LiabilitiesSeparate account liabilitiesShareholders' equityShare capitalCapital surplusAccumulated other comprehensive incomeRetained earnings (Accumulated deficit)

2014 (12th)4,833,970,619,267

342,843,324,67132,707,466,625

287,558,503,9311,041,945,002,5972,443,262,542,334

-30,695,369,72634,140,413,463

249,882,894,5466,615,567,067

121,946,052,4108,603,775,314

233,769,706,583-

4,641,802,746,9823,964,812,913,861

4,892,523,134829,940,000

164,743,772,21242,453,056,9761,396,007,234

2,601,088,83916,912,965,02326,138,608,143

417,021,871,560192,167,872,285195,558,010,000146,745,585,094-11,401,619,923

-138,734,102,886

2015 (13th)7,105,134,707,5141,284,554,162,985

-

245,933,965,2761,340,079,499,9533,118,684,449,258

1,375,953,95826,853,582,60228,327,008,691

212,787,666,0305,925,335,240

142,223,715,0888,357,229,046

651,198,658,47938,833,480,908

6,749,521,692,3584,662,725,116,219

4,332,045,643-

187,739,866,86956,811,348,804

1,489,840,221

3,947,800,23720,172,012,10129,629,556,126

1,782,674,106,138355,613,015,156380,603,010,000174,582,481,559-12,372,900,957

-187,199,575,446


Unit: KRW

Operating revenueOperating expensesOperating incomeNon-operating incomeNon-operating expensesIncome before income taxIncome tax expenseNet incomeOther comprehensive incomeTotal comprehensive income

2014 (12th)1,061,856,522,5881,133,909,456,228

-72,052,933,640586,384,780

4,799,310,192-76,265,859,05210,653,793,523

-86,919,652,57510,020,143,173

-76,899,509,402

2015 (13th) 1,526,691,822,417

1,572,145,243,911-45,453,421,494

374,283,7943,386,334,860

-48,465,472,560-

-48,465,472,560-971,281,034

-49,436,753,594


3332 /

Insurance for ‘Me’

Hyundai Life ZERO Cancer

Hyundai Life ZERO Adult Disease

Hyundai Life ZERO Accident

Hyundai Life ZERO Facial Health

Hyundai Life ZERO Western·Oriental Care

Medical expenses for both diagnosis and treatment of cancer

Medical expenses for both diagnosis and treatment of adult diseases found in the five key organs

Medical expense for treating injury and rehabilitation from disabilities

Medical expense for dental care and treatment of facial illness & disabilities

First-of-its kind in protecting both western and oriental care

Insurance for my family

Hyundai Life Whole Life

Hyundai Life Whole Life - Advance Pay Type

Hyundai Life Whole Life Insurance-Livelihood Cost Type

Hyundai Life Variable Universal Whole Life

Hyundai Life Term Insurance

Hyundai Life VIP Term Insurance

Hyundai Life Children’s Insurance

Protection for families in the event of death of the insured

Protection for families in the event of death of the insured and up to five cases of severe illness of the insured

Protection for death of the insured and 50% of the premium paid in advance over 10 years of time as livelihood cost

Protection for families in the event of death of the insured, and financial planning service

Death benefit provided for the defined term

Specialized product for VIP customers looking for stable and liquid assets

Comprehensive health insurance covering costs for diagnosis of various diseases and hospital stay of children

Insurance for old age

Hyundai Life Annuity Insurance

Hyundai Life Annuity - Cancer Protection

Hyundai Life Annuity - Annuity Savings

Hyundai Life Savings

Monthly living expenses

Monthly living expenses as well as additional fund amounting up to 300% of basic pension in the event that the insured is diagnosed with cancer after his retirement

Tax benefit and stable fund for old-age life

Compound interest rate and tax breaks make it easy for the policyholder to earn a large sum of money

Financial Products

Insurance Policy Loan

Credit Loan

Housing Mortgage Loan

Policyholders can apply for loan with a simple phone call or online subscription without additional securities

HLI policy loan customers can apply for extra loan with a simple phone call or online subscription

Mortgage advisors can visit their customers interested in the housing mortgage loan on the fixed interest rate for easy application

RetirementPension

Capital/Interest Protected Product

Dividend Payment Product

Principal and interest are defined based on nominal interest rate predetermined by the company at the time the contract is signed

Subscriber’s saving is invested in both domestic and overseas marketable securities, and the return varies as it is linked to management performance

