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Building RelationshipsJune 19, 2015
Paul Stonier | www.paulstonier.com | 607-358-5199
Breadth
Depth
Breadth
Depth
• Reach
• Impressions
• Visitors
• List size
Breadth
Depth• Engagement
• Advocacy
• Loyalty
Acquisition
Retention
Types of Relationships
• New Customers
• Existing Customers
• Peers
• Influencers
Guiding Principles
• Listening. Open channels for feedback. People want to be heard.
• Personal attention goes a long way. That’s why we still use hand-written letters.
• Understand the medium of the channel you’re engaging in.
• Make sure you’re providing value.
“An effective social media campaign is based on the psychology of social behaviours,
not current technology.”Sarah Parmenter
Techniques
• Reach out to your followers and ask for feedback
Techniques
• Reach out to your followers and ask for feedback
• Find people who are passionate about you’re talking about
Techniques
• Reach out to your followers and ask for feedback
• Find people who are passionate about you’re talking about
• Use tools such as Tweetdeck or Hootsuite to focus your listening
