Cannes Lions 2012: Direct Lions (podkategorie: ambient media&mobile marketing)

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Prace nagroszone podczas Cannes Lions 2012. Kategoria: direct, podkategorie: ambient media&mobile marketing.

Text of Cannes Lions 2012: Direct Lions (podkategorie: ambient media&mobile marketing)

Slajd 1

CANNES LIONS 2012: KATEGORIA DIRECT

ZWYCIZCY W PODKATEGORIACH MOBILE MARKETING & AMBIENT MEDIA

CZ 1

cattias.photos, flickr.com

Niniejsza prezentacja stanowi przegld prac nagrodzonych podczas festiwalu Cannes Lions 2012.

Uwzgldnione zostay w niej wycznie nagrodzone prace w szeroko pojtej kategorii niestandardw

ambient media, guerrilla marketing, experiential marketing, a take wykorzystujce nowe technologie,

tj. mobile marketing i digital outdoor.

Prace z tych kategorii archiwizuj od 2008 roku. Niestety, w ramach festiwalu Cannes Lions nie ma

jednej kategorii zbiorczej non-standard. Wyszukiwanie takich kampanii polega wic na niezwykle

czasochonnym przegldaniu wszystkich kategorii i podkategorii.

Od zeszego roku swoj prac (w formie prezentacji) dziel si z czytelnikami mojego bloga

http://hatalska.com. Wierz bowiem, e zebranie w jednym miejscu najlepszych niestandardowych

kampanii moe by dla brany inspirujce.

Natalia Hatalska

Category: Direct Response Digital: Mobile Marketing Title: SUNNY SALE

Advertiser/Client: EMART Product/Service: EMART

Advertising Agency: CHEIL WORLDWIDE Seoul, SOUTH KOREA

Nagroda: ZOTO

Case dostpny pod adresem: http://www.youtube.com/watch?v=oUNm_n61maU& Category: Direct Response Digital: Mobile Marketing

Title: MOBILE MEDIC Advertiser/Client: AUSTRALIAN DEFENCE FORCE

Product/Service: DEFENCE UNIVERSITIES SPONSORSHIP Advertising Agency: GEORGE PATTERSON Y&R Melbourne, AUSTRALIA

Nagroda: ZOTO

Category: Ambient Media (Large Scale) Title: LEGO BUILDERS OF SOUND

Advertiser/Client: LEGO Product/Service: LEGO

Advertising Agency: SERVICEPLAN Munich, GERMANY

Nagroda: ZOTO

Category: Ambient Media & Print Collateral, Non-Mail (Small Scale) Title: GOOD SHIRTS

Advertiser/Client: UNICEF Product/Service: UNICEF

Advertising Agency: BBH NEW YORK, USA

Nagroda: SREBRO

Category: Ambient Media & Print Collateral, Non-Mail (Small Scale) Title: RECIPE RECEIPT

Advertiser/Client: UNILEVER Product/Service: HELLMANNS MAYONNAISE

Advertising Agency: OGILVY BRASIL So Paulo, BRAZIL

Nagroda: SREBRO

Category: Ambient Media (Large Scale) Title: ARIEL FASHION SHOOT

Advertiser/Client: PROCTER & GAMBLE NORDIC Product/Service: ARIEL ACTILIFT LIQUID DETERGENT

Advertising Agency: SAATCHI & SAATCHI Stockholm, SWEDEN

Nagroda: BRZ

Category: Ambient Media (Large Scale) Title: NRMA CAR CREATION

Advertiser/Client: INSURANCE AUSTRALIA GROUP Product/Service: NRMA COMPREHENSIVE CAR INSURANCE

Advertising Agency: WHYBIN\TBWA\TEQUILA SYDNEY, AUSTRALIA

Nagroda: BRZ

Category: Ambient Media (Large Scale) Title: EMPTY CARTS

Advertiser/Client: LATET Product/Service: MEALS FOR HOLIDAY FUNDRAISER

Advertising Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Nagroda: BRZ

Category: Ambient Media (Large Scale) Title: NEW YORK WRITES ITSELF

Advertiser/Client: VILLAGE VOICE Product/Service: VILLAGE VOICE NEWSPAPER

Advertising Agency: LEO BURNETT NEW YORK, USA

Nagroda: BRZ

Category: Ambient Media & Print Collateral, Non-Mail (Small Scale) Title: REAL FRUIT BOXES

Advertiser/Client: CAMP NECTAR Product/Service: JUICE

Advertising Agency: AGE ISOBAR So Paulo, BRAZIL

Nagroda: BRZ

Category: Ambient Media & Print Collateral, Non-Mail (Small Scale) Title: FASHION LIKE

Advertiser/Client: C&A Product/Service: C&A

Advertising Agency: DDB BRASIL So Paulo, BRAZIL

Nagroda: BRZ