PRODUCTS

Ted ChungChairman

Juhyuk LeeCEO

Yeonwoong BaekDirector

Chen Chun PanNon-standing Director

Hsu Yun ChingNon-standing Director

Robert John WylieOutside Director

Chang Kuo ChunOutside Director

Chen Che HungOutside Director

Sukwoo HongOutside Director

Taesik AhnOutside Director

Sungdo JooOutside Director

Juhyuk LeeCEO | Executive Vice President

Lin Bole Song Head of Asset Management Division | Vice President

Yeonwoong Baek Head of Corporate Service Division | Vice President

Taejin Kang Head of Sales Division | Vice President

Jongwoo KimDeputy Head of Asset Management Division | Vice President

Kilho Jun Head of Corporate Sales Dept. | Vice President

Myongsu Lee Head of Corporate Management Dept. | Director

Changgeun Yang Head of IT Dept. | Director

Sungwoo Lee Head of Sales Dept.| Director

Ducksang Choi Head of Alliance Business Dept. | Director

Bonghwan GongHead of Strategic Planning Dept. | Director

Kiwook HwangHead of Seobu Regional Headquarter | Director

Lin Miao Ling Deputy Head of Corporate Management Dept. | Director

Lin Suh Shya Deputy Head of Risk Management Dept. | Director



3534 /


767

53,137




2015 Assets


Operating Revenue

Operating Income

Net Income

Assets


2014

3,508

645

247

47,789

4,947

2012

3,467

828

436

39,237

3,381

2013

3,462

759

366

41,547

3,544

2011

3,240

882

738

34,667

3,494


2015

3,691

767

535

53,137

5,881

Despite intensifying competition in 2015, Hyundai

Commercial has achieved stable growth through

differentiated channel strategies and continuous

product development. Due to the expansion of high-

return assets such as lease profits and the volume

of business, profits have escalated by 18.9%, from

KRW 64.5 billion in 2014 to KRW 76.7 billion. Asset

portfolios are also changing following business

diversification strategies. While the portion of auto

finance has decreased, business finance is marking

an increase. We are creating a meaningful change in

both numerical and quality aspects.

Unit: KRW

Assets


Securities

Loans receivable

Installment financial assets

Lease receivable

Lease assets


Other assets

Liabilities

Borrowings

Other liabilities

Shareholders’ equity

Share capital

Capital surplus

Capital surplus

Capital adjustment

Accumulated other comprehensive

income(loss)

Retained earnings

2014 (8th)

4,778,906,940,706

232,802,098,679

371,562,093,994

3,505,579,934,410

297,359,029,803

303,949,798,783

-

5,617,989,884

62,035,995,153

4,284,157,743,941

4,115,248,726,797

168,909,017,144

494,749,196,765

125,000,000,000

74,608,059,537

119,644,480,000

-2,397,101,756

5,073,817,946

172,819,941,038

2015 (9th)

5,313,717,280,029

179,675,460,908

515,504,674,371

3,788,076,352,314

314,435,334,857

435,227,332,504

3,689,493,334

9,138,353,781

67,970,277,960

4,725,592,690,659

4,552,530,866,739

173,061,823,920

588,124,589,370

125,000,000,000

74,608,059,537

199,427,460,000

-2,397,101,756

-169,029,786

191,655,201,375


Unit: KRW

Operating revenue

Operating expenses

Operating income




Income tax expense

Net income



2014 (8th)

350,831,193,242

286,333,357,458

64,497,835,784

13,550,578,714

36,035,432,080

42,012,982,418

17,301,625,045

24,711,357,373

19,521,244,901

44,232,602,274

2015 (9th)

369,057,425,391

292,370,620,508

76,686,804,883

13,180,355,111

18,222,757,477

71,644,402,517

18,096,509,939

53,547,892,578

-5,242,847,732

48,305,044,846


3736 /

PRODUCTS DIRECTORS & EXECUTIVES

Ted ChungCEO

Byeonghee Kim Director

Byunchul ChoiNon-standing Director

Jungho Kang Outside Director| Audit Committee Member

Suksig Lim Outside Director| Audit Committee Member

Byungil Kim Outside Director| Audit Committee Member

Kyumin Lee Outside Director

Ted ChungCEO | Vice Chairman

Yoono HwangHead of Corporate Service Division | Executive Vice President

Kim Byeonghee General Executive Director | Senior Vice President


Sanghyun Woo Head of Business Legal Dept. | Senior Vice President


Jaewon Lee Deputy Head of Strategic Planning Division | Vice President




Jaewook Park Head of Corporate Finance Dept. | Director

Jonghong Goo Head of Industrial Finance Dept. | Director


Jungwon LeeHead of UX&Design Lab | Director






Commercial Vehicles and Construction Machinery Finance

New Industrial Material Installment

Industrial Material Lease

Used Industrial Material Loan

Designing available for the optimum in purchase of commercial vehicles and construction machinery

Economic lease newly introduced for commercial vehicles

Most trustworthy loan for procuring used commercial vehicles and construction machinery

Machine Tools Finance Machine Tools Installment

Equipment Lease

Customized installment designed to suit equipment investment cases

Able to choose between various lease options to suit individual needs

Direct Used Industrial Material Finance

Direct Used Industrial Material Purchasing Fund

Direct Used Industrial Material Mortgage Loan

Direct Used Industrial Material Additional Loan

Direct used industrial material loan offering discounted interest rate for applications online or via phone

Easy and fast direct industrial material mortgage loan utilizing commercial vehicles and construction machinery

Easiest direct industrial material additional loan utilizing used cars

Corporate Finance Corporate Loans

Lease Finance

Real Estate Finance

Factoring

Trustworthy funding for company growth and success

From purchasing funds for machinery to funding through machinery mortgage

Trustworthy investment funding for successful real estate business

Customized finance solution on demand with risk management methods added to existing finance product

Joint Growth SME Joint Growth Program Customized loan providing full support for growth of cooperative firms

4140 /

07.23 / 2015DATEMEDIA

McKinsey Quarterly

Managing during crisis

Nobody wants a crisis. But, actually, the beauty of crisis, if you have to experience it, is that it speeds everything up and makes anything possible. When I joined, in 2003, the company was just two years old, and the crisis was coming because our whole industry had grown too fast and extended too many credit lines to low-quality customers. Nobody loved this company. We were just another commodity product.

So after securing 40 percent market share in new-member acquisitions for the first two years, the previous executives may have thought we were the champions. But shortly after I arrived, when I did the math, I thought at first I had made some mistake. But I ran the numbers again, and they were correct: we were set to lose $1.5 billion to $2 billion within 12 months.

I brought my blanket to the office and I slept there overnight ten times, thinking about my next step. My biggest move was that I decided not to make any cuts. Instead, I decided to spend more money to try to dramatically reposition the company and put it on a different, more profitable growth path. If I were losing $20 million or even $200 million, I would cut everything. But when you lose $2 billion, that’s different.

