subject matter authority

SEO*

*search engine optimization

dynamic content

(newsrooms are good for this too)

about your customers about your industry about conversations about current trends to educate

Blog about what?

Blogger

WordPress

Tumblr (microblogging)

Blog how? Blog where?

Here’s 3

“We have 175 million regis

tered users.”

“95 million tweets are written per day.”

“Topical articles

”

“How-to articles”“Content a

bout popular tr

ends”

“Top 10 (or 5 or 50) articles”

“Local events”“Informative blog posts”

“And last but NOT LEAST…”

Class dismissed