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Cara Murphy
Design Prac2se
Examples of rough work
VIEW
A4er playing around with different ways to convey the idea of ‘View’ tying into Eyes, cameras, glasses or viewfinders I did more market research and Found that almost all high end photography agencies use a very simple Logotype. This made me get rid of the logo idea but keep the font I had Gravitated towards the most.
view
Final logo
Iphone logo
Facebook profile
Font used: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnpqrstuvwxyz
view
Colour scheme is to be only Black on white or white on Black.
viewStandards Manual
With this new brand View has a distinctive image which will set us apart from our competitors. Consistant application across
many mediums and throughout the organization is key to its success.
Views marketing campaign is not only made up of visual elements but also how these elements are continuously presented.
Views logo imparts our vision of who we are to our clients. It is important that the logo should always be reproduced in excellent
quality, so only approved, digitally mastered art is to be used. This can be found in the Brand Bank section on the Intranet.
Brand Overview:
The logo is to be added to the following;;
Business cards
Stationary
Business Forms
Signage (both interior and exterior)
Vehicles
Uniforms
Promotions (Only to be used in promotions which have been green lighted by the marketing division).
ALL advertising and marketing Material
Corporate Communications
Brand Mark and Signature Display:
The two colour brand signature represents the company on all
corporate communications material.
viewStandards Manual
LOGOTYPE: "view" font = "Canon", Pantone 070002 (R: 35;; G: 31;; B: 32) on FFFFFF (R: 255;; G: 255, B: 255) or visa versa.
Preferred Usage:
view viewAccepted Usage:
LOGOTYPE: "view" in Copperplate, Pantone Colour 070002 (R: 35;; G: 31;; B: 32) on FFFFFF(R: 255, G: 255, B: 255) orvisa versa.
VIEW viewThis Logo is only to be used if Canon is not available for any reason and must be cleared by the marketing department first.
For Facebook profile picture:
viewStandards Manual
For iPhone app image:
Favicon:
Colour Schemes:
Additional Info:If you have any queries please contact Cara Murphy at [email protected]/0870975883
Examples of competitors websites. Mainly Black or white which allows the full focus Of the viewer to be on the photographs. Like the logos they are simple and pared down.
The End