The key question, I realized, was that we needed to figure out what kind of credit-card company we wanted to be. After all, Amex, Citibank, Discover, may all be credit cards, but they are not in the same industry at all. My instinct, without any experience in the business, was that we needed to be a lifestyle credit-card company, more like Amex—one with a unique identity and the strongest brand loyalty. And that required a new business model.

So the next part of my plan was to increase everybody’s salary by 10 percent. Because when a company has a crisis, employees start to think, “OK, I need to update my resume.” If you want to overcome your crisis, then you need to retain your key employees. Once you lose your people, that’s it.

I also changed more than half of my executive team because some of them tried to tell me, “This is how to run a credit-card business.” When people say things like “This is the way to run a business. There’s no other way,” then that’s a problem. I called a few headhunting companies and said to them, “I want every smart brain on the street. I don’t care whether they have a credit-card background or not.”

A few months later, we invested in a $50 million campaign to launch our new credit card. We had the only credit-card advertising at that point in Korea. Many people said I was crazy. But my response was, “No. I’m spending maybe $100 million more, overall. What’s the difference between $2 billion and $2.1 billion, when you die?”

When you have a crisis, you need two plans: how to

get out of it and what you plan to do after the crisis. Some people spend too much time only on the crisis. After coming out of the crisis, we were the only ones standing. When we launched our flagship card, M Card, we acquired so many new members that every month our market share grew 0.5 percent. So I developed a bad habit. Whenever I’m in trouble, I hope for another crisis!

Delivering ‘science in a Tiffany box’

Many engineers and many people will say that “we have the best product, but the marketplace does not understand that.” And they get really frustrated. Sometimes they even say it’s unfair. But I don’t think so. Because they are missing one important step: translation. Every good product should be translated into a good brand. So how do you translate your best product into the marketplace? I call that skill “delivering science in a Tiffany box.”

You have to have a good product. But that alone is not enough. Good quality and good engineering must be translated if it is to have any value in the marketplace at all. You have to make yourself distinctive—and then keep that distinction. That’s the challenge we face every day.

What Bauhaus teaches about corporate identity

People talk about seeing around corners. But if you only talk to the same people—in finance or business—you can’t see around corners. You just keep meeting everyone at the same corner. So I have two jobs. I spend maybe 8:00 AM to 6:00 PM every day working in a business environment. But at night, I try to see different people: restaurant owners, artists, fashion designers, scholars—who all have no idea about my business.

To help me and my team see other perspectives, we also organize “Insight Trips,” where we go to different places around the world and line up interesting conversation partners to have discussions. We hear someone talk about how to run a university and balance raising donations with scholarship. Or a French business executive may tell us about how they wrestle with being the most efficient company, while still running a luxury company. All this tests and challenges us to go back and translate those experiences into our company.

One of my insights is that design can be a huge weapon to make your company look cool and build brand loyalty. For us, the Bauhaus movement, on which we sponsored a big exhibition in New York at the Museum of Modern Art, is our benchmark for how to think about the role of design in expressing corporate identity, who you really are. Bauhaus started as framed art and then extended to apply design to architecture—all kinds of ordinary objects—and became

almost a way of life. The lesson we drew is that design has to be three dimensional and really express who you are.

An important element of translation is visual impact. We are now living in an overflowing information age. And when you have millions and millions of pieces of information coming at you, visual design is a very powerful tool to stop you and catch your eye. It’s a powerful way to talk to you.

What’s the real lesson we have to get from Bauhaus? This is not just about making a nice-looking TV ad, which uses a small frame to communicate with the marketplace. If you apply the lessons of the Bauhaus movement, everything should be the frame. Everything should be the way you communicate. For us, we even have tourists in to visit our company. That’s another very popular tool to express ourselves. We run a design library and other kinds of space. It’s all part of expression. It’s not only what you are talking about but also the way you are and the gestures you have. And the whole thing makes one image. So we expanded to all the channels in the media so that everything makes one image. After our Bauhaus experience, we adopted a slogan: “The age of advertising is over; the age of expression is coming.”

To illustrate that, consider something as basic as the layout of the best room for a meeting. Many people can have their own definition for the best meeting room. But I always want the meeting to be in a space like the kitchen in my house. I don’t know why, maybe because my son talks to me best over the kitchen table. So the elements of the decor should be small, not too big. And then everybody should be able to walk around and make his own or her own coffee or drink, be able to move up and down and write something on the wall—so you can see white walls everywhere. And then, you know, the table should be narrow enough. I don’t really want to sit . . . apart. You know?

Changing the rules of the game

A few years ago, we launched a diagnostic project called “Day One,” where we imagined we were taken over by a private-equity firm and therefore had to challenge on day one everything that Ted and his team had done. Believe me, we discovered a lot of mistakes. But we faced them and fixed them. Return on equity and profitability have jumped since. Now, I happen to think it’s probably good to change the CEO every ten years, but since I don’t want to step down yet, I hope that by doing this I have created some additional job security for myself.

Even before we launched Day One, we had changed a lot of things over the years, but always in a line with what we have done in the past. But sometimes, you have to cut the line, throw the line out, and then jump up and create huge blank room—room enough to talk about and make very big things, big changes.

To me, innovation is a promise with my partners, the senior-executive team. Some people have worked for this company for ten years or more. And ten years ago, when this company was in trouble, we said that we would change the rules of the game in this industry. Even now, we keep talking about the new rules of the game, new possibilities for the industry. That’s why whenever we see a sleepy industry, we are so happy.

We don’t want to be most the profitable company. We don’t want to be the largest one. At the end of the day, the question we ask is: what was the impact we left behind and what kind of meaning did we have over those ten years. I think that’s also important to keep us together here.

About the authors

Ted Chung is vice chairman and CEO of Hyundai Card and Hyundai Capital. Rik Kirkland is the senior managing editor of McKinsey Publishing, based in McKinsey’s New York office.

Hyundai Card on the power of brand translation and the beauty of crisis

Long after CEO Ted Chung brought the credit-card company back from a crisis, he continues to embrace the idea that constant change is the best way to keep a company ready for anything.

Just a few years after Hyundai Card was established, Ted Chung joined the company as CEO only to find that the business was in big trouble. With the credit-card company poised to lose millions, Chung took the unusual steps of boosting employee salaries and increasing spending, including for a new $50 million advertising campaign. It paid off. He has since honed a strongly held view on the power of design to keep his brand distinctive—one that ranges from such unusual innovations as sponsoring tourist visits to his ultramodern headquarters and the new, automated credit-card “factory” to developing the company’s own unique font. In this interview with McKinsey’s Rik Kirkland, Chung, who was recently named vice chairman of Hyundai Card and Hyundai Capital, explains how crisis helped define his leadership and why he sees continually challenging the status quo as the surest way to stay on top. An extended and edited transcript of Chung’s remarks follows.

This article was originally published by McKinsey & Company, www.mckinsey.com.Copyright (c) 2015 All rights reserved. Reprinted by permission.

Interview transcript

4342 /

The EconomistMEDIA

11.28 / 2015DATE

FINANCIAL TIMESMEDIA

10.16 / 2015DATE

Loosening their tiesCorporate culture in South Korea

SEOUL

A punishing work culture is gradually being relaxed

Start-up fate awaits South Korea’s middle-aged salarymen

Older workers are offered funding to pursue fresh careers, yet many ventures fail

Cooking up a new career: former Hyundai employee Kim Hyeong-keon has opened an Italian restaurant

Landing a job at one of the mighty chaebol business groups is the ambition of many South Koreans, but in most cases the role does not last past middle age.

The country’s leading companies typically have mandatory retirement ages in the mid-fifties. Most workers leave several years before that, often shamed into quitting by fears of having become a burden, earning more than younger workers waiting to rise up the ranks.

Many are not covered by company pensions and must wait until at least 60 before receiving a state pension, forcing them to start a new career that normally means a sharp drop in income.

Kim Hyeong-keon, however, cuts a conspicuously jaunty figure in his chef’s uniform, a year after leaving his sales job at Hyundai Card, an affiliate of the carmaker. “I didn’t want to stay with the company until my energy ran out,” the 44-year-old says, at a table in the Italian restaurant he recently opened in Seoul’s fashionable Hapjeong district.

Mr Kim’s optimism is helped by unusual support from his former employer — Hyundai Card allowed him to spend six months on full pay planning his business. It sent him on trips to learn about the food scene in Hong Kong and Japan; chefs from its in-house restaurant helped him prepare his menu, the company’s designers helped with decoration, and its consumer finance affiliate gave him a low-interest loan.

Hyunda i Card ’s “CEO P lan” , launched last year, offers such s e r v i c e s o u t o f a s e n s e o f respons ib i l i ty to longstand ing employees, and the gesture of commitment has already boosted staff morale, says Koo Jung-eun, one of the scheme’s managers. Yet only six employees have signed up, and the office for participants was eerily empty on a recent visit.

Such hesitation to plunge into the start-up scene is warranted, says Cho Dal-ho, a researcher at the Seoul Institute. The restaurant and small shop sectors targeted by most of the CEO Plan participants so far are already saturated with people in their forties and fifties seeking a fresh start, most of whom fail in the first few years, he says.

The government is seeking to address such concerns by funding training for older workers who want to start technology businesses. “I might be old but I want to learn — that’s how you get opportunities,” says Lee Chang-gyu, 53, who is undertaking 105 hours of subsidised evening classes in 3D printing.

But most re t i rees f rom b ig companies would rather remain employees given the chance, says Kim Dong-jun at the Federation of Korean Industries, the main chaebol lobby group. Mr Kim runs the FKI’s jobcentre for retirees, which finds jobs for about 2,000 older workers each year, from teaching to truck driving. Yet these new jobs pay only about Won30m ($26,000) a year — less than half the average of Won74m that the jobcentre’s applicants earned before.

Hope for older workers will come on January 1, when a new law will

require large companies to raise the retirement age to at least 60. But sceptics question how many workers will last the course: while the average mandatory retirement age at big companies in 2013 was 57, the actual retirement age was 53.

Son Seong-gon, a chaebol employee turned business consultant and author, says this reflects systematic efforts to clear out unwanted older workers.

Initial gambits might include an appeal for the worker to consider the company’s “difficulties”, he says. Next, stubborn staff may find their record raked over in search of pretexts for dismissal. As a last resort, Mr Son says, some companies humiliate employees into leaving by assigning them meaningless tasks such as going around town photographing the corporate logo.

“Most of them can’t take it and leave in the end. And the company can replace them with younger workers who work late hours for lower salaries.”

