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BOARDROOM METRICS SUCCESS STORY Marianna Koos – Travel and Tourism Executive Success can happen anywhere. For Marianna it’s happening in Spain. Marianna was originally identified by Boardroom Metrics as a strong candidate for an open Director of Strategy position at an important technology client in Toronto. Although Marianna lives in Spain, she is originally from Toronto. When we contacted her about the position she was very interested. Client interviews were conducted both by Skype and in person in the U.K. Unfortunately, before the job was awarded, the Company was reorganized and the position was eliminated. By then, a firm bond had been formed between Marianna and Boardroom Metrics. For two years, Boardroom Metrics and Marianna stayed in touch. When Marianna came to visit Canada we met with her and discussions began about how she might turn her expertise into a consulting practice. Helping experts hone what particular expertise to focus on is something we do a lot of at Boardroom Metrics. Frequently, we push our experts to the ‘tactical’, fire fighting side of what they know because that is where there is the most client demand. In Marianna’s case, although she was focusing on her own growing consulting practice on Travel/Tourism strategy, the expertise we got her to focus on was RFP responses and proposal writing. As a talented writer and business development professional, Marianna had years of experience writing proposals for large organizations. Now, she is part of a team of five writers at Boardroom Metrics who are part of the proposal response team. Marianna has helped write RFP, RFQ and RFI Responses for Boardroom Metrics Clients in; Education, Professional Services, Security, Food, Tourism, Research, Recruitment, Project Management and Major Events including the PanAm Games. Numerous bids have also been submitted for the burgeoning ‘MUSH’ sector; Municipalities/Universities/Schools/Hospitals. Recent responses include the Township of Richmond Hill, York Region School Board, Fanshawe College and Western University. Marianna still lives in Spain. She connects with clients using Skype and telephone. In fact she has never met a client in person. A committed producer, time zones seem to work in Marianna’s favour, enabling her to have content ready for clients when they get to work in the morning.

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Page 1: Boardroom Metrics Success Story

 

   

BOARDROOM  METRICS  SUCCESS  STORY  Marianna  Koos  –  Travel  and  Tourism  Executive  

 Success  can  happen  anywhere.  For  Marianna  it’s  happening  in  Spain.    Marianna  was  originally  identified  by  Boardroom  Metrics  as  a  strong  candidate  for  an  open  Director  of  Strategy  position  at  an  important  technology  client  in  Toronto.  Although  Marianna  lives  in  Spain,  she  is  originally  from  Toronto.  When  we  contacted  her  about  the  position  she  was  very  interested.  Client  interviews  were  conducted  both  by  Skype  and  in  person  in  the  U.K.    Unfortunately,  before  the  job  was  awarded,  the  Company  was  reorganized  and  the  position  was  

eliminated.  By  then,  a  firm  bond  had  been  formed  between  Marianna  and  Boardroom  Metrics.    For  two  years,  Boardroom  Metrics  and  Marianna  stayed  in  touch.  When  Marianna  came  to  visit  Canada  we  met  with  her  and  discussions  began  about  how  she  might  turn  her  expertise  into  a  consulting  practice.        Helping  experts  hone  what  particular  expertise  to  focus  on  -­‐  is  something  we  do  a  lot  of  at  Boardroom  Metrics.  Frequently,  we  push  our  experts  to  the  ‘tactical’,  fire  fighting  side  of  what  they  know  because  that  is  where  there  is  the  most  client  demand.      In  Marianna’s  case,  although  she  was  focusing  on  her  own  growing  consulting  practice  on  Travel/Tourism  strategy,  the  expertise  we  got  her  to  focus  on  was  RFP  responses  and  proposal  writing.      As  a  talented  writer  and  business  development  professional,  Marianna  had  years  of  experience  writing  proposals  for  large  organizations.  Now,  she  is  part  of  a  team  of  five  writers  at  Boardroom  Metrics  who  are  part  of  the  proposal  response  team.      Marianna  has  helped  write  RFP,  RFQ  and  RFI  Responses  for  Boardroom  Metrics  Clients  in;  Education,  Professional  Services,  Security,  Food,  Tourism,  Research,  Recruitment,  Project  Management  and  Major  Events  including  the  PanAm  Games.      Numerous  bids  have  also  been  submitted  for  the  burgeoning  ‘MUSH’  sector;  Municipalities/Universities/Schools/Hospitals.  Recent  responses  include  the  Township  of  Richmond  Hill,  York  Region  School  Board,  Fanshawe  College  and  Western  University.    Marianna  still  lives  in  Spain.  She  connects  with  clients  using  Skype  and  telephone.  In  fact  she  has  never  met  a  client  in  person.  A  committed  producer,  time  zones  seem  to  work  in  Marianna’s  favour,  enabling  her  to  have  content  ready  for  clients  when  they  get  to  work  in  the  morning.      

Page 2: Boardroom Metrics Success Story

 

   Marianna’s  success  with  Boardroom  Metrics  is  based  on  several  key  factors:    

1. Marianna’s  expertise.    Proposal  writing,  Marianna’s  key  service  offering  is  well  defined  and  she  is  very  good  at  it.    

2. Her  client  management  skills.  As  you  might  expect  from  someone  who’s  a  business  development  and  client  relationship  professional,  Marianna  instantly  relates  to  her  clients  and  meets  their  expectations  at  every  step.  

 3. How  Marianna  works  with  Boardroom  Metrics.  Marianna  is  easy  to  work  

with.  She  is  accessible,  flexible,  creative,  responsive  and    helpful.      About  Boardroom  Metrics  The  workforce  is  rapidly  evolving.      A  growing  wave  of  work  is  now  being  handed  to  independent  experts  including  consultants,  contractors,  freelancers,  and  others.    In  the  future,  almost  everyone  will  work  for  themselves  at  some,  likely  substantial  point  in  their  careers.    Boardroom  Metrics  provides  programs  and  services  to  support  the  success  of  independent  experts.  Our  goal  is  to  reduce  the  stress  and  hassle  of  independent  contracting,  enabling  our  members  to  focus  on  what  they  do  best.  Our  core  services  include:    

• Marketing  • Social  Media  Awareness  and  Visibility  • Client  Leads  • Client  projects  • Training  • Team  members  with  additional  skills  • Networking  • Administrative  support  including  invoicing  and  collection  

 Contact  and  More  Information  If  you  are  an  independent  expert,  contractor  or  freelancer  and  would  like  to  better  understand  how  Boardroom  Metrics  might  enable  you  to  more  successful  give  us  a  call  at  416-­‐994-­‐6552  or  write  Karen  McElroy  at  [email protected]