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Twitalyzer presentation from Jeff Keni Pulver's 140conf in New York on June 17th
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TWITTER METRICS
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Much Has Been Written About Twitter Users• Harvard Business Review (Heil & Piskorski)– “Men follow Men and Nobody Tweets”– Median lifetime tweets is “1”– Average Twitter user only updates once every 74 days
• Key Insight: 10% of us account for 90% of all updates
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Much Has Been Written About Twitter …• We studied the 10% of you actually using
Twitter– Sample of 138,857 Twitter users– 133,267 had more than 1 update per week– 104,047 had more than 10 updates per week = “Active”
• Data collected via Twitalyzer– Analyzed using SAS JMP which found three clusters
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What is Twitalyzer?
• Analytics for Twitter …
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What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson
What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson
What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson
What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson
What is Twitalyzer?
• Analytics for Twitter …
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What is Twitalyzer?
• Analytics for Twitter …
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WHAT DID WE FIND?
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“Active” Users Skew Male (58% to 42%)
n = 104,047 active Twitter users
This finding differs from the Harvard study that found that women made up 55% of their 300K sample
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Dominant Age Group: 35 to 54
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Gender and Age: A Combined Look
ORANGE = Men; BLUE = Women
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The Vast Majority of “Active” Users …• Have an average of …– 403 followers– 398 following– 44 updates per week
• And are …– Referenced 15 times– Retweeted 2 times– Retweeting others 3 times per week on average
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The Average “Active” Twitter User …• Have an average of …– 4,664 followers– 1,165 following– 108 updates per week
• And are …– Referenced 75 times– Retweeted 21 times– Retweeting others 11 times per week on average
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And the Truly Exceptional …
• Have an average of …– 46,000 followers– 8,600 following– 567 updates per week (80+ per day!)
• And are …– Referenced 651 times– Retweeted 232 times– Retweeting others 80 times per week on average
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TWITALYZER.COM/140CONF
Special offer to 140conf attendees …
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