Addit ional reporting by Kang Buseong

By Simon Mundy

4544 /

Pricing Interest from environmentally conscious investors helped HCS differentiate from Korean peers, who have recently been heavily relying on onshore investors. HCS attracted robust investor interest, rivaling Aa2/AA-/AA- rated quasi-sovereign Export-Import Bank of Korea's (Kexim) US$1.1bn order book last month. HCS received over US$1.2bn in orders and managed to allocate 34% to the US and 19% to EMEA. The ex-Asia takeup was slightly larger than Kexim's Green bond, which allocated 52% to Europe and the US. In i t ia l gu idance on HCS 's dea l was announced at around T+165bp, and final guidance was announced at 150bp. The new issue concession was estimated at around 4bp over the company's 2.625% 2020s which were spotted at around G+146bp. Fund managers were the biggest buyers at 45% fol lowed by banks at 18% and corporates at 15%. Private banks and others took 13% and the remaining 9% went to pension funds and insurers. The 144A/Reg S bonds are expected to be rated Baa1/A- (Moody's/S&P) Bank of America Merrill Lynch was the green structuring agent. It also served as joint bookrunner with Citigroup and Credit Agricole.

BONDS : Hyundai taps Green bonds to fuel hybrid ambitionsHyundai has become the first carmaker globally to issue conventional US dollar-denominated Green bonds, a sign that more companies are tapping the nascent but growing market to fund environmentally friendly businesses.

Hyundai Capital Services (Baa1/A-/BBB+), the Korea-based auto financing and leasing arm of the Hyundai conglomerate, which is the umbrella group for Hyundai and Kia Motors, followed a small but expanding list of global companies such as tech giant Apple into the senior unsecured Green market with a US$500m 5-year bond. The transaction, which is also the country's first corporate Green issue, priced at 150bp over US Treasuries. The coupon is 2.875%. Un l i ke prev ious As ian Green bonds that appeared to be largely focused on other benefits , such as boosting their environmentally conscious image, HCS brings itself one step closer to the purpose of Green debt financing as it will be using the proceeds to fund car loans for green vehicles. "We've had instances where we had to prove that the use of proceeds were for green projects," said a banker on the deal. "For HCS, it was clean cut and an easy concept for investors to understand." Hyundai has high hopes for its hybrid segment, eyeing the number two spot in green vehicle makers by 2020. The f irst corporate Green bond from Asia was issued by Taiwan's Advanced Semiconductor Engineering in July 2014. ASE needed to repair its environmental image after it was fined by the Kaohsiung City Environmental Protection Bureau for dumping waste into the environment a year before the transaction. Toyota Motor Credit had issued US dollar Green bonds before HCS, but the bonds were sold in an ABS format. TMC also turned to Green bonds to help borrowers finance hybrid cars.

IFR ASIAMEDIA

03.08 / 2016DATE

The New York TimesMEDIA

02.27 / 2016DATE

Cutting-Edge Offices Around the World

The Hyundai capital Europe offices in Frankfurt, designed by GenslerJulian Faulhaber for The New York Times

4746 /

The Korea HeraldMEDIA

04.29 / 2016DATE

Goethe Institut Magazine

MEDIA

03.03 / 2016DATE

Hyundai Card is one of the most innovative companies in design and trend in the Korean market. Hyundai Card DESIGN, TRAVEL, and MUSIC LIBRARY are traditional libraries infused with different esthetics, and offer unique cultural benefits to the Hyundai Card members.

Die Hyundai Card Libraries in Seoul Buchklub 2.0

4948 /

WallpaperMEDIA

08.03 / 2016DATE

The Korea TimesMEDIA

05.27 / 2016DATE

5150 /

05.01 / 2013DATE

Reprinted by Permission of Monocle © Monocle

MonocleMEDIA

5352 /

MEDIA

Maekyung Economy 03.30 / 2016DATE

The Korea HeraldMEDIA

05.12 / 2016DATE

Ted Chung Leads Fintech Market as a Finance Industry Icon Digital Hyundai Card: Ted Chung’s Bold Moves to Restructure the Company

Ted Chung, Vice Chairman and CEO of Hyundai Card·Capital·Commercial, has been listed among the 100 best-performing CEOs in Korea by weekly business magazine Maekyung Economy for 12 consecutive years, ever since the listing first began. He is recognized for his significant influence in the finance sector with his outstanding management, pushing forward the keywords of ‘digital’ and ‘global.’

Hyundai Card is gaining recognition for its attempts to restructure the company to keep up with the digital era. This goes far beyond conventional facelift of products and services. It aims to integrate some of the more competitive programs and/or platforms to provide services in a more concrete and practical ways in order to suit customers’ needs.

5554 /

Chosun DailyMEDIA

03.04 / 2016DATE MEDIA

Maeil Economic Daily 02.02 / 2016DATE

‘Hey, Have you tried it?': Hyundai Capital Pioneers the Way for New Emerging Nations

Hyundai Capital’s International Expansion, Making New Rules in the Digital Era

Ted Chung, Vice Chairman and CEO of Hyundai Card·Capital ·Commercial, is aiming bigger and higher for the more globalized Hyundai Capital. Seeking to move from Korean financial market, Chung’s strategy aims to bet big in the international market. With global business expansion, Hyundai Capital’s HR system has adopted the Global Career Bands system, a global human resources management protocol.

Operating 9 entities around the world, Hyundai Capital conducts human resources exchange programs among all branches, based on the universalized principle spanning from HR ranking system to risk management protocols, alongside the corporate culture. Hyundai Card has kicked off the Digital Hyundai Card project which shows genuine respect for its customers by allowing them to take control of their user preferences, and to gain more hands-on experiences.

5756 /

ETNEWSMEDIA

08.10 / 2015DATE

Korea Economic DailyMEDIA

06.24 / 2015DATE

Taiwan’s Fubon Life Insurance Invests KRW 220 Billion in Hyundai LifeA Visit to Hyundai Card’s Traffic Monitoring Center

Taiwan’s Fubon Life Insurance becomes the second-largest shareholder in Hyundai Life Insurance after investing KRW 220 billion. Fubon Life Insurance has had an experience of handling issues such as aging syndrome and low interest rate, which are challenges also faced by the Korean insurance industry.

The Traffic Monitoring Center is more than a mere electronic message board that displays real-time transactions running. It is more of an overall business monitoring area which can predict upcoming activities within the next hour or so and prevent any service errors in all card transactions.

Thinking beyond numbers

Without Numbers

Contents

CEO’s Letter

EXPRESSION > Branding & Marketing

EMPOWERMENT > Corporate Social Responsibility

PRIDE > Corporate Culture

INDEX

002

004

046

060

110

Hyundai Card·Capital·Life·Commercial are working to fully embrace a corporate

culture that befits the themes of ‘digital’ and ‘global’. We are operating a more

dynamic human resource system by eliminating the requirement of a specific

number of years needed for promotion, and are supporting more employee

exchanges between countries by expanding the Global Mobility system.

Furthermore, updating our dress code to include casual wear and deregulating

lunch times did not just expand choices of clothing and time, but it is also an

attempt to make employees think more flexibly.

Hyundai Card·Capital·Life·Commercial are once more at an inflection

point. Simply reorganizing our business structure is not enough to bring

about meaningful change and innovation. Forming a mindset that not only

understands but also embraces the new realities shaping our environment is

the most important thing. With that mindset, we eagerly look forward to the

challenges and opportunities that are coming next.

Hyundai Card·Capital·Life·Commercial have constantly redefined the line of

business. We have not only changed our business models, but also our way of

working and the way we express ourselves.

In an era of diversified means of communication, Hyundai Card is conveying

our aspirations and brand philosophy through our own medium, Channel

Hyundai Card. At the same time, we are also evolving the way we express

ourselves through physical spaces. The Music Library cultivates and curates

our inspiration from the analog medium, from books to vinyl. The Card Factory,

located at our head office in Yeouido, is an open display of our efforts to

visually express the finance business.

These endeavors were made possible by redistributing resources and removing

inefficient elements in our business, allowing us to direct our passions and

efforts toward new adventures. As we continue to eliminate non-essentials in

our work, we redouble our commitment to simplification and ensure our work

environments run smoothly with the right people in the right places.

Vice Chairman·CEO of Hyundai Card·Capital·CommercialChairman of Hyundai Life Board of Directors

Ted Chung

CEO’S LETTER

WITHOUT NUMBERS

003002 /

BRANDING & MARKETING

The branding and marketing of Hyundai Card·Capital·Life·Commercial

are about systematizing our important values and empathizing them

with our customers. The Channel Hyundai Card, which was launched in

2016, is a media platform that reflects our various perspectives about

the world through diverse themes. With media content reflecting our

ideas, this will lead to a deeper understanding of Hyundai Card. We

have changed an ordinary card-issuing area into a CARD FACTORY, and

worked on making finance more tangible to customers. Hyundai Card

libraries for design, travel and music have become places of inspiration

as details of these libraries reflect our devotion for the brand. Crucially,

Hyundai Card·Capital·Life·Commercial are at an inflection point and

have introduced new corporate identities in 12 years. Our newly-

introduced Digital Hyundai Card BI (Brand Identity) can be regarded as

an expression of our strong will for digitalization. Digital Hyundai Card

is not just a jargon as opposed to an analog scheme, but our realization

of the fundamental appreciation for digitalization.

EXPRESSION

WITHOUT NUMBERS

Rather than a typical digital service that overuses inertial slogans, Digital Hyundai Card is a service in which customers can use digitalized credit card systems in a convenient and secure way.

Digital Hyundai Card

007006 /

Thinking of a new way of communication that adapts to the changing media environments, Hyundai Card has launched the Channel Hyundai Card, our own media platform introducing media content on various topics.

Channel Hyundai Card

009008 /

Vinyl & Plastic is more than a simple LP & CD record shop: It is a branding venue for Hyundai Card where people can listen to, see and own music curated by Hyundai Card in a rather analog but still trendy atmosphere.

Vinyl & Plastic by Hyundai Card

011010 /

013012 /

This exhibition place presents various out-of-the-box visual arts projects from all around the world ranging from conventional arts to film, architecture, design and other fields of contemporary art.

Storage by Hyundai Card

015014 /

The MUSIC LIBRARY is equipped with a 10,000-piece vinyl collection that includes rare albums. Starting from the 1950s collection, music lovers can enjoy music from all genres and eras. The UNDERSTAGE, designed to be a place of opportunity for artists, offers limelight on creativity.

Hyundai Card MUSIC LIBRARY & UNDERSTAGE

017016 /

019018 /

The music of renowned pop star Elton John can be closely appreciated through Hyundai Card Curated Elton John. Ranging from legendary figures to rookies, Hyundai Card Curated selects creative performances to be showcased on the UNDERSTAGE.

Hyundai Card CuratedElton John

021020 /

The TRAVEL LIBRARY allows visitors to explore new worlds with their own eyes. It is more than a space for reading books: it sets readers off on exciting voyages.

Hyundai Card TRAVEL LIBRARY

023022 /

The DESIGN LIBRARY is a place of immersion and inspiration. On July 2015, we held the Designing with Data exhibition which visualized data in a meaningful way. And during December of the same year, we launched the Impression exhibition intended to reflect Hyundai Card’s design philosophy and history.

Hyundai Card DESIGN LIBRARY

025024 /

A card factory where the entire process of delivering, issuing, inspecting, and packaging of the cards can be observed.

Hyundai Card CARD FACTORY

027026 /

Former Beatle and legendary pop artist Paul McCartney held his first performance in Korea at the Super Concert. Hyundai Card Super Concert presents performances of the world’s top artists such as Beyonce, Stevie Wonder, Maroon 5, and Eminem.

Hyundai Card Super Concert 20 Paul McCartney

029028 /

An exhibition exploring the life of renowned fashion designer Jean Paul Gaultier. Divided into 7 themes that inspired Gaultier from his youth until the present day.

Hyundai Card Culture Project 21Jean Paul Gaultier

031030 /

The 20th Culture Project was a one-month relay concert powered by strong musicality and the unique charms of electronic star Zedd, Nate Ruess, Adam Lambert, James Bay, and The 1975.

Hyundai Card Culture Project 205 Nights II

033032 /

035034 /

Architect group SoA nabbed the first place in the Young Architect Program with their work, “Roof Sentiment.” Their installation utilizes large reed blinds to recreate the sense of a roof fading into nothingness. The Hyundai Card Culture Project introduces creative and experimental cultural content in various fields such as music, theater, art, architecture, movies, dance, and more.

Hyundai Card Culture Project 18Young Architect Program 2015

037036 /

The ‘it vodka’ is applied with Poland’s 500-year tradition of vodka making to strengthen its natural taste, and used sophisticated and modern package designs to enhance its uniqueness.

it vodka

039038 /

Contains the result and process of design projects from the past 12 years. Excluding verbose descriptions, it is an image-filled archive book reflecting Hyundai Card’s design philosophy and logic.

DESIGN without WORDS Ⅱ

041040 /

The team achieved a record-breaking winning streak of 18 games, attaining 1st place in the 2015-2016 V-League.

Hyundai Capital Skywalkers Volleyball Team

043042 /

045044 /

Hyundai Card·Capital·Life·Commercial’s definition of social contribution

is not just about helping others. We place value in the process of

seeking for new possibilities all at the same time. Through the Dream

Realization Project, which supports the independence of small-scale

business owners and self-employed individuals, 10 local stores have

been created. Ordinary stores such as fruit marts, local restaurants,

dry cleaners, butchers, and even supermarkets, have become a place

of self-support. The Market Revitalization Project, which started at

Bongpyeong Market in Gangwon Province, continued with Daein

Market in Gwangju and the 1913 Songjeong Station Market. Traditional

markets, stricken by the wave of modernization, previously lost their

grounds but have since embraced new opportunities. Unbound by

stereotypes, we were able to focus on the intrinsic value of traditional

markets and turn old stories into new challenges. More than just a

facelift or exterior design, a truly meaningful change occurred among

people realizing their dreams.

CORPORATE SOCIAL RESPONSIBILITY

EMPOWERMENT

WITHOUT NUMBERS

1913 Songjeong Station Market Preserving and restoring the 100-year tradition and history of the former Songjeong Station Market, the new market was reborn offering a glimpse of each merchant’s memories and lives. The addition of the birth year to its name gives people an intuitive grasp of its history and tradition.

049048 /

051050 /

As part of the Market Revitalization Project, the two oldest stores in Daein Market selling traditional Korean sweets and medicinal herbs have been selected as antennae stores for change. Various works to increase store competitiveness, such as menu development, packaging and display methods among others, have been implemented.

Daein Market

053052 /

Bongpyeong Market The change in Bongpyeong Market has set a new model for traditional markets by maintaining the original meaning of sharing joy and affection in these areas but at the same time highlighting its personality and color. The slogan, “Development for Sustainability”, encourages merchants to strive for change.

055054 /

The store name was changed to My Neighborhood’s Supermarket in order to imply its significant presence in the local community. Here, we have implemented changes such as product management and interior design to create a space that residents will want to frequent.

Dream Realization Shop no.10My Neighborhood’s Supermarket

057056 /

By using comforting colors and wood, Homemade Gimbap tries to maximize the homey atmosphere. My Gimbap is a menu allowing the customer to actually make gimbap and enjoy casual conversation with the store owner or fellow customers.

Dream Realization Shop no.9Homemade Gimbap

059058 /

The way employees of a company think and behave represents

the identity of a business company as much as the business

operation itself. The creative and innovative nature of Hyundai

Card·Capital·Life·Commercial is the result of the employees’ creativity

and innovation. We have always thought about "why" first and are

constantly trying to identify the essence and core of the works that

we do. Simplification is the frame that articulates this essence. By

eliminating inefficiencies, we are able to focus more on the task that

we should really be doing. Giving autonomy to dress codes and lunch

breaks reflects our zeal to prepare for the future in a creative and

adventurous way. Pride is maximized when the energy, as well as

human resources, of the organization is used productively at the right

time at the right place. The true power of corporate culture originates

in pride, not the system.

CORPORATE CULTURE

PRIDE

WITHOUT NUMBERS

Change in CI The new CI (Corporate Identity) of Hyundai Card·Capital·Life·Commercial unveiled on April 4th, 2016 reflects its new direction and identity.

063062 /

Business Strategy Workshop Once a year, the executives of the company gather at one place to check on the business of Hyundai Card·Capital·Life·Commercial and actively debate over their mid- and long-term business strategies.

065064 /

Global Forum The leaders of global entities, including the head office, gather at one place to share their strategies and best practices, as well as create the synergy of ‘One Global Company’ by using their networks.

067066 /

Dress Code The dress code for all employees of Hyundai Card·Capital·Life·Commercial extend to business-casual as well as the basic business suit, depending on personal tastes and efficiency. The new office look is applied to overseas entities as well as the Seoul headquarters.

069068 /

Cooking Lab The in-house chefs research and experiment with their menus in the cooking lab. Outside visitors can also experience the dining of Hyundai Card.

071070 /

People can choose from over ten daily-changing menus at the cafeteria according to their own taste and favors. The hardwood table, unique lighting and props create a refined atmosphere.

Cafeteria at HQ1

073072 /

In the Capsule Sleeping Room, telemarketers can relieve their stress and rest hassle-free in their personalized space.

Capsule Sleeping Room at Daebang Office

075074 /

Design Lab The Design Lab was remodeled by the French architect Jean Nouvel. Under the concept of a warehouse, the lab helps conceive new ideas and tasks.

077076 /

The sign on the lobby floor is drawn towards the CARD FACTORY and the information desk. The installation art piece that resembles the chimney of the CARD FACTORY can easily be noticed.

Lobby at HQ3

079078 /

Daycare Center “the KIDS” The daycare center for the children of Hyundai Card·Capital·Life·Commercial employees. With the best teachers, a safe environment, healthy meals and creative education programs, it demonstrates a new standard for daycare centers.

081080 /

Records An exhibition was held at the first floor of building No.1 of the head office for two months under the theme of “records.” It was based on more than 8,000 memos collected from the executives’ laptops and emails between 2002 and 2015. The exhibition was held to share the everyday lives in the company and remind people how big results can be initiated from small ideas.

083082 /

Traffic Monitoring Center (TMC)

All the current IT and business systems can be checked at the TMC, which is a first-grade security area. When an abnormality occurs, the TMC is used to analyze the causes and find solutions.

085084 /

PRIDE Edition 2 A cannon of corporate culture, organizing the ways in which Hyundai Card·Capital·Life·Commercial work, think, and manage human resources into 50 work styles.

087086 /

Cut & Polish The “Cut”, representing the traditional British barbershop, and “Polish”, representing a premium nail salon, Cut & Polish is more than just a company welfare program and offers a trendy lifestyle for Hyundai Card·Capital·Life·Commercial employees.

089088 /

Open Studio Hyundai Card·Capital·Life·Commercial’s in-house media content are produced in the open studio, allowing the entire production process to be seen from the outside.

091090 /

Open Radio Every Thursday afternoon at 3pm, news, events and stories about the company employees go on air.

093092 /

Open Class For their insight, the employees learn knowledge and perspectives about humanities, arts, sciences, IT and others by inviting professionals.

095094 /

The Box & the Wailing Wall At lunchtime it is a healthy salad buffet, and at dinnertime it is a restaurant offering wine. The refined rectangular glass design explains why the space is called the Box. The Wailing Wall, where customer complaints are updated in real time, demonstrates our devotion to listening to our customers at all times.

097096 /

CEO Lounge Here, the participants of the CEO PLAN can receive professional education and consulting, information and office space for 6 months.

099098 /

CEO PLAN The CEO PLAN helps employees run their own businesses after retirement, with five shops having already opened through the project.

101100 /

Job Selling & Job Fair Each department promotes itself through Job Selling, and the new hires promote themselves to the sectors in which they are interested at the Job Fair. It is a win-win HR system for both new-comers and departments.

103102 /

HCA OFFICE In 2015, Hyundai Capital America opened its new “HQ2” office in Newport Beach, California. Just down the road from HCA’s headquarters, the new office consolidated several smaller offices—bringing employees together into an environment consistent with Hyundai Capital’s global design themes.

105104 /

HCE OFFICE Finance and creativity coexist in the HCE office, where the convenience of both employees and customers has been considered. The spiral stairs located at the center of the office penetrate through all the floors, creating more liberal working atmosphere.

107106 /

109108 /

Digital Hyundai CardChannel Hyundai CardHyundai Card MUSIC LIBRARY & UNDERSTAGEHyundai Card CuratedElton JohnHyundai Card TRAVEL LIBRARYHyundai Card DESIGN LIBRARYHyundai Card CARD FACTORYHyundai Card Super Concert 20 Paul McCartneyHyundai Card Culture Project 21Jean Paul GaultierHyundai Card Culture Project 205 Nights IIHyundai Card Culture Project 18Young Architect Program 2015it vodkaDESIGN without WORDS ⅡHyundai Capital Skywalkers Volleyball Team

INDEX

WITHOUT NUMBERS

EXPRESSION

006 Digital Hyundai Card008 Channel Hyundai Card010 Vinyl & Plastic by Hyundai Card014 Storage by Hyundai Card016 Hyundai Card MUSIC LIBRARY & UNDERSTAGE020 Hyundai Card Curated Elton John 022 Hyundai Card TRAVEL LIBRARY024 Hyundai Card DESIGN LIBRARY026 Hyundai Card CARD FACTORY028 Hyundai Card Super Concert 20 Paul McCartney030 Hyundai Card Culture Project 21 Jean Paul Gaultier032 Hyundai Card Culture Project 20 5 NIGHTS Ⅱ036 Hyundai Card Culture Project 18 Young Architect Program 2015038 it vodka040 DESIGN without WORDS Ⅱ042 Hyundai Capital Skywalkers Volleyball Team

EMPOWERMENT

048 1913 Songjeong Station Market052 Daein Market054 Bongpyeong Market056 Dream Realization Shop no.10 MY NEIGHBORHOOD’S SUPERMARKET 058 Dream Realization Shop no.9 HOMEMADE GIMBAP

PRIDE

062 Change in CI064 Business Strategy Workshop066 Global Forum 068 Dress Code070 Cooking Lab 072 Cafeteria at HQ1074 Capsule Sleeping Room at Daebang Office076 Design Lab078 Lobby at HQ3080 Daycare Center “the KIDS”082 Records084 Traffic Monitoring Center(TMC)086 PRIDE Edition 2088 Cut & Polish090 Open Studio092 Open Radio094 Open Class096 The Box & the Wailing Wall098 CEO Lounge100 CEO PLAN102 Job Selling & Job Fair104 HCA Office106 HCE Office