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Ericsson Nokia Siemens Outfit7 Publicis Renault Google Signtrace AMX Mindshapes (Playfish) CME StayToday

@3fs

@3fs

3fs www.3fs.si / @3fs

Ericsson Nokia Siemens Outfit7 Publicis Renault Google Signtrace AMX Mindshapes (Playfish) CME StayToday

Where I come from - Slovenia - 4 spin outs - 500s and YC investors - interested in top people (dev, design, product owners)

@3fs

Slovenia vs Iran

@3fs

- 2 m population - 20,273 km2 - 101/km2 - $23,702 nom. GDP - 3m tourists/year

- 77 m population (38x) - 1,648,195 km2 km2 (80x) - 48/km2 (0.5x) - $5,193 nom. GDP (0.2x) - 2m tourists/year (0.6x)

@3fs

3fs

Toshl(500s)

Toonia

Game Studio

Service RnD

Ericsson

Nokia Keyboarder

Povio(YC)

Igrajmo.se - hobby product - technology and design exercise - success around user numbers - complete revenue fail !

@3fs

Stripgenerator - hobby product - technology and design exercise - success around user numbers - almost revenue fail

@3fs

Lifestore - Plugger - service for Ericsson - built telco style - expensive exercise to find what users want - we were extremely lucky that is succeeded

@3fs

Toshl - hobby product - technology, design and usability exercise - success, due to Lean and MVP approach

@3fs

Groove Racer - hobby product - technology, design and revenue exercise - complete revenue fail - until! We launched it on mobile and very lean !

@3fs

Toonia - hobby product - technology, design, brand exercise - to follow Toshl’s path - very lean !

@3fs

Building a product - is crazy expensive - is crazy difficult - has high failure rate !- YOLO!

@3fs

What is Lean stuff? - maximization of learning per time unit - Eric Ries - mastermind - Steve Blank - another mastermind - Ash Maurya - realist

@3fs

3 chunks of product dev - problem worth solving? - MVP - scaling, finding cookie cutter

@3fs

Problem - pre-production phase - more important than solution - define it, understand it - validate it

@3fs

MVP - production phase - should solve problem - should not be crap, should be more than good enough - validate it

@3fs

Scale - post production phase - going back to problem solving - perfect time for fund raising (if needed) - validate always - cookie cutter

@3fs

Fineprint of building... - the really important stuff

@3fs

Canvas magic - constantly update it - simplify it (Lean canvas is simple enough) - seriously, write it down on a whiteboard

@3fs

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics Channels

Burn rate Revenue

What is UVP? - always target early adopters

@3fs

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics Channels

Burn rate Revenue

Unfair advantage? - something that cannot be copied over night - usually people or knowhow

@3fs

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics Channels

Burn rate Revenue

Channels/Marketing? - push vs pull - free vs paid - direct vs automated !

@3fs

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics Channels

Burn rate Revenue

Pricing? - pricing is black magic science - pricing defines your product more than you think - revenue models (pricing plans, up front, in-app...) !

@3fs

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics Channels

Burn rate Revenue

What about freemium? - lean approach is about learning first - freemium delays learning - low conversion, long validation, wrong metric - free users are not free - but!!!! !

@3fs

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics Channels

Burn rate Revenue

Go out. And interview - do it constantly (all phases) - talk to opinion makers, clients, Joe - write down their remarks!!! - do not stop until you get bored to death

@3fs

Learn - Lean = Learn - maximize learning by bold decisions, not optimization - learn by measure (clear measure goals) - learn by talk

@3fs

Ultimate pipeline - look at the ugly looking bubbles above

@3fsArticulate problem

Interview with problem

Learn and adjust

Build demo (as cheaply as

possiblle)

Interview with demo

Learn and adjust

Build and deploy MVP

Interview with MVP

Start measuring

(quantitatively)

Learn and adjust

Build 2.0 Cookie cutter

Outside money is... - plan A? - plan Z? - you want to learn - investor wants to grow - investors force you to refocus, they slow you down... !

@3fs

What is bootstrap? - not self funding! - funding with customer revenues !- bootstrap rules

@3fs

Note to yourself - lean is about learning - lean is about higher chance of success !- lean cannot be followed directly !!

@3fs

Stripgenerator room

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@3fs

Gaming room

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Ericsson room

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Toonia room

@3fs

Toshl room

@3fs

Toshl room 2.0

@3fs