39
EIRIK NORMAN HANSEN

B2u - "The power of the user"

Embed Size (px)

DESCRIPTION

We are not talking about B2B and B2C anymore. The concept of B2U is all about understanding that we have to open up and start communicating to the individual user.

Citation preview

Page 1: B2u - "The power of the user"

EIRIK NORMAN HANSEN

Page 2: B2u - "The power of the user"
Page 3: B2u - "The power of the user"

Hva var det som skjedde?

Social Media Teknologi for alle

Hva nå?

Page 4: B2u - "The power of the user"

HVA VAR DET SOM SKJEDDE?

Page 5: B2u - "The power of the user"

Social mediaTradisjonelle media

Page 6: B2u - "The power of the user"

Push Pull Deltagelse

Page 7: B2u - "The power of the user"

Lukket web site Åpen web site

Page 8: B2u - "The power of the user"
Page 9: B2u - "The power of the user"

SOCIAL MEDIA

Social media are primarily Internet-

based tools for sharing and discussing

information among human

beings

Page 10: B2u - "The power of the user"

1.3 millioner blog-innlegg daglig1.3 millioner blog-innlegg daglig(18 pr. sekund)(18 pr. sekund)

100,000 nye blogger daglig100,000 nye blogger daglig(2 pr. sekund)(2 pr. sekund)

Blogospheren dobles hver 230 dagBlogospheren dobles hver 230 dag

Flere podcasts enn globale Flere podcasts enn globale radiostasjonerradiostasjoner

Feedburner leverer over 44,000 podcast feedsFeedburner leverer over 44,000 podcast feeds

110 millioner Facebook-brukere110 millioner Facebook-brukere

25 millioner LinkedIn profiler25 millioner LinkedIn profiler

Page 11: B2u - "The power of the user"

“Social media” er en samtale som…

Page 12: B2u - "The power of the user"

IKKE ER ORGANISERT

Page 13: B2u - "The power of the user"

IKKE KONTROLLERT

Page 14: B2u - "The power of the user"

IKKE ETT BUDSKAP

Page 15: B2u - "The power of the user"

Dette er en samtale vi må ta del i…..

Page 16: B2u - "The power of the user"
Page 17: B2u - "The power of the user"
Page 19: B2u - "The power of the user"
Page 20: B2u - "The power of the user"
Page 21: B2u - "The power of the user"
Page 22: B2u - "The power of the user"

***************************

*******

******

Page 23: B2u - "The power of the user"

http://blogsearch.google.com

Page 24: B2u - "The power of the user"
Page 26: B2u - "The power of the user"

TEKNOLOGI FOR ALLE

Page 30: B2u - "The power of the user"

HVA NÅ?

Page 31: B2u - "The power of the user"
Page 33: B2u - "The power of the user"

Fra‘command and control’ til….

Engasjer og delta Påvirke og overtale Motiver ildsjelene Støtt utviklingen av aktive

nettsamfunn

Følge med !!!

Page 35: B2u - "The power of the user"
Page 36: B2u - "The power of the user"
Page 37: B2u - "The power of the user"
Page 38: B2u - "The power of the user"

Slide 38

HTTP://WWW.LINKEDIN.COM/IN/EIRIK

HTTP://WWW.SLIDESHARE.NET/INORMAN

HTTP://TWITTER.COM/INORMAN

MSN: [email protected]

SKYPE: INORMAN

E-POST: [email